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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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In the Age of Auteur Television, What Does It Mean to Be a Director?

In the Age of Auteur Television, What Does It Mean to Be a Director? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Liz Shannon Miller:  "Marcos Siega, executive producer of Fox's "The Following," is also the show's lead director — but does that make him a showrunner?"

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The Web: Headliner Or TV’s Supporting Actor?

The Web: Headliner Or TV’s Supporting Actor? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Chuck Fishman:  "Today’s TV viewer doesn’t just watch TV anymore — they scroll through Twitter and Facebook in real time, watch YouTube Videos, send Snapchats and pin to Pinterest boards."

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Minna Kilpeläinen's curator insight, March 1, 4:12 PM

A 2014 Nielsen Digital Consumer Report 
said that 84 percent of U.S. smartphone and 
tablet owners watch television with a second screen in hand. Second screen action is definitely something networks should explore and figure out how to engage viewers to their content. Question is, how do networks and other media  companies build interactive web platforms for today’s viewers?


Chuck Fishman says that to date, networks’ attempts at creating second-screen experiences  haven’t consistently taken off.

Second screen action often happens on social channels that
networks don’t own, and therefore can’t control, but they do
have the ability to capture and amplify what’s happening.

 

Fishman suggests that one  way media companies could approach the  second screen is to create original and exclusive
digital video content that  stands apart from linear broadcast programming. That means focusing strongly on transmedia storytelling. Media concepts no longer contain only tv-programmes, you have to produce a multiplatform experience from the beginning.

 

 

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TV, TiVo, OTT: How television-watching has evolved

TV, TiVo, OTT: How television-watching has evolved | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Elisha Hartwig:  "A timeline of the technology behind how we watch television."

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Why TV still can't get the Internet right

Why TV still can't get the Internet right | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Ben Branstetter:  "Television needs to stop cribbing from the Internet and start making content the Internet loves."

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How The Cartoon Network Grew Up

How The Cartoon Network Grew Up | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


KC Ifeanyi:  "The network has proven that cartoons aren't just for kids. CN vet Michael Ouweleen explains how it's evolved its shows for new generations."

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Nick Dorra: What can TV learn from Minecraft?

Nick Dorra: What can TV learn from Minecraft? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Nick Dorra:  "Kids love the world-famous user-generated video game. Rovio/Angry Birds' Dorra explains how Minecraft can inspire TV too"

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TV Trends Web Review: Flying sharks, branded yachts and new media moguls – Are there any borders left in the TV industry?

TV Trends Web Review: Flying sharks, branded yachts and new media moguls – Are there any borders left in the TV industry? | Transmedia: Storytelling for the Digital Age | Scoop.it



The Digital Rocking Chair's insight:


Pierre Ziemniak:  "Who are the new content kings? As the lines between the internet and TV keep blurring, find out who could rule the entertainment world in our latest news review!"

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The New TV Pilot Season: Bringing YouTube Stars, Channels And Bloggers To TV Screens

The New TV Pilot Season: Bringing YouTube Stars, Channels And Bloggers To TV Screens | Transmedia: Storytelling for the Digital Age | Scoop.it


The Digital Rocking Chair's insight:


Nuno Bernardo:  "Hollywood is in love with YouTube. Last year, DreamWorks Animation paid $33 million for YouTube channel AwesomenessTV, Warner Bros. invested $18 million in the YouTube channel Machinima and most recently, Disney purchased Maker Studios for $500 million" ...

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Here's How To Make A Viral Video: 'American Horror Story' Teaser Creator Tells All

Here's How To Make A Viral Video: 'American Horror Story' Teaser Creator Tells All | Transmedia: Storytelling for the Digital Age | Scoop.it


The Digital Rocking Chair's insight:


Paula Bernstein:  "Here's the back story behind the fan-made teaser trailer for "American Horror Story" season 4."

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As seen on TV: why product placement is bigger than ever

As seen on TV: why product placement is bigger than ever | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Steve Rose:  "TV and advertising have always existed side by side. But now that viewers can easily skip breaks, brands are having to find new ways to make sure customers get their message. Can you resist 'native advertising' and 'digital insertion'?"

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When TV Is Obsolete, TV Shows Will Enter Their Real Golden Era

When TV Is Obsolete, TV Shows Will Enter Their Real Golden Era | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Marcus Wohlsen:  "The half-hour sitcom? The hour-long drama? These are conventions that came into existence for reasons that don’t matter anymore."

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Filmmakers Moving Where the Money is: Digital TV Series

Filmmakers Moving Where the Money is: Digital TV Series | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Variety:  "As Netflix and Amazon bulk up on original entertainment, they’re largely focused on buying TV series, which perform better on their services than movies do. The result is that indie moviemakers are starting to think more about crafting, episodic TV-like projects for play on digital screens."

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Donald Schwartz's curator insight, May 1, 2014 11:44 AM

Yeah, but how many?

Charlie Dare's curator insight, May 2, 2014 1:03 AM

Variety:  "As Netflix and Amazon bulk up on original entertainment, they’re largely focused on buying TV series, which perform better on their services than movies do. The result is that indie moviemakers are starting to think more about crafting, episodic TV-like projects for play on digital screens."

Alberto Gago's curator insight, May 2, 2014 2:16 AM

"For independent filmmakers, digital TV series may be the next green".

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Why Do People Lose Their Minds Over Television Series Finales?

Why Do People Lose Their Minds Over Television Series Finales? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Joel Keller:  "There are several reasons why writing the finale to a long-running and/or critically-acclaimed series is full of landmines that all but a few writers have managed to avoid setting off."

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Why millennials are increasingly cutting the cord

Why millennials are increasingly cutting the cord | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Lindsay Rothfeld:  "Tech-savvy, thrifty millennials demand instant gratification, and the way they consume TV is changing."

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Simon Staffans: Why the North is so hot right now

Simon Staffans: Why the North is so hot right now | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Simon Staffans:  "This is the first article in an in-depth series focusing on the Nordics. We’ll take you behind the scenes and talk to the people who know what’s up, where the Nordics are heading and why you need to keep tabs on what’s happening in the lands of the North."

 

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6 trends redefining the way we watch television

6 trends redefining the way we watch television | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Lindsay Rothfeld:  "In 2014, several big trends solidified themselves as potential game-changers for the entertainment and television industry: Among them participatory television, enhanced analytics, mobile engagement, new options for advertisers and increased digital streaming."

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Marco Favero's curator insight, December 26, 2014 6:07 AM

aggiungi la tua intuizione ...

brandinmind's curator insight, December 29, 2014 5:55 PM

Superb analysis on the topic!

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How should television be defined nowadays?

How should television be defined nowadays? | Transmedia: Storytelling for the Digital Age | Scoop.it

Via sarah hemar
The Digital Rocking Chair's insight:


Robert Lloyd:  "What is television? It seems a fair and timely question to ask, now that it's coming at us from so many angles, on so many platforms, from so many producers."

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Debbie Elicksen 's curator insight, November 28, 2014 11:53 AM

As television evolves, there is one thing for sure. None of us will ever miss using the rabbit ears and tin foil to hold them in place for better reception.

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Why Sunday Night Television Is So Good

Why Sunday Night Television Is So Good | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jason Lynch:  'The beginning of the week is the best time of the week for heavy, quality drama thanks to economics, viewer psychology, and the "conversation cycle."'

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Finding The Lighter Side Of Sherlock Holmes

Finding The Lighter Side Of Sherlock Holmes | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Nicole Laporte:  "Emmy-winning writer Steven Moffat talks about reimagining one of the world's most iconic characters for a modern, and less stuffy, era."

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Simon Staffans: Don’t be (too) social!

Simon Staffans: Don’t be (too) social! | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


"5 tips on how to - properly - use social media for your TV show, by MIPBlog regular Simon Staffans"

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Marketing to Millennials: Using Snapchat and Tinder to promote your TV show

Marketing to Millennials: Using Snapchat and Tinder to promote your TV show | Transmedia: Storytelling for the Digital Age | Scoop.it



The Digital Rocking Chair's insight:


"TV execs need to get more creative with their marketing efforts, The Project Factory's commercial manager [Sandra Lehner] explains" ...

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Nicko Gibson's curator insight, August 7, 2014 2:17 PM

Important to know for every kind of independent artist as well, but the millennials are not really watching much TV

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AGENTS OF SHIELD: AGENCY, INSTITUTIONS AND TRANSMEDIA SERIALISATION

AGENTS OF SHIELD: AGENCY, INSTITUTIONS AND TRANSMEDIA SERIALISATION | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Joseph Oldham:  "Whilst certain ‘high-end’ television series are routinely praised for bringing supposedly ‘cinematic’ values to television, it seems to me that the Marvel series doing something which might be conceptualised as the reverse, porting modes of serialised storytelling that have been prominently developed on television over the last few decades into a popular film series."

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Games Killed the Video Star: Five Ways That Play Is Beating TV at It's Own Game

Games Killed the Video Star: Five Ways That Play Is Beating TV at It's Own Game | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Tomas Rawlings:  "The open waters of the internet have provided a space for experimentation and video games have been innovative with a series of video experiments. Here’s five examples of how video games have been re-defining video whilst TV was looking the other way" ...

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Our Smartphones Are Making Live TV Better Than Ever

Our Smartphones Are Making Live TV Better Than Ever | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Mat Honan:  "As the smartphone becomes the first screen, it's bringing us closer together."

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High Valyrian, anyone? What the 'Game of Thrones' conlangs tell us about language and world-building

High Valyrian, anyone? What the 'Game of Thrones' conlangs tell us about language and world-building | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Frank Rose:  "Behind the savage bloodshed, naked power lust, and epic betrayals that make HBO's Game of Thrones so enthralling to watch are the languages created for the show."

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