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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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How Exactly Has Star Wars Made $37 Billion?

How Exactly Has Star Wars Made $37 Billion? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Geek's Guide To The Galaxy:  " The Star Wars universe now comprises a vast array of products, from movies and TV shows to videogames and toys. But it all started with one movie, Star Wars (later Star Wars: Episode IV — A New Hope), whose modest $11 million budget was less than the average studio comedy at the time."

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What JJ Abrams Can Learn About "Star Wars" Storytelling From An Ad Agency

What JJ Abrams Can Learn About "Star Wars" Storytelling From An Ad Agency | Transmedia: Storytelling for the Digital Age | Scoop.it
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Joe Berkowitz:  "Agency Sincerely Truman offers four storytelling rules to JJ Abrams in the hopes that he will make his Star Wars sequel more like the original movies."

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David Collet's curator insight, October 2, 2013 12:20 AM

For those who saw this the first time through - and those who wish they had.

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What does the Disney buyout mean for LucasArts' gaming catalog?

What does the Disney buyout mean for LucasArts' gaming catalog? | Transmedia: Storytelling for the Digital Age | Scoop.it

Kyle Orland: "When news broke yesterday that Disney had spent over $4 billion to buy Lucasfilm, the focus immediately jumped to what the move meant for the future of the Star Wars films. But the acquisition also included LucasArts, a company with a storied history including hundreds of games, based on both existing Lucasfilm properties and original ideas."

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Abigail Marks: Deploying Transmedia Branded Entertainment: May the Force Be With You

Abigail Marks: Deploying Transmedia Branded Entertainment: May the Force Be With You | Transmedia: Storytelling for the Digital Age | Scoop.it

Abigail Marks: "For Ogilvy Entertainment's Marks, brands looking to take their storytelling multiplatform should seek inspiration from Star Wars" ...

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We Don’t Care What You Say, George: Han Shot First!

We Don’t Care What You Say, George: Han Shot First! | Transmedia: Storytelling for the Digital Age | Scoop.it
George Lucas needs to stop screwing around with Star Wars fans' memories. It's bad enough -- worse than bad enough, honestly -- that, nearly...

 

[A follow up to yesterday's THR article @scoopit http://bit.ly/wjGMsc]

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Behind The Ultimate Crowdsourced Film--"Star Wars Uncut"

Behind The Ultimate Crowdsourced Film--"Star Wars Uncut" | Transmedia: Storytelling for the Digital Age | Scoop.it
"Star Wars Uncut" is a Frankensteined love letter of absurdities--and that’s just how mastermind Casey Pugh wanted it. Warning--once you start, you can't stop watching.
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Star Wars Live Action Show Gets A Title And Tasty Description From Producer Rick McCallum

Star Wars Live Action Show Gets A Title And Tasty Description From Producer Rick McCallum | Transmedia: Storytelling for the Digital Age | Scoop.it

Already pretty deep into development, but so-far stalled due to budget and technical concerns, the live action Star Wars show is one of the great undelivered promises in modern TV (somewhere just behind season four of Veronica Mars and something, anything more for Firefly).

 

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Star Wars: The Old Republic - It feels fantastic to finally be out

Star Wars: The Old Republic - It feels fantastic to finally be out | Transmedia: Storytelling for the Digital Age | Scoop.it
The unique aspect of the online game is BioWare's trademark storytelling, with 100,000 lines of spoken dialogue, tonnes of cut-scenes and the classic choice wheel we know and love from KoTOR of old...
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Star Wars Fans Cry Foul in The People vs. George Lucas

Star Wars Fans Cry Foul in The People vs. George Lucas | Transmedia: Storytelling for the Digital Age | Scoop.it
From tough love to anguished pleas, fanboys offer the visionary filmmaker several pieces of their minds in an exclusive video clip from The People vs. George Lucas DVD extras.
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Neon22's comment, October 26, 2011 12:36 AM
fascintaing
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Gallery: Dark Lord Conquers Earth in Star Wars: The Complete Vader

Gallery: Dark Lord Conquers Earth in Star Wars: The Complete Vader | Transmedia: Storytelling for the Digital Age | Scoop.it
How strong is Darth Vader's grip on humanity? A new book charts the Dark Lord's utter domination of Earth's imagination, showing off rarely seen variations on George Lucas' antihero, from international movie posters to an Oklahoma butter sculpture.
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Star Wars: The Old Republic release date is December 20 this year

Star Wars: The Old Republic release date is December 20 this year | Transmedia: Storytelling for the Digital Age | Scoop.it

The Old Republic is Electronic Arts’ Hail Mary pass in online games ...

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Clone Wars Baptizes New Season With Underwater Battles

Clone Wars Baptizes New Season With Underwater Battles | Transmedia: Storytelling for the Digital Age | Scoop.it
While the water world might be unfamiliar terrain, the upcoming Clone Wars season promises a new wave of returning Star Wars characters, including Admiral “It’s a Trap!” Ackbar, who swims deep into both action-packed episodes. He’ll be followed later this season by a returning Boba Fett, as well as other characters from the Star Wars films, Filoni promised.
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Star Wars Legal Tender Coins

Star Wars Legal Tender Coins | Transmedia: Storytelling for the Digital Age | Scoop.it

Calling all Star Wars devotees and coin-collectors; NZ Mint's first issue of legal tender coins are coming to a universe near you!

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How the Future of Star Wars Could Change Long-Form Interconnected Storytelling

How the Future of Star Wars Could Change Long-Form Interconnected Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it


The Digital Rocking Chair's insight:


Peter Sciretta:  "Star Wars Long-Form Interconnected Storytelling could change everything. Lucasfilm are creating a completely connected world, from movies, tv, books, and games."

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Henrik Safegaard - Cloneartist's curator insight, August 23, 3:55 AM

Disney and Lucasfilm are working to create a new Star Wars trilogy, a few stand-alone films, a new animated television series following the origins of the Rebellion, plus books, games and even theme park attractions. And from what we’ve heard, the plan is for all of them to interconnect and cross over among one another in ways we’ve never seen in the history of storytelling.

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The Dawn of Modern Transmedia Storytelling: Star Wars

The Dawn of Modern Transmedia Storytelling: Star Wars | Transmedia: Storytelling for the Digital Age | Scoop.it

Jason Hamilton:  "It's impossible to track down exactly when transmedia began to take effect as a major form of storytelling. As with any movement, it built up bit by bit, and is still gaining momentum. However, almost anyone with any knowledge in the area would agree that one of the biggest early influences was the film Star Wars and the pop culture phenomenon it started."

The Digital Rocking Chair's insight:

I would also recommend checking out Jason Hamilton's Star Wars Timeline.

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Anahí Enciso's curator insight, May 1, 2013 7:42 PM

Un ejemplo claro de transmedia.

Sandra Argüelles's comment, May 8, 2013 6:09 PM
Ejemplo de transmedia desde luego!!
Reina Díaz's comment, May 8, 2013 10:13 PM
Uno de los mejores ejemplos transmedia que hay, en mi opinión. Y para mirarlo desde otra perspectiva: http://www.forbes.com.mx/sites/el-imperio-economico-de-star-wars/
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Movie Studio as Brand Manager: Lucasfilm Bulks Up Disney's Bench

Movie Studio as Brand Manager: Lucasfilm Bulks Up Disney's Bench | Transmedia: Storytelling for the Digital Age | Scoop.it

Hugh Hart: "Disney's purchase of Lucasfilm extends the studio's reach and reputation as Hollywood's biggest dealmaker. As for being a movie maker? Not so much."

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'Star Wars' 35th Anniversary: Jon Favreau, Eli Roth & 13 Other Filmmakers On How George Lucas' Classic Influenced Them

'Star Wars' 35th Anniversary: Jon Favreau, Eli Roth & 13 Other Filmmakers On How George Lucas' Classic Influenced Them | Transmedia: Storytelling for the Digital Age | Scoop.it

Mike Ryan: "In honor of the landmark film's landmark birthday, I asked a group of influential filmmakers -- responsible for projects such as "The Hunger Games," "Iron Man" and "Lost" -- what the biggest influence the original "Star Wars" had on them professionally or personally"...

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5 Questions With George Lucas: Controversial 'Star Wars' Changes, SOPA and 'Indiana Jones 5'

5 Questions With George Lucas: Controversial 'Star Wars' Changes, SOPA and 'Indiana Jones 5' | Transmedia: Storytelling for the Digital Age | Scoop.it
With yet another re-invigoration of the massive Star Wars franchise —hello, 3-Delirum! — the Star Wars creator confronts the controversy of content changes (again), shares his views on SOPA and gives an update on Indiana Jones 5.

 

[The Star Wars Franchise ... its fans versus its creator ... and their differing viewpoints.]

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Star Wars: The Old Republic — the story behind a galactic gamble

Star Wars: The Old Republic — the story behind a galactic gamble | Transmedia: Storytelling for the Digital Age | Scoop.it
It may be the largest entertainment production in history. More than 800 people on four continents have spent six years and nearly $200 million creating it. The story runs 1,600 hours, with hundreds of additional hours still being written...
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George Takei is the Broker of Star Peace

Icons of Star Trek and Star Wars recently took to the internet arguing that their franchise reigned supreme. When things got personal, George Takei--the only actor who has worked in both--stepped in to broker the peace by identifying a mutual threat...
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Star Wars: A Transmedia Franchise Supporting Social Good

Star Wars: A Transmedia Franchise Supporting Social Good | Transmedia: Storytelling for the Digital Age | Scoop.it

"Variety - The Children’s Charity is thrilled to partner with Lucasfilm Ltd. and Twentieth Century Fox to bring you this year’s Gold Heart Pin Campaign featuring STAR WARS."

 

[This post is a link to Variety USA's latest Gold Heart campaign.  It's a great example of the many ways entertainment franchises can support social good.  Information can also be found at http://www.starwars.com/news/star_wars_gold_heart_pin.html]

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Lucasfilm tells how the Star Wars saga continues to reach new fans

Lucasfilm tells how the Star Wars saga continues to reach new fans | Transmedia: Storytelling for the Digital Age | Scoop.it

It is six years since the last Star Wars film tied up the space saga, but Lucasfilm continues to reach new fans and stay relevant. Laura Snoad asks its president of licensing Howard Roffman how the franchise keeps striking back.

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Padawan Menace Is a Chip Off the Ol’ (Lego) Block

Padawan Menace Is a Chip Off the Ol’ (Lego) Block | Transmedia: Storytelling for the Digital Age | Scoop.it
Last August, Cartoon Network broadcast the first (and so far only) Lego Star Wars animated cartoon.
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5 Year-Old’s Star Wars Lego Stop-Motion Movie is Awesome, Full of “Pew-Pew”

5 Year-Old’s Star Wars Lego Stop-Motion Movie is Awesome, Full of “Pew-Pew” | Transmedia: Storytelling for the Digital Age | Scoop.it
It isn't the most beautiful. It isn't the greatest narrative. It is Gabe's Star Wars Movie.
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Star Wars on Blu-ray: what surprises does LucasFilm have in store?

Star Wars on Blu-ray: what surprises does LucasFilm have in store? | Transmedia: Storytelling for the Digital Age | Scoop.it
Joe Utichi: Review copies of the Blu-ray boxset containing another re-working of the space saga were unavailable a week before release. What are these versions hiding?
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