Simon Staffans: "This is the first article in an in-depth series focusing on the Nordics. We’ll take you behind the scenes and talk to the people who know what’s up, where the Nordics are heading and why you need to keep tabs on what’s happening in the lands of the North."
Simon Staffans: "Jeff Gomez of Starlightrunner Entertainment is someone most people in the transmedia field recognize. An evangelist, a creative, a renowned producer – Jeff’s been an inspiration for me and many others over the past years. I’ve been keeping close tabs on his and Starlightrunner’s activities, and entertainment franchises are definitely no longer the only things on their plate. With that in mind, I took the opportunity to talk a bit more in-depth with Jeff about their activities, and about the future of transmedia on the whole" ...
Simon Staffans: "First, a full disclaimer. I’m writing this post not so much for you, dear reader, as I’m doing it for myself. Let me explain. As I’m increasingly working with people who have no or little experience of transmedia" ...
Simon Staffans: "When Latitude released their ”Future of Storytelling II” research report last year, some things stood out as pretty exceptional to me. One of them was that of all the people they’d talked to – mostly tech-savvy persons in Brazil, the US and the UK – a total of 94% said they wanted storytellers to actively move their narratives into the real world as well. I.e., the screen is no longer enough; stories should touch you physically as well, be a part of the world around you."
Simon Staffans: "[...] as the evolution of media and multiplatform storytelling apparently never slows down, here’s a continuation of my mini-series of looking at interesting projects in the transmedia / multiplatform / cross media vein."
Simon Staffans: "Let me take a moment and share some simple truths I’ve distilled from a number of years creating content for just about anything – print, radio, television, online, live events… you name it."
Simon Staffans: "These past couple of days I was kindly invited to BoostHBG, an organisation doing great things for the cross- and transmedia practicioners (and VR producers and short film producers etc and so on) in the south of Sweden. My mission was to help some projects a little bit further along the way to fruition."
Simon Staffans: "A couple of years ago I wrote that I believe the term ”transmedia” will become utterly redundant in a few years’ time. Looking at how the audience and the audience’s engagement has evolved, how new technological possibilities, startups and solutions enable all kinds of new producers, and how the market has started leaning towards a new economy and a new way of approaching content creation, distribution and monetization… I think we’re getting there, quicker than I thought."
Simon Staffans: "One of the more interesting projects this autumn comes from Alison Norrington and Steve Peters, veterans of the-perhaps-previously-called-transmedia-or-perhaps-currently-called-transmedia-I-don’t-think-I-can-keep-up-any-longer-scene."
Simon Staffans: "One of the things I’ve been most curious about as I’ve seen the rise of cross platform content, transmedia practices and the need to cater for an increasingly active audience over the past few years, is the urgent need for projects to achieve financial sustainability."
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