Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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In Ridley Scott's 'Prometheus,' the Advertising Is Part of the Picture

In Ridley Scott's 'Prometheus,' the Advertising Is Part of the Picture | Transmedia: Storytelling for the Digital Age | Scoop.it
Unlike trailers, which use rapid-cut, repurposed footage 'transmedia' videos expand the movie's narrative.


DRC: For those "not yet versed in transmedia storytelling," Jeff Gomez & Simon Pulman cover the following:

  • The Creative/Marketing Line Has Blurred
  • Successful Transmedia Engages on Multiple Levels
  • The Marketing Is an Extension of the Story Itself
  • Challenge and Opportunity
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Mass Effect and its Controversial Ending – Key Questions

Mass Effect and its Controversial Ending – Key Questions | Transmedia: Storytelling for the Digital Age | Scoop.it

Simon Pulman: "As gaming technology becomes more sophisticated, and as the industry matures, gaming faces a number of key questions. One of these pertains to what the role of story is within video games"...


A great analysis by Simon Pulman with additional comments from Jeff Gomez.

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Angry Birds: Casual Gaming to Transmedia Franchise?

Angry Birds: Casual Gaming to Transmedia Franchise? | Transmedia: Storytelling for the Digital Age | Scoop.it
To analyze the potential of Angry Birds, I’m going to first look at what Rovio (by design or happenstance) did right, and then consider what it needs to do in order to create a franchise that can be extended and sustained beyond the core game...

 

[Why do some ideas take-off?  Is it just luck?  This article answers some of those questions in relation to the success of Angry Birds.]

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Social TV: Building an Organic Experience

Social TV: Building an Organic Experience | Transmedia: Storytelling for the Digital Age | Scoop.it

"This year's Superbowl was a new high-water mark for social activity around television - and for media coverage of the potential of tools that allow users to interact with each other"...

 

[This article also touches on Social TV in the wider context of "transmedia".]

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2011 – A Transmedia and Digital Entertainment Year in Review

2011 – A Transmedia and Digital Entertainment Year in Review | Transmedia: Storytelling for the Digital Age | Scoop.it
So 2011 is almost at a close, a year that went past like a whirlwind. There’s been an enormous amount of interest in, and discussion of, the notion of transmedia over the past twelve months, and we’ve seen the term slowly creep into widespread use in Hollywood and on Madison Avenue ...
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Thoughts on Louis CK and Crowdfunding for the Mainstream

Thoughts on Louis CK and Crowdfunding for the Mainstream | Transmedia: Storytelling for the Digital Age | Scoop.it
There has been a lot of buzz on the internet over the past week or two about a direct funding and digital distribution experiment by comedian Louis CK ...

 

[A Louis CK update can be found @scoopit http://bit.ly/rJHEnK]

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The Hidden Cost of Astroturfing

The Hidden Cost of Astroturfing | Transmedia: Storytelling for the Digital Age | Scoop.it
I was fairly amazed to see articles over the past week accusing parties involved with marketing The Hunger Games and Twilight of “astroturfing” by planting fake comments under Youtube videos...
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Crowdfunding to Retain Rights in [Transmedia] Development

Crowdfunding to Retain Rights in [Transmedia] Development | Transmedia: Storytelling for the Digital Age | Scoop.it
It’s fair to say that creators, artists and producers of all kinds are becoming increasingly fascinated by the opportunities provided by crowdfunding tools such as Kickstarter and Indie-go-go...
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Publishers: Control IP, Develop Transmedia Brands

Publishers: Control IP, Develop Transmedia Brands | Transmedia: Storytelling for the Digital Age | Scoop.it
In this post, I will outline some technology driven changes that are going to revolutionize the publishing business and provide enormous opportunities to Transmedia storytellers.

 

[Simon Pulman follows up on his article "Novels as the Driving [Transmedia] Platform" @scoopit http://bit.ly/vnrXGx]

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Toys as a Driving [Transmedia] Platform

Toys as a Driving [Transmedia] Platform | Transmedia: Storytelling for the Digital Age | Scoop.it

I've said previously on this blog that one of the keys to Transmedia penetrating mass culture is to familiarize kids with interacting with cross-platform stories at an early age ...

 

[Simon Pulman continues his excellent series on the choices for a primary platform in Transmedia Storytelling.  His first post on choosing video games is @scoopit http://bit.ly/sTrl4f]

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[Transmedia] Storyworld: Practical Legal Considerations

[Transmedia] Storyworld: Practical Legal Considerations | Transmedia: Storytelling for the Digital Age | Scoop.it
The first thing to consider is that most lawyers do not understand the speed at which the digital world moves, nor the opportunity cost involved in spending months negotiating rather than creating.

 

Advice on when to engage legal services for transmedia projects.

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TheWrap on Hollywood Restructuring

TheWrap on Hollywood Restructuring | Transmedia: Storytelling for the Digital Age | Scoop.it
Movie news site TheWrap.com published an insightful summary of Hollywood’s ongoing restructuring in the light of cross-platform synergy and transmedia development. A few passages catch the eye:
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Transmedia for Low Budget Filmmakers: Part II

Transmedia for Low Budget Filmmakers: Part II | Transmedia: Storytelling for the Digital Age | Scoop.it

Having decided to consider a Transmedia project as an alternative to a conventional feature film, you now need to think about how to execute the project.

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The Amazing Spider-Man: Transmedia Ramps Up

The Amazing Spider-Man: Transmedia Ramps Up | Transmedia: Storytelling for the Digital Age | Scoop.it
If you’re in a major city, you may have seen some of the interesting live action marketing Sony has undertaken with fans to promote Marc Webb’s highly anticipated The Amazing Spider-Man...


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Thoughts on Digital Hollywood New York – March 2012

Thoughts on Digital Hollywood New York – March 2012 | Transmedia: Storytelling for the Digital Age | Scoop.it
I’ll be honest: I wasn’t that excited about going to Digital Hollywood today. I’ve become a little burned out on conferences and the often circular nature of panel discussion. However, despite my expectations (or perhaps because of them), I thought Digital Hollywood in New York today was superb, with a ton of solid insight into both creative and business endeavors.
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MBA Media & Entertainment Conference

MBA Media & Entertainment Conference | Transmedia: Storytelling for the Digital Age | Scoop.it
I was fortunate to be invited to last week's MBA Media & Entertainment conference, hosted at NYU. It's an annual event organized by MBA students at Columbia, Duke Fuqua, MIT Sloan, NYU Stern, a...

 

[Simon Pulman summarizes his experiences at the MBA Media & Entertainment Conference.]

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Merging Media 2011: Henry Jenkins Skype Discussion [on "Spreadable Media"] with Simon Pulman


Via siobhan-o-flynn
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Jeff Gomez – Storyworld Keynote

Jeff Gomez – Storyworld Keynote | Transmedia: Storytelling for the Digital Age | Scoop.it
To be most effective as storytellers, especially in the digital age, we have to remember to maintain a single powerful message, a message born of the Grand Narrative, but infused even a bit with your personal sensibilities, that is then projected out to people...
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The Innovation Game – Yves Guillemot in Canadian Business

The Innovation Game – Yves Guillemot in Canadian Business | Transmedia: Storytelling for the Digital Age | Scoop.it
Ubisoft CEO Yves Guillemot was interviewed by Canadian Business on the future of the games and movie industries, the convergence of the two, and the value of intellectual property...
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Digital Hollywood 11/17 Roundup

Digital Hollywood 11/17 Roundup | Transmedia: Storytelling for the Digital Age | Scoop.it
I attended Digital Hollywood in New York yesterday. It’s an interesting conference; at any one time, there are usually at least three separate panels going on. This forces attendees to make a choice...
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The Perfect Transmedia Pitch

The Perfect Transmedia Pitch | Transmedia: Storytelling for the Digital Age | Scoop.it
As for any entertainment property, how you pitch a Transmedia project is absolutely fundamental in whether it can successfully garner support from collaborators, financiers, the press and even pote...
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Novels as the Driving [Transmedia] Platform

Novels as the Driving [Transmedia] Platform | Transmedia: Storytelling for the Digital Age | Scoop.it
I’ve previously discussed both video games and toys as potential Driving Platforms for Transmedia story franchises. Now it’s the turn of the novel...

 

[Simon Pulman continues his excellent series on the choices for a primary platform in Transmedia Storytelling. His first post, on choosing video games, is @scoopit http://bit.ly/sTrl4f and his second post, on choosing toys, is @scoopit http://bit.ly/tRyfXQ]

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Videogames as the Driving [Transmedia] Platform

Videogames as the Driving [Transmedia] Platform | Transmedia: Storytelling for the Digital Age | Scoop.it
Modern videogames have made enormous strides in terms of story delivery, and therefore potential as a Transmedia driving platform...

 

[An excellent analysis of videogames as the primary platform for Transmedia Storytelling.]

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Merging Media, Small Bets, and Fans as Agents

Merging Media, Small Bets, and Fans as Agents | Transmedia: Storytelling for the Digital Age | Scoop.it
I’ve just stepped off of a panel at Merging Media in Vancouver that discussed new funding and monetization opportunities in the entertainment business...
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AROUND THE TRANSMEDIA WORLD [SIMON PULMAN]

AROUND THE TRANSMEDIA WORLD [SIMON PULMAN] | Transmedia: Storytelling for the Digital Age | Scoop.it

"Around the Transmedia World" is a series of interviews Laurent Guerin is conducting for  Petitweb.fr .  This is the complete interview of SIMON PULMAN.

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