Robert Pratten: "The purpose of the book is to stimulate ideas and inspiration. It’s a small catalog of participatory transmedia storytelling experiences intended to remind, suggest, provoke and inspire creators."
Simon Staffans: "Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that" ...
Robert Pratten: "The slide [...] is from Stephen Anderson‘s deck on Perception Strategy - it’s well worth taking the time to read it but I pulled out this slide because it struck me how important these questions are for transmedia storytelling!"
Robert Pratten - Here are my top five tips for creative people starting out in transmedia:
1. leverage what you do best 2. know your premise 3. start small and build it bigger 4. decide how the audience will participate (and clearly communicate it) 5. differentiate yourself from the bigger players
[You might also like to read Simon Staffan's "Starting out in transmedia - 5 points of advice" @scoopit http://bit.ly/y5h5oK]
Robert Pratten: "Transmedia storytellers will often include live events and real world actions in their experiences. As a company that wants to blur the boundary between fiction and reality, we [Transmedia Storyteller] spend a lot of time thinking how creators should tackle this."
Robert Pratten: "I was luck enough to interview transmedia writer Alexandre Pierrin about his amazing project La Kolok (http://www.la-kolok.com/) which encourages and educates audiences on the issues and opportunities for sustainable living."
'This time we talked to Robert Pratten, whom a lot of people know as Transmedia Storyteller or for his company Zenfilms, which he founded after a successful career in marketing. Last year he wrote one of the first books on “Getting Started in Transmedia Storytelling”' ...
"The marketing for this is going to take a rather new form of ‘transmedia’ and will be be integrated with a new technology called Conducttr which allows audiences to take a participatory role in the storyworld"...