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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Transmedia Playbook from Transmedia Storyteller

Transmedia Playbook from Transmedia Storyteller | Transmedia: Storytelling for the Digital Age | Scoop.it
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Robert Pratten:  "The purpose of the book is to stimulate ideas and inspiration. It’s a small catalog of participatory transmedia storytelling experiences intended to remind, suggest, provoke and inspire creators."

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Katie Frank's curator insight, June 29, 11:01 AM

Transmedia interactive, inspiring storytelling

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Interview: Why CANAL+ Spain took Game of Thrones transmedia

Interview: Why CANAL+ Spain took Game of Thrones transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it
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Simon Staffans:  "Discover how the pay TV channel engaged Game of Thrones fans beyond TV with crossmedia platform Conducttr" ...

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Michelle Cfas's curator insight, June 20, 8:28 AM

Sustaining consumer interest through immersive cross platform experiences - brands take note..

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Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling"

Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling" | Transmedia: Storytelling for the Digital Age | Scoop.it
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Eduardo Pradanos interviews Robert Pratten, CEO at Transmedia Storyteller ....

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Mobile, transmedia and timing

Mobile, transmedia and timing | Transmedia: Storytelling for the Digital Age | Scoop.it

Simon Staffans:  "Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that" ...

The Digital Rocking Chair's insight:

Simon Staffans builds on Robert Pratten's 5Rs of Mobile in Transmedia Storytelling.

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Ryan Crowder's curator insight, June 7, 2013 11:16 AM

Peeps consume different media at different times on different devices. Worth some thought for sure.

Brad Tollefson's curator insight, June 18, 2013 5:06 PM

It's all in the....timing...

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Active Story System - design methodology for transmedia storytelling

Robert Pratten:  "Design methodology for creating participatory transmedia stories."

The Digital Rocking Chair's insight:

Another great resource from Robert Pratten's @tStoryteller

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Anne-Claire Goyet's curator insight, January 17, 2013 3:11 AM

Avec des Lego, c'est tout de suite plus amusant !

Dolly Bhasin 's curator insight, January 22, 2013 7:13 PM

A very useful approach for launching new brands and creating a buzz about a new product!

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Creating Raving Fans

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Transmedia Lab Presentation [by @robpratten]

Transmedia Lab Presentation [by @robpratten] | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten: "I’m delighted that the presentation I gave to the Transmedia Lab in Spain is now on YouTube!"

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Location-based Storytelling

Location-based Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten: "Location-based storytelling is popular and there is much to gain by applying a transmedia storytelling-based approach" ...

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Our 7 Tenets of Future Storyworlds

Our 7 Tenets of Future Storyworlds | Transmedia: Storytelling for the Digital Age | Scoop.it

"At the European Broadcast Union (EBU) TV Summit in Copenhagen last week, Transmedia Storyteller Ltd founder and CEO, Robert Pratten, presented our vision for future storyworlds"...

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Transmedia is a matter of perception

Transmedia is a matter of perception | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten: "The slide [...] is from Stephen Anderson‘s deck on Perception Strategy - it’s well worth taking the time to read it but I pulled out this slide because it struck me how important these questions are for transmedia storytelling!"

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Transmedia Tips for Grassroots Creatives and Organizations

Transmedia Tips for Grassroots Creatives and Organizations | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten - Here are my top five tips for creative people starting out in transmedia:

1. leverage what you do best
2. know your premise
3. start small and build it bigger
4. decide how the audience will participate (and clearly communicate it)
5. differentiate yourself from the bigger players

 

[You might also like to read Simon Staffan's "Starting out in transmedia - 5 points of advice" @scoopit http://bit.ly/y5h5oK]

 

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A Unified Labeling System for Transmedia Projects

A Unified Labeling System for Transmedia Projects | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten: "I’d like to develop a unified labeling for transmedia projects. The objective is to allow the audience to quickly and easily determine

(a) if this is the kind of project they will like

(b) what is expected of them in terms of time and effort required to enjoy the project."

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Transmedia for Filmmakers

"Why Filmmakers should explore Transmedia Storytelling: Cash, Career & Creativity" by Robert Pratten.

 

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Immersion and space [#Transmedia]

Immersion and space [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Robert Pratten:  "Transmedia storytellers will often include live events and real world actions in their experiences. As a company that wants to blur the boundary between fiction and reality, we  [Transmedia Storyteller] spend a lot of time thinking how creators should tackle this."

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Debbie Elicksen 's curator insight, June 19, 8:22 PM

The story should really be the focus in the middle, then it branches out into sub-stories -- that both stand alone and also pull more depth into the main story at the same time. 

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Watch Dogs Location-based Game

Watch Dogs Location-based Game | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Robert Pratten:  "This post discusses how to build a Watch Dogs-inspired location-based game using Conducttr, SMS and phone calls."

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Transmedia and Reality TV

Transmedia and Reality TV | Transmedia: Storytelling for the Digital Age | Scoop.it
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Robert Pratten:  "One of the interesting paradoxes about the reality TV is that more a show is less like reality, so the better the ratings" ....

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Transmedia Project Pitch Sheet

Robert Pratten:  'Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"'

The Digital Rocking Chair's insight:

Many thanks to Robert Pratten for another great transmedia resource.

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Dr. Pamela Rutledge's comment, May 27, 2013 1:26 AM
LucaVanin - It can have the same connotation of untruth in the west; just depends on context (and who's paying!) In Entertainment, of course, no one worries about superficial truth. Even (especially?) in Reality TV. What matters is the universal truth that stories can deliver. That is the real litmus test of truth.
Dolly Bhasin 's curator insight, May 31, 2013 10:06 PM

Excellent article, a must ready for digital story tellers of the 21st century!

Gav Morris's curator insight, June 18, 2013 12:10 AM

Interesting tool that could be adapted, I guess... 

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The Band as a Brand – transmedia storytelling and music

The Band as a Brand – transmedia storytelling and music | Transmedia: Storytelling for the Digital Age | Scoop.it
Robert Pratten talks to the Music Business School in London about how lessons from transmedia storytelling can be applied to developing a music artist.
The Digital Rocking Chair's insight:

Robert Pratten's podcast, and accompanying slide presentation, on transmedia storytelling as a way to attract and retain audiences.

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Audience Engagement: Designing for Intrinsic Motivations

Audience Engagement: Designing for Intrinsic Motivations | Transmedia: Storytelling for the Digital Age | Scoop.it
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Top 5 Best Practices in Transmedia Storytelling

Presentation to the Forum Transmidia, Sao Paulo, Brazil. Covers Robert Pratten's top 5 best practices in transmedia storytelling.
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First Mobile Platform for Transmedia Storytelling

First Mobile Platform for Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

"LAUNCHING TODAY is a mobile app that allows audiences to immerse themselves in stories that blur the boundaries of fiction and reality and digital life and real life."

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Transmedia for Good (sustainable living). La Kolok Case Study

Transmedia for Good (sustainable living). La Kolok Case Study | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten:  "I was luck enough to interview transmedia writer Alexandre Pierrin about his amazing project La Kolok (http://www.la-kolok.com/) which encourages and educates audiences on the issues and opportunities for sustainable living."

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Transmedia in Education [Case Study]

This presentation highlights the power to engage students through transmedia storytelling.


And, you might also like Does Transmedia Enhance Learning for Kids? which is a SXSW interview with Sara DeWitt, vice president of PBS Kids Interactive.

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Transmedia Storytelling Around the World: Rob Pratten

Transmedia Storytelling Around the World: Rob Pratten | Transmedia: Storytelling for the Digital Age | Scoop.it

'This time we talked to Robert Pratten, whom a lot of people know as Transmedia Storyteller or for his company Zenfilms, which he founded after a successful career in marketing. Last year he wrote one of the first books on “Getting Started in Transmedia Storytelling”' ...

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Teaser Poster and Synopsis Released for 'The Mask of Red Death' Adapation

Teaser Poster and Synopsis Released for 'The Mask of Red Death' Adapation | Transmedia: Storytelling for the Digital Age | Scoop.it

"The marketing for this is going to take a rather new form of ‘transmedia’ and will be be integrated with a new technology called Conducttr which allows audiences to take a participatory role in the storyworld"...

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