Jim Thacker: "Your cross-media project is well under way. You have a killer pitch, great teaser content, and are ready to start talking to development and finance partners. But what else will they want to know about it?"
Image: "Your project’s emotional hook may not be the obvious one. Is the thrill of watching a supersonic parachute jump that of seeing a world record – or that the parachutist might die live on air?"
Power to the Pixel's fifth annual Cross-Media Forum gatherd some of the leading figures in international cross-media. This is a stor.i.fy round up of proceedings which touched upon all aspects of cross-media creation, financing and distribution.
Jim Thacker: "Power to the Pixel’s sixth annual Cross-Media Forum, held from 16-19 October, brought together an eclectic mixture of artists, thinkers and entrepreneurs to investigate ways of regenerating the relationship between storytellers and their audiences, wrestle with the idea of a ‘constitutional monarchy’ of creativity – and discover why the end of humanity will be brought about by a time-travelling kangaroo called Jeff" ...
Sandra Gaudenzi: "Power to the Pixel was held in London for the 6th year in a row, showing the world of media production that transmedia is more than a trend: it is a logic of production and an marketing strategy that fits the needs of our global media world" ...
"It was about approaching text, design and rich media at the highest standards we could and centralising the process so that one single investment became a toolkit for everyone in the company to use in the same way to the same standards."
"Nuno Bernardo encourages cross-media producers to think outside the box. Focusing on the development of IP (intellectual property), Nuno presents the different alternatives to cross-media funding, from product placement and branded content, to a more classical R&D and Venture Capital approach."
In recent years, Power to the Pixel (London 11-14 October 2011) has become Europe’s major transmedia event. Bringing together professionals from film, TV and interactive media, the forum is a unique opportunity to discover the vast array of new formats and innovative techniques available to today’s directors and producers.
In this exclusive keynote designed especially for Power to the Pixel’s Cross-Media Forum held in London last month, Jeff Gomez, CEO of Starlight Runner Entertainment and the world’s leading expert on transmedia storytelling, candidly details the fast-evolving process of building ‘storyworlds’ and extending narrative across the rising tide of traditional and new media channels.
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