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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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How Old Spice Revived a Campaign That No One Wanted to Touch

How Old Spice Revived a Campaign That No One Wanted to Touch | Transmedia: Storytelling for the Digital Age | Scoop.it
See how Wieden + Kennedy figured out how to keep Old Spice's mojo going after the successful "Man Your Man Could Smell Like" campaign.

 

[This is a great case study in online fan engagement, which is why I decided to scoop.it ... even though, it isn't quite transmedia.]

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Scooped by The Digital Rocking Chair
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Was That The Plan All Along, Fabio?

Was That The Plan All Along, Fabio? | Transmedia: Storytelling for the Digital Age | Scoop.it
Tweet ESCAPE PLANS MATTER I love bold, ballsy big campaigns that go all-in and make a statement. But sometimes the work doesn’t quite go as planned and you may end up with a bit of egg on your face.
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