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Sarah Salovaara: "As a consumer of new media – to say nothing of its makers – how does one go about keeping abreast of the emerging form's constant developments?"
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Musa Syeed: "[...] I felt that as a filmmaker, I had reason to fear technological advancements in the field. New media/interactive/transmedia was making a medium I revered as a child seemingly obsolete, banishing motion pictures from the majestic big screen to pathetic, paltry iPhones."
DRC: Read how Musa Syeed now views the interactive realm as "an essential part of making a traditional film."
"It would be difficult to say that 2011 signified a full crossover success point for new media art, but this year certainly did see increasing momentum for mainstream awareness (both inside the art world and out) of art and artists that deal with new technologies, digital production, and the Internet."
"Transmedia is the future. It's a blast." says de Seve. A transmedia property is one that's designed to work on many platforms at once, from iPad to game platforms to internet TV to cable.
[...] the lesson is clear: if you have content that people want, people will pay for that content.
Publishers still can’t quite work out what to do with the transmedia form, but they are trying. Some pioneers are slowly building a secret world of new literature.
Whilst some of the examples listed in this article are transmedia stories, it's really an article about "new media writing." Having said that, it's still well worth reading. There's also a survey: Have You Ever Bought and Read a Transmedia Book?
Tags: Storytelling, Publishing, New Media, Transmedia
Brands want to engage consumers in the same way artists engage audiences, says Crane.tv's Constantin Bjerke...
Here's how your business can take advantage of today's multi-format media conversation.
While the definition of transmedia may be debated eternally, it is safe to say that establishing a two-way street with consumers is crucial to a transmedia campaign.