Michelle Lhooq: 'The increased predominance of mobile devices—not to mention our clingy dependence on them—has sparked a boom of ambitious apps for phones and tablets that are case studies for storytelling in the “digital age.”'
Dan Levy: "Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile."
The Digital Rocking Chair's insight:
Although more crossmedia than transmedia, this article contains some interesting points for those who include mobile in their multiplatform projects.
Stuart Dredge: "Accessed at www.bravestman.com, the video sees you swiping up and down to guide a space shuttle, pulling planets together, and pinching to travel through an asteroid field: all soundtracked by Womack's arresting vocals."
Every industry is, and will increasingly be affected by mobile devices and location-sensing technology. What we're seeing today in the arenas of local commerce, deals, and productivity is only the beginning.
[This got me thinking about the role of hyper-local in transmedia storyworlds ....]
Simon Staffans: "Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that" ...
Chantal Tode: "The biggest difference between the Move to the Beat campaign and Coca-Cola’s previous efforts is the goal to have the story be as social as possible so that it travels globally, per Ms. Siler."
Patrick Möller: "The first "Transmedia Mobile Gaming" conference was being held this month in Warsaw. I was invited by Voodoodance to speak there about "Transmedia Storytelling" and to show some cases. These are the slides of my talk."
Mobile gaming is an industry that is valued, in aggregate, in the billions of dollars. Given its size, the players jockeying for its market share are fighting for consumer mind share, and therefore, wallet share...
Jeff Barber: "Scott and the producers of ‘Prometheus’ are embracing 33 years of technology innovation in the production and telling of the story. Most notably, they are pioneering an effort to tell the story using a range of transmedia channels"...
This brand of African new media for the mobile screen seeks to activate youth empowerment, develop micro-enterprises within the creative industries and leverage m-commerce to grow small township businesses.