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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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PwC Updates Global Outlook For Media & Entertainment — And Not In A Good Way

PwC Updates Global Outlook For Media & Entertainment — And Not In A Good Way | Transmedia: Storytelling for the Digital Age | Scoop.it

PricewaterhouseCoopers’ annual Global Entertainment & Media Outlook traditionally offers a solid overview of the industry. But it has never amended its findings — until now.

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Hour-By-Hour Breakdown Of Media Consumption By Generation [Infographic]

Hour-By-Hour Breakdown Of Media Consumption By Generation [Infographic] | Transmedia: Storytelling for the Digital Age | Scoop.it

MBA Online has visualized the data provided to AdAge by Magid Generational Strategies. The resulting infographic breaks down media consumption during different time periods and into five generations: Baby Boomers (47-65), Generation X (30-46), Adult Millennials (18-29), Teen Millennials (13-17), and iGen(12 and under).

 

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The State of Media: Content at a Crossroads

The State of Media: Content at a Crossroads | Transmedia: Storytelling for the Digital Age | Scoop.it
While digital tech originally made print publications more efficient, it ultimately lead to many a media demise. We're still in the throes of change today, as digital affects every form of news and entertainment.
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