Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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How A Toronto-Based Storytelling App Is Becoming A Hollywood Idea Factory

How A Toronto-Based Storytelling App Is Becoming A Hollywood Idea Factory | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

 

Nicole LaPorte:  "Having established itself as a critical part of movie-marketing campaigns, Wattpad is now looking to produce its own entertainment."

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Dr. Pamela Rutledge's curator insight, June 15, 12:56 PM

For those of you who believed the written word was dead, not so fast!  The unending appetite for good stories and Wattpad as a vehicle for storytellers (think YouTube for readers) provides an obvious entry point for marketers who can craft compelling brand narratives.  The value of storytelling in text is that is that it lets the reader supply the visual storyworld through their imagination, instantly turning them into stakeholders.

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4 Steps to Transmedia Marketing

4 Steps to Transmedia Marketing | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Dr. Chester Elijah Branch:  "Transmedia basically means to transport a story-world or message into a customer’s everyday life through the use of multiplemedia platforms. But what are the steps to successful transmedia marketing?"

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António Maneira's curator insight, December 5, 2015 11:00 AM
Transmedia meets comercials! Oh my.
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Star Wars' Transmedia Mystery is Secret to its Success

Star Wars' Transmedia Mystery is Secret to its Success | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Anne Zeiser:  "Just as Disney and Lucasfilm have orchestrated it, you must go see Star Wars: The Force Awakens to untangle all of its mysteries. But in the meantime, you can scour Star Wars-themed products on grocery shelves and retail stores to look for more clues."

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Fausto Cantu's curator insight, November 9, 2015 6:45 PM

Star Wars' Transmedia Mystery is Secret to its Success

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The power of selfie marketing

The power of selfie marketing | Transmedia: Storytelling for the Digital Age | Scoop.it

Via Dr. Pamela Rutledge
The Digital Rocking Chair's insight:


John Bohan:  "From Pope Francis to Darth Vader, from Obama to Kim Kardashian, everyone seems to be taking selfies" ...

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Dr. Pamela Rutledge's curator insight, October 13, 2015 12:39 PM

Selfies are a way to create immediate stakeholders.  WAAY back in 2013 (doesn't that seem like eons ago from a social media perspective?), I published Branding with Selfies on Psychology Today arguing for the power of integrating selfies into marketing and branding strategies. I like how invited participation extends our concept of the "selfie" from its early technophobic labels of "narcissistic attention seekers with low self esteem who need a life"  (Nevermind that some of those things are mutually exclusive) and shifts our vision to how we capture personal experience.  As an advocate for selfies as mindfulness and gratitude tools,  I love to see mental models busted open.


As John Bohan's article reiterates, selfies are the ultimate WOM.  They trigger all kinds of social influence--social proof and social validation--practically screaming "We all like this, so you should too!"  It's fun to see the different approaches to selfie-imagery and gives psychologists a whole new realm to analyze for impact and meaning. #mediapsychology.

Kristin Russell's curator insight, December 10, 2015 10:18 AM

This article talks about the power of a selfie. Selfies are so well know today that they are a great way for marketers to get involved with social media. For example, by saying send a selfie into our website and the best selfie could win money allows the viewer to do something common in their lives and connect with the business at the same time. Selfies are great because they are evidence that someone is actually where they say they are.

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Five Communication Principles for Adaptive Content Design: Towards the Holy Grail

Five Communication Principles for Adaptive Content Design: Towards the Holy Grail | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Steve Seager:  "Thanks to the groundwork done by content strategists seeking Intelligent Content, Adaptive Content (personalised content, driven by data and automated to the max) is now within reach. The potential and benefits are enormous" ...

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4 Reasons Why Product Placement Can Be Good for Indie Film

4 Reasons Why Product Placement Can Be Good for Indie Film | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Ethan Saplenza:  "It's not just big-budget blockbusters that get sponsorship deals. Indies do too - and there's quite a big upside."

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Where Entertainment Meets Marketing: Lessons from Kingsman, Rolex & James Bond

Where Entertainment Meets Marketing:  Lessons from Kingsman, Rolex & James Bond | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Simon Pont:  "Rather than brands as jarring interlopers within a story, we must explore how they can facilitate the creation of entertainment, and even enhance the content being made."

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Dr. Pamela Rutledge's curator insight, April 20, 2015 11:46 AM

By allowing brands to enter a storyworld, they become peers and friends.  When done thoughtfully and seamlessly (in other words, it adds to the story fabric and doesn't trigger the "oh look, product placement" inner voice in the viewer's head) it transforms what is essentially 'advertising' into WOM.  14% of people believe ads from the source; 77% believe WOM.  Very powerful shift.

Marta Béjar's curator insight, April 21, 2015 4:22 AM

The matter of advertisting

Bruce Will's comment, March 9, 10:20 PM
find bond's rolex
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Interview with Kim Moses: How to engage on all platforms with one show

Interview with Kim Moses: How to engage on all platforms with one show | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


James Martin:  "Can a cross-media storytelling platform help a TV show? Sander/Moses Productions' co-founder Kim Moses says yes!"

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For Success In Social Media, Conversation Is Not Enough--You Need Narrative

For Success In Social Media, Conversation Is Not Enough--You Need Narrative | Transmedia: Storytelling for the Digital Age | Scoop.it

Via siobhan-o-flynn
The Digital Rocking Chair's insight:


"Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their self-narratives, not their conversations."

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Charlotte Catteeuw's curator insight, December 29, 2014 7:15 AM

Ask yourself: how can your brand connect with your target group's identity?

imaginetsa's curator insight, December 30, 2014 5:35 AM

For Success In Social Media, Conversation Is Not Enough--You Need Narrative

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Q&A with Jeff Gomez on transmedia storytelling: what is it, and why should brands care?

Q&A with Jeff Gomez on transmedia storytelling: what is it, and why should brands care? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Peter Roper:  "Visiting Australia this month for a series of masterclasses via X Media Labs, Gomez talks with Marketing about how comic books lead to video games to movies to brands to governments" ...

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Marketing to Millennials: Using Snapchat and Tinder to promote your TV show

Marketing to Millennials: Using Snapchat and Tinder to promote your TV show | Transmedia: Storytelling for the Digital Age | Scoop.it



The Digital Rocking Chair's insight:


"TV execs need to get more creative with their marketing efforts, The Project Factory's commercial manager [Sandra Lehner] explains" ...

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Nicko Gibson's curator insight, August 7, 2014 2:17 PM

Important to know for every kind of independent artist as well, but the millennials are not really watching much TV

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How Broadway's Digital Marketers Aim for Buzz Outside the Box

How Broadway's Digital Marketers Aim for Buzz Outside the Box | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Gordon Cox:  "Sometimes a new Broadway musical makes a social media push with Twitter and Facebook and Instagram -- and sometimes it does it with a real-world, hand-delivered bottle of poison" ...

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Interactive Videos: The Ultimate Trick for Storytelling Marketing?

Interactive Videos: The Ultimate Trick for Storytelling Marketing? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Owen Andrew:  "Ever since visual storytelling burst onto the scene, vision-keepers have dabbled with ways of putting an element of “openness” into their craft" ...

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Henrik Safegaard - Cloneartist's curator insight, May 19, 2014 2:45 AM

There’s an old saying that holds “what the hand does, the mind tends to remember”–and that’s certainly true when it comes to web usage.

Click to read the  article and get some tips.

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Marketing and the Unending Complexity

Marketing and the Unending Complexity | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

 

Simon Staffans:  "Over the past few years I’ve helped produce a fair share of marketing. It’s not something I’m ashamed of, far from it. In a sense they’ve been opportunities to utilize storytelling and, yes, transmedia storytelling methods for the most logical of reasons" ...

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Soraia Ferreira, Ph.D.'s curator insight, March 5, 5:46 AM

 

Simon Staffans:  "Over the past few years I’ve helped produce a fair share of marketing. It’s not something I’m ashamed of, far from it. In a sense they’ve been opportunities to utilize storytelling and, yes, transmedia storytelling methods for the most logical of reasons" ...

blaucloud's curator insight, March 10, 9:17 AM

 

Simon Staffans:  "Over the past few years I’ve helped produce a fair share of marketing. It’s not something I’m ashamed of, far from it. In a sense they’ve been opportunities to utilize storytelling and, yes, transmedia storytelling methods for the most logical of reasons" ...

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Mohanbir Sawhney: transforming marketing with transmedia storytelling and agility

Mohanbir Sawhney: transforming marketing with transmedia storytelling and agility | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Michelle Herbison:  "Content-led storytelling on transmedia platforms coming from an agile, always-on approach – these are the new ways of successful marketing, says scholar and consultant Mohanbir Sawhney."

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Dominique Taste's curator insight, November 19, 2015 9:30 AM

Face aux changements d'attitude des consommateurs, connectés en continu, voulant participer plus, influencés par les réseaux sociaux, surfant entre les médias, résistant à la publicité, le marketing doit se renouveler en profondeur. Parmi les 5 nouveaux moyens, le storytelling et le transmedia storytelling prouvent leur efficacité  au travers d'exemples video, notamment pour Google en Inde, Microsoft en Australie, Toshiba et Intel ...

Suggested by Belle Balace
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5 Visual Storytelling Trends to Watch Out For in 2016

5 Visual Storytelling Trends to Watch Out For in 2016 | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Nayomi Chibana:  "An analysis of visual storytelling, reasons why it will dominate the content marketing world in coming years and our predictions for 2016."

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Fausto Cantu's curator insight, November 5, 2015 12:45 PM
5 Tendencias de Storytelling para tomar en cuenta en 2016
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Is Transmedia Storytelling the New Digital Marketing?

Is Transmedia Storytelling the New Digital Marketing? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jason Thibeault:  "I think it’s safe to say that marketing has changed. A lot. Gone are the days of telling your message. It’s all about engagement now. It’s about digital presence. It’s about storytelling. And how you tell that story may make or break your business. But the old way of storytelling may not cut it."

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Fausto Cantu's curator insight, October 5, 2015 12:59 PM

La Narrativa Transmedia es el Nuevo Marketing Digital?

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Star Wars: A Jedi-level class in integrated marketing and immersive storytelling

Star Wars: A Jedi-level class in integrated marketing and immersive storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


"Andrew Au, managing director for Imagination Southeast Asia, contemplates the onslaught of Star Wars-themed marketing."

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'Stealth' campaign for Australian movie 'Partisan' takes a beating on social media

'Stealth' campaign for Australian movie 'Partisan' takes a beating on social media | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Douglas Quenqua:  "Internet mob offers lesson on how not to stage an alternate-reality game."

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10 Commandments for Promoting Your Film Campaign on Social Media

10 Commandments for Promoting Your Film Campaign on Social Media | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


John T. Trigonis:  "You shall not spam. And more wise rules to live by when promoting your film's campaign on social media."

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From Coke to Burberry: Dynamic or Transmedia Storytelling

From Coke to Burberry: Dynamic or Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Dr. Pamela Rutledge:  "Are dynamic storytelling and transmedia storytelling the same thing?"

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How to Get Attention for Your Web Series

How to Get Attention for Your Web Series | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Indiewire:  "Need some help getting your web series out into the world? This guest post from the director and producer of "Allston Xmas" has some tips just for you."

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Kevin Spacey: An Interview on the Shifts in Storytelling

Kevin Spacey: An Interview on the Shifts in Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


"Kevin Spacey spoke with Skyword's Ted Karczewski about the changes in storytelling and what he's learned from the House of Cards experience."

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Kajsa Hartig's curator insight, September 11, 2014 2:29 AM

"There are two things that have been happening over the last few decades in my opinion. First, there have been unbelievable, remarkable, pioneering advances in technology and, second, an equal amount of evolution in creativity. These two shifts are meeting at an intersection."

Sameed Ahmad's curator insight, September 11, 2014 11:42 AM

Good idea!
http://www.real-origami.blogspot.com

Sónia Laima's curator insight, September 16, 2014 7:11 AM

O que mudou e o que nunca ,muda em storytelling

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What We Do In The Shadows, a master class in viral marketing

What We Do In The Shadows, a master class in viral marketing | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


"David Farrier breaks down the charming, low-fi marketing campaign for new vampire mockumentary What We Do In The Shadows."

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Henrik Safegaard - Cloneartist's curator insight, June 24, 2014 3:50 AM

Exelent marketing and promoting - check it out and get some inspiration for your next project :-)

Alex Stewart's curator insight, February 15, 2015 3:37 PM

It's odd that in marketing we got so caught up in 'channels', that someone needed to coin the term 'transmedia' to give us the permission to break free. These guys have a shoe string budget and look the world and say 'I've got something good to share with you' or 'you know what would be cool', then they do it. No over-thinking or analysis, they just use whatever they can to share the story, and the story becomes conversation, and everyone has fun.

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Market Your Business the Marvel Comics Way

Market Your Business the Marvel Comics Way | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Michael Schein:  "The key to coming up with great content is creating a system for producing it, and then sticking to that system every time."

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