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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Transmedia storytelling with apps could expand but also exploit children's stories

Transmedia storytelling with apps could expand but also exploit children's stories | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Natalia Kucirkova:  "Transmedia may become a sound business model in addition to a noble cause, but it needs to place the child at the centre, follow the general principles of good transmedia storytelling and not fall into being just a marketing tool."

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Joyce Valenza's curator insight, September 19, 4:40 AM

Why we need to put children at the center of these efforts.

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Many Ways to Tell a Story: How Transmedia Is Transforming Education In and Out of Classrooms

Many Ways to Tell a Story: How Transmedia Is Transforming Education In and Out of Classrooms | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Carolyn Sun:  "Though the word “transmedia” is thought to have entertainment franchise origins, its adaptation for education purposes is both valuable and becoming more and more common."

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Cheryl Frose's curator insight, June 12, 3:03 PM

Transmedia, a broad descriptive word that literally translated means “across media” and encompasses many strategies that transverse industries, is generally regarded as the use of multiple media platforms to tell a story or story experience. Though the word “transmedia” is thought to have entertainment franchise origins, its adaptation for education purposes is both valuable and becoming more and more common. While teachers like Sansing are using coding and programming in their language arts instruction, others are taking advantage of increasingly sophisticated apps and interactive media for classroom use.

David Collet's curator insight, June 12, 6:28 PM

I guess this another favorite topic for me. Imagine using transmedia to teach maths and include cross over language components. After all maths has a language of its own.

Dr. Pamela Rutledge's curator insight, June 18, 9:15 AM

Transmedia approaches encourage (or even force) people to actively acknowledge and design for a fluid and multi-dimensional, rather than linear, media environment.  For the human brain, stories are not constrained by what's on the page. Transmedia begins to replicate how we think and encourages producers to innovate in each platform to create multiple touchpoints that facilitate our natural ability to imagine, project, expand and experience.   

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Nine essentials for surviving the app apocalypse

Nine essentials for surviving the app apocalypse | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Carla Engelbrecht Fisher:  "A mobile app apocalypse is upon us. Thousands have been flocking to create apps, but it's a hostile climate with steep competition, low prices and limited distribution channels. How does one survive?"

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Vicarious Visions’ president on balancing between two audiences in Skylanders

Vicarious Visions’ president on balancing between two audiences in Skylanders | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Rick Marshall:  "It’s only been two years since Activision’s all-ages Skylanders franchise debuted its first installment, Skylanders: Spyro’s Adventure, but in that time the innovative series that combines collectible figures with an action role-playing game has carved out an impressive niche for itself to the tune of billions of dollars in sales and widespread praise from critics and kids alike."

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From children's TV to transmedia: dirtgirlworld

From children's TV to transmedia: dirtgirlworld | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Business Lounge:  "Today’s TV programs reach far beyond the screen with a presence online, in social media, in merchandise and more. Locally [Australian], mememe productions has experienced this transmedia explosion firsthand, with its Emmy Award-winning children’s hit dirtgirlworld" ...

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Dr. Pamela Rutledge's curator insight, September 13, 2013 10:20 AM

#Psych note: storytelling is one of the most powerful ways to change beliefs and behavior that are the foundation for social roles.  Transmedia and other immersive narratives can expand gender roles in ways that traditional media can't.  From Cate McQuillen: "There’s such a need for a girl who’s not a princess."  I would rephrase w/what transmedia delivers: "there's such a need to experience being a girl (or being around a girl) who is not a princess."

Bettye Zoller's comment, September 18, 2013 9:04 AM
Thank you for these perceptive addendums!
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T is for Transmedia: Learning through Transmedia Play

Erin Reilly:  "Produced by the USC Annenberg Innovation Lab and the Joan Ganz Cooney Center, this paper provides a much-needed guidebook to transmedia in the lives of children age 5-11 and its applications to storytelling, play, and learning."

The Digital Rocking Chair's insight:

Let the conversation begin!  "The authors hope that T is for Transmedia will incite conversation among diverse stakeholders including educators, entertainment industry executives, creative artists, academic scholars, policy makers, and others interested in the future of children's learning through transmedia."

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Jeni Mawter's curator insight, March 18, 2013 5:16 PM

Transmedia, Learning through Play, for for children aged 5 - 11 years. 

Pamela Bartar's curator insight, March 19, 2013 1:40 AM

must read by USC Annenberg Innovation Lab

Debbie Elicksen 's comment, March 19, 2013 6:28 AM
Thanks. ;)
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Teaching Transmedia Using Transmedia: Conducttr in the Classroom

Teaching Transmedia Using Transmedia:  Conducttr in the Classroom | Transmedia: Storytelling for the Digital Age | Scoop.it

Randall Kapuscinski:  "This winter I am teaching Sheridan’s first formal transmedia course.  It is a modest beginning with 12 students from the post-grad ATVF program attending" ...

The Digital Rocking Chair's insight:

An honest look at one teacher's use of transmedia storytelling in the classroom ... some interesting lessons learnt.

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Randall Kapuscinski's curator insight, February 25, 2013 8:17 AM

Admittedly, I'm new to ScoopIt.  Hoping it isn't bad manners to Scoop your own blog entry.

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Transmedia in Schools and Libraries: Thoughts and Strategies from Tyler Weaver

Transmedia in Schools and Libraries: Thoughts and Strategies from Tyler Weaver | Transmedia: Storytelling for the Digital Age | Scoop.it

Peter Gutierrez:  "In the first part of my conversation with Tyler Weaver we discussed the many benefits of teaching with, and making, comics as well as the role of the school librarian when it comes to transmedia… here we get a bit more specific in terms of the issues involved."

The Digital Rocking Chair's insight:

In part 2 of an excellent set of articles, Tyler Weaver puts the controversies surrounding video games and comics into historical context; and chooses the dawn of Marvel's Universe as "the most perfect encapsulation of a shared storyworld out there".

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Glow Images Colombia's curator insight, March 4, 2013 1:48 PM

 Transmedia en colegias y bibliotecas

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Disney's Biggest Stars Join Forces for Skylanders-Style Gaming Mash-Up

Disney's Biggest Stars Join Forces for Skylanders-Style Gaming Mash-Up | Transmedia: Storytelling for the Digital Age | Scoop.it

Chris Kohler:  "If you're at all familiar with the success of Skylanders, you won't be too surprised by Disney's latest gaming initiative."

The Digital Rocking Chair's insight:

It's called Infinity and, if Skylanders is anything to go by, we're going to be hearing a lot about it in the next few months.  Must say, I don't mind ... it looks pretty cool.  It combines characters from multiple Disney storyworlds into a single game with the potential to mix and match them in levels of your own creation.  John Lasseter has described it as “a tool chest for creativity".

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Parker Donat's curator insight, January 22, 2013 4:33 PM

I wouldn't be surprised if Disney pulls off this multi-story world game and makes millions.

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Why Kids Understand Cross-Marketing Better Than You Do

Why Kids Understand Cross-Marketing Better Than You Do | Transmedia: Storytelling for the Digital Age | Scoop.it
Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps.

Via cynthia jabar
The Digital Rocking Chair's insight:

Is it transmedia storytelling, or is it marketing?  A question that's particularly relevant in the world of children's entertainment.

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cynthia jabar's curator insight, December 13, 2012 1:53 PM

Totally agree: "The kid business has always been transmedia." -Ken Faier, Nerd Corps

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Children’s TV Enjoys a Renaissance

Children’s TV Enjoys a Renaissance | Transmedia: Storytelling for the Digital Age | Scoop.it

Emily Nussbaum: "Like most parents of my generation, I watched plenty of television as a child, although my choices were comparatively narrow" ...

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Life After ‘Barney’: How Kids’ TV Grew Up and Embraced Parental Co-Viewing

Life After ‘Barney’: How Kids’ TV Grew Up and Embraced Parental Co-Viewing | Transmedia: Storytelling for the Digital Age | Scoop.it

"Barbara Spindel explores the recent trend of co-viewing, as parents watch TV with their children and discover inventive and imaginative stories that engage both sets of viewers."


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Alternate Reality Gaming for Kids

Alternate Reality Gaming for Kids | Transmedia: Storytelling for the Digital Age | Scoop.it

Daniel Donahoo: "One of the most enjoyable games I’ve been a part of in recent times has been an Alternate Reality Game (ARG) being run by an innovative teacher from Australia" ...


DRC: Jess McCulloch's participation at StoryWorld 2012 last week sparked a lot of interest.  So, here's an article from the archive which gives great insight into the fantastic work that she's doing ...

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"I" Is For Innovation: Sesame Street's Secrets For Staying Relevant

"I" Is For Innovation: Sesame Street's Secrets For Staying Relevant | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Elizabeth Segran:  "For generations of viewers, Sesame Street is a portal to a simpler, more innocent time in their lives. This creates something of a quandary for the show’s producers: how do you keep evolving a show so it doesn’t get stale without offending its devoted fans?"

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David Collet's curator insight, September 17, 4:19 PM

This one I have to rescoop. I am too old to have benefited from Sesame Street but that doesn't my life was not affected by it. This is technology used at its best and most effective. The message delivered has always been universal. And it has remained true to its original format. There is no mention of the creator of the series in this piece and I think that is a mistake. Sesame Street was done by a creative genius on a par with Steve Jobs.

 

 

There are lessons in this success for young entrepreneurs if only you look.

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Can Binge-Viewing TV Actually Be Good for Kids? Amazon Has a Plan

Can Binge-Viewing TV Actually Be Good for Kids? Amazon Has a Plan | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Ben Travers:  "With the studio's first ever original kids' shows debuting this summer, Amazon is trying to break into children’s programming from a groundbreaking new angle: long-term education."

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Dr. Pamela Rutledge's curator insight, May 26, 2:38 PM

Journalists and society-at-large do #Amazon and viewers a huge disservice by tagging kid-centric content as '#binge-viewing' as if putting the viewer in control of what he/she watches is a bad thing--not to mention that it has nothing to do with what Amazon is trying to accomplish with their programming for preschoolers.  


Creators working with Amazon have intentionally tried to step out of their adult bias and look through eyes of preschoolers.  Their goal is to create engaging content that triggers curiosity and creativity.   This is the same approach I advocate for storytelling and central to the persona development and audience profiling in the courses & workshops we teach via Fielding's Masters program.  The fact that Amazon streaming allows for viewer controlled consumption encourages other activities because there is no #FOMO by playing through scheduled broadcasts.  Seriously, how is this even remotely negative?  When will we get over blaming the audience for exercising choice in content consumption?  I get how this is disruptive to current business models and how media companies might not be thrilled at having to be more creative to earn attention and loyalty, but consumers should be celebrating not labeling and journalists should get on board.

Henrik Safegaard - Cloneartist's curator insight, May 27, 1:08 AM

 Tara Sorensen, Head of Kids Programming at Amazon Studios:

:

"We're not asking them to sit in front of the television and tie them to a block of programming [like with standard broadcast television]. They can pause it.

They can rewatch it. It offers up a nice amount of flexibility, so I don't think it's just about keeping them in front of a 'screen' for us."

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Transmedia by numbers

Transmedia by numbers | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


TBI Reporter:  "Children’s love of great TV content shows no signs of abating but young audiences are becoming increasingly agnostic when it comes to the screen they use to find it, resulting in the line between app, game, toy and TV show blurring."

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Brad Tollefson's curator insight, December 1, 2013 12:49 PM

Although most of the biggest children’s TV properties of the moment are still the product of a traditional route to market, an increasing number of major brands from the app and web area have established themselves successfully on the TV screen...

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Go get grubby! [A look at the #Transmedia extensions of EMMY Award winning, dirtgirlworld]

Go get grubby!  [A look at the #Transmedia extensions of EMMY Award winning, dirtgirlworld] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Fiona Milburn:  'Cate McQuillen and Hewey Eustace of mememe productions are the creative force behind the Emmy Award winning dirtgirlworld.  Made for 4 to 7-year-olds, this quirky eco-series and transmedia property teaches children that we protect what we love. Dirtgirlworld is a celebration of life outside with the main characters, dirtgirl and scrapboy, inviting us all to “go get grubby!”'

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tansmedia's curator insight, September 29, 2013 7:56 PM

Brilliant and exciting! I love this idea

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The Truth About Kids And Social Media

The Truth About Kids And Social Media | Transmedia: Storytelling for the Digital Age | Scoop.it

Amy Jo Martin:  "According to a recent study, 78% of parents helped create their children’s Facebook pages, and 7.5 million users are under the age of 13. The way your kids use social today will shape their future. It's time for everyone to get educated on how--and how not--to live online."

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Ivon Prefontaine's curator insight, May 25, 2013 8:25 AM

Building brands is a lot like leaving legacies. What does it mean? Do we have the luxury of thinking we have that much control or will there be features that allow us to be dishonest with brand building?

Deanya Lattimore Schempp's curator insight, May 28, 2013 6:57 AM

Boy are these kids going to be mad at their parents by the time they're 20-somethings...  "Why didn't you protect us?"  they will ask.  "Because we didn't know better," their parents will say. 

 

Putting a kid on the internet without knowing anything about how cookies and cache and logins and TOSs work is like handing them a handgun or putting them behind the wheel of a running car and then leaving.

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How 'Skylanders' Creates a Superfan Economy

How 'Skylanders' Creates a Superfan Economy | Transmedia: Storytelling for the Digital Age | Scoop.it
Mashable sat down with Activision and a bonafide Skylanders superfan to unpack just how the series keeps fans coming back for more.
The Digital Rocking Chair's insight:

Why Skylanders keeps going from strength to strength ...

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Can You Write a Story in 140 Characters?

Can You Write a Story in 140 Characters? | Transmedia: Storytelling for the Digital Age | Scoop.it

NerdStalker:  "We came across a great game recently that recaptures your creativity in writing and gamifies it."

The Digital Rocking Chair's insight:

A fun app for kids.  This article also contains an interesting interview with the app's creator, Juan Pablo Gaviria, in which he shares his transmedia extension plans for the app’s characters.

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Angela Antle's curator insight, February 18, 2013 4:52 AM

Great writing 'game' for kids!....er, and others

Parker Donat's comment, February 18, 2013 2:01 PM
Cool idea using transmedia.
Parker Donat's curator insight, February 18, 2013 2:03 PM

Super cool trandsmedia story idea that involves getting kids to tell stories in a gamafied way through an app. I'm sure kids will get creative with this. 

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Teaching Transmedia with Comics: A Conversation with Tyler Weaver

Teaching Transmedia with Comics: A Conversation with Tyler Weaver | Transmedia: Storytelling for the Digital Age | Scoop.it

Peter Gutierrez:  "As a reference work on media/transmedia, both aesthetically and historically, as a how-to for student media-makers, or simply on the professional development shelf, so that teachers and librarians can mine it for ideas, [Tyler Weaver’s book is] a text that can fill many needs at once. I was delighted, then, when the author agreed to talk to me about this fascinating topic" …

The Digital Rocking Chair's insight:

This is a great article for transmedia practitioners and educators alike.  I particularly liked Tyler Weaver's analogy for transmedia storytelling, "It’s the idea of the chef: learn the basic tools, then an understanding of ingredients, then how to build flavors by combining those ingredients into an irresistible meal."

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gwynethjones's comment, February 8, 2013 12:08 PM
Love me some Comics!
gwynethjones's curator insight, February 8, 2013 12:08 PM
Grrls like comics, too! Love me some Comics! @ComicLife
Andrea Deydén's curator insight, September 20, 2013 3:22 PM

Debo conseguir estos libros ASAP

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Monster High: Transmedia Education

Monster High: Transmedia Education | Transmedia: Storytelling for the Digital Age | Scoop.it

Understanding that people learn in a variety of ways, and that storytelling is tradition of humankind, it makes sense to tell stories using a variety of media. Hence, transmedia storytelling (Jenkins, 2007).


The Digital Rocking Chair's insight:

I've had a soft spot for Monster High ever since they first appeared on my 'transmedia radar' with their 2011 Kind Campaign involvement.

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Guillermo del Toro explains the biggest mistake people make in telling stories for children

Guillermo del Toro explains the biggest mistake people make in telling stories for children | Transmedia: Storytelling for the Digital Age | Scoop.it

Charlie Jane Anders: 'We were lucky enough to get a chance to talk one-on-one with del Toro about Rise of the Guardians, and he explained to us why children's stories need to be dark, because "kids are neurotic."'

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A Social Network for Kids

A Social Network for Kids | Transmedia: Storytelling for the Digital Age | Scoop.it

Margaret Rock: 'Some argue children are too young for social networking, and others assert kids don't want an "age appropriate" network because there is "no fun in that."'



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When is a kids’ online game actually an ad?

When is a kids’ online game actually an ad? | Transmedia: Storytelling for the Digital Age | Scoop.it

Cecilia Kang:  "Kids spend more time than ever in front of screens beyond the living room television. Advertisers have responded with sophisticated ad campaigns that can start on the TV and then move to apps, social media sites and online games" ...

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Souvantha Bouaaphone's comment, September 6, 2013 10:51 PM
The article pointed out that we gotta do something about advergame before it become worst. However, we should remember that advergame is a tool for advertising so there is also good and bad sides.
Kay'Gee Rox's comment, September 7, 2013 2:32 AM
Thank you for posting this article. "Catch them while they're young" huh! McDonalds does this a lot. I feel it's unethical for kids who can't process these games as what they really are - marketing strategy. I still think advergames directed at kids should be brands/products that will advance their health & well-being. e.g. healthy snacks. Advertisers owe this much to society.
Geveta Cook's comment, September 8, 2013 9:59 PM
It's ok - IHOP is “sensitive to the issue of advertising to children.” True point for consideration though, the ethics debate on ads for children during certain hours was an issue, but the length of exposure is vastly extended through games. Good find Maree thanks for posting :)