Simon Staffans: "Jeff Gomez of Starlightrunner Entertainment is someone most people in the transmedia field recognize. An evangelist, a creative, a renowned producer – Jeff’s been an inspiration for me and many others over the past years. I’ve been keeping close tabs on his and Starlightrunner’s activities, and entertainment franchises are definitely no longer the only things on their plate. With that in mind, I took the opportunity to talk a bit more in-depth with Jeff about their activities, and about the future of transmedia on the whole" ...
stuff.co.nz: "With the spread of digital media and social networking, creativity no longer exists in a vacuum. The old broadcast model is breaking down, and linear storytelling that only goes one way is no longer enough."
[Jeff Gomez on transmedia storytelling during his recent trip to New Zealand.]
With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience?
US based transmedia luminary Jeff Gomez, who has worked on 'blockbuster universes' such as Pirates of the Caribbean, Halo and Avatar, shares some of his expertise with Fiona Milburn.
The Digital Rocking Chair's insight:
Jeff Gomez is always very generous with his expertise and this week he agreed to answer some questions on how smaller content producers can utilise transmedia storytelling techniques in their own work.
Splice Vine: "Jeff is a prominent figure in transmedia and has worked on such blockbuster universes as: Pirates of the Caribbean, Tron, Halo, Coca-Cola’s Happiness Factory, and Avatar. He is also a member of the Producers Guild of America and was instrumental in the creation of the Transmedia Producer credit."
Christine Grové talks with Jeff Gomez about the power of transmedia storytelling for brands.
"Transmedia Storytelling is a model that will create various access points for consumers to get to your brand. It’s a process of engaging an audience across numerous forms of media through the artful and well-planned use of multiple-platform storytelling. And it can be applied to any brand of any size."
Keith Barclay: "Starlight Runner’s Jeff Gomez talked transmedia at the recent edition of FILMART in Hong Kong. After headlining the event’s T for Transmedia conference session, the world’s #1 exponent of successful transmedia campaigns sat down for a chat with SCREENZ about his work."
@jeannevb: "Jeff Gomez @Jeff_Gomez rocked Scriptchat tonight, sharing his advice on what makes a great transmedia concept and how to expand your story ideas to think bigger than just the spec screenplay."
Jeff Gomez: "More than another action-packed superhero romp, “Winter Soldier” serves as a primer in successfully structuring and steering a sprawling franchise, and stands as a warning to rival Warner Bros. and its DC superheroes that old school one-off tent pole development is becoming a thing of the past."
Jeff Gomez: "Transmedia is a subset of cross-media in that the story itself is distributed across a variety of media. Each piece of the story feels at least somewhat complete and adds to the audience's concept of the characters and story world. When done well, audience members become more and more deeply engaged with the narrative, accessing it whenever they want, where ever they want."
"Jeff Gomez (@Jeff_Gomez) is CEO of Starlight Runner Entertainment, a New York-based production company that consults on major brands, video games and with Hollywood studios on some of their most popular consumer products and entertainment franchises."
The Digital Rocking Chair's insight:
Dan Ball talks to Jeff Gomez about transmedia storytelling for brands.
Jeff Gomez: "[...] if you’ve got a big story to tell, and if you need to tell it to a huge number of people, there is a new set of rules to consider if you’re going to maximize the potential for success" ...
[Special Note: This text is drawn from Jeff Gomez’s keynote speech at the StoryWorld 2012 conference.]
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.