Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Biology of Story [#TransmediaStorytelling]

Biology of Story [#TransmediaStorytelling] | Transmedia: Storytelling for the Digital Age | Scoop.it

Via Simon Staffans
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Biology of Story:  "Transmedia Producer Jeff Gomez discusses creating story worlds that expand across multiple media platforms."

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Simon Staffans's curator insight, June 6, 2016 2:11 PM
Pretty much a must - Jeff on all things story and multiplatform and transmedia etc
Rick Shaughnessy's curator insight, June 14, 2016 11:51 AM
Just an awesome thinker laying out the framework
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Media and Us - An Interview With Jeff Gomez

Media and Us - An Interview With Jeff Gomez | Transmedia: Storytelling for the Digital Age | Scoop.it
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DRC:  "@Simon_Staffans talks with transmedia guru @Jeff_Gomez for 'One Year in Now Media vol V.'"

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Talk don't tell [#Transmedia]

Talk don't tell [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Keith Barclay:  "In which transmedia expert Jeff Gomez discusses Avatar and other NZ initiatives" ...

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Oyrigin The Movie's curator insight, April 21, 2015 11:48 AM

Transmedia is all about building a world you can interact with in multiple ways.

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Transmedia - global and personal

Transmedia - global and personal | Transmedia: Storytelling for the Digital Age | Scoop.it

Via Simon Staffans
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Simon Staffans:  "Jeff Gomez of Starlightrunner Entertainment is someone most people in the transmedia field recognize. An evangelist, a creative, a renowned producer – Jeff’s been an inspiration for me and many others over the past years. I’ve been keeping close tabs on his and Starlightrunner’s activities, and entertainment franchises are definitely no longer the only things on their plate. With that in mind, I took the opportunity to talk a bit more in-depth with Jeff about their activities, and about the future of transmedia on the whole" ...

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Simon Staffans's curator insight, January 7, 2015 5:53 AM

"I spent my early years in a chaotic environment. I saw the effects of poverty, crime and violence on families, on kids my age. I haven’t forgotten that. It’s still there and not nearly enough is being done about it. Left unchecked, these are what lead to corruption, extremism, organized crime, terrorism and war.

 

My salvation was story: the stories my mom told me at bedtime, the optimistic future of Star Trek, the nobility and perseverance of Frodo Baggins, the true stories of leaders like Gandhi and Martin Luther King, Jr. I found the codes in these stories and was somehow able to transpose them onto the map of my own life. Why can’t this work for other people? Why can’t transmedia be applied toward inspiring, motivating, and activating individuals, communities and even entire nations facing crises?"

 

good in-depth interview with Jeff!

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Rockstars of the future [#transmedia]

Rockstars of the future [#transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


'Helen Baxter covers the recent Jeff Gomez masterclass on transmedia storytelling, hosted by XMediaLab at Unitec in Auckland.

"Gomez believes that transmedia producers are the rockstars of the future, people who understand how to create worlds worthy of devotion, and to curate fandom, especially among a young audience."'

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Joyce Valenza's curator insight, October 30, 2014 7:31 PM

An interview with transmedia master, Jeff Gomez

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Film's ultimate storyteller [#transmedia]

Film's ultimate storyteller [#transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
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stuff.co.nz:  "With the spread of digital media and social networking, creativity no longer exists in a vacuum. The old broadcast model is breaking down, and linear storytelling that only goes one way is no longer enough."


[Jeff Gomez on transmedia storytelling during his recent trip to New Zealand.]

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Morgan Van Phillips's curator insight, October 27, 2014 7:16 PM

Live a textured life!.... 

David Collet's curator insight, October 27, 2014 10:42 PM

Great reading for the low end of Youth - those still considering a place to study. This is a success story with lots of advice that appears sound to me.

 

It also speaks to an emerging career choice - one that is actually a modification of an earlier career choice. This modification will, I think, pull in  more candidates because it is both much broader in scope and pulls at the strings of many young minds - opportunity for self expression in a job that both pays well if you are talented and has a future.

 

It also references something but doesn't include any link to the reference. A talented youth will find it but sometimes it takes a kick in the l*9% to get some moving. It is practical advice from another success on being prepared for the market and it can be found at http://idealog.co.nz/design/2014/07/classroom-client. The title is From Classroom to Client. It is also worth a read.

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5 Super Powerful Lessons 'Guardians of the Galaxy' is Teaching Hollywood

5 Super Powerful Lessons 'Guardians of the Galaxy' is Teaching Hollywood | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jeff Gomez:  "What Hollywood is learning from the blockbuster that stars a sitcom second banana, a pro wrestler, a walking tree and a talking raccoon" ...

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Henrik Safegaard - Cloneartist's curator insight, August 28, 2014 10:09 AM

It's the #1 movie of the summer, and Guardians is shockingly on track to become the #1 superhero movie of the year, beating out Spider-Man 2X-Men: Days of Futurepast, and even Disney Marvel’s own Captain America: The Winter Soldier.

Click to read more.

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Why 'Frozen' Became The Biggest Animated Movie Of All Time

Why 'Frozen' Became The Biggest Animated Movie Of All Time | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jeff Gomez:  "The film’s astonishing success has come as a surprise to most, but on closer examination, we can discern at least five standout ingredients to Frozen’s alchemy."

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Vivalist's curator insight, April 6, 2014 6:24 AM

did not see it but hear about it so much about it on a daily basis with my daughter that I pretty much know it all :)

Lisa Durff's curator insight, April 6, 2014 8:41 AM

Nik loves this movie and all the songs in it!

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The 3 Rules of Transmedia Storytelling from Transmedia Guru Jeff Gomez

The 3 Rules of Transmedia Storytelling from Transmedia Guru Jeff Gomez | Transmedia: Storytelling for the Digital Age | Scoop.it
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Paula Bernstein:  "Transmedia is such a buzz word these days, but very few people seem to really understand what it means" ...

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Ali Anani's curator insight, December 7, 2013 7:56 AM

Three simple rules everywhere is a title of a presentation I published on slideshare. This post gives one further great example of three rules everywhere.

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Creating blockbuster worlds: an interview with Jeff Gomez [#transmedia]

Creating blockbuster worlds:  an interview with Jeff Gomez [#transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience?

US based transmedia luminary Jeff Gomez, who has worked on 'blockbuster universes' such as Pirates of the Caribbean, Halo and Avatar, shares some of his expertise with Fiona Milburn.

The Digital Rocking Chair's insight:

Jeff Gomez is always very generous with his expertise and this week he agreed to answer some questions on how smaller content producers can utilise transmedia storytelling techniques in their own work.

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XYEYE's curator insight, June 6, 2013 12:18 PM

#XYEYE #transmedia #JeffGomez

Alex Alexander's curator insight, June 26, 2013 12:21 AM

"Interesting take on sub categories of Transmedia. Popularised by Jenkins Transmedia 202: further Reflections,  paper; Transmedia Activism and Transmedia Branding are now becoming organic extensions of Transmedia Storytelling. Looking forward to seeing Jeff in NZ"

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Once Upon a Soda [#Transmedia]

Once Upon a Soda [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

David M. Ewalt "Consulting firm Starlight Runner helps movie directors like James Cameron--and big brands from Coca-Cola to Mattel to Pepperidge Farm--keep their stories straight."

The Digital Rocking Chair's insight:

A potted history of transmedia storytelling giant, Starlight Runner.

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Joakim Baage's curator insight, January 26, 2013 12:20 PM

Great to see that Jeff Gomez is still at it and getting traction!

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[Transmedia Storytelling Interview with Jeff Gomez of] Starlight Runner

[Transmedia Storytelling Interview with Jeff Gomez of] Starlight Runner | Transmedia: Storytelling for the Digital Age | Scoop.it

Splice Vine:  "Jeff is a prominent figure in transmedia and has worked on such blockbuster universes as: Pirates of the Caribbean, Tron, Halo, Coca-Cola’s Happiness Factory, and Avatar. He is also a member of the Producers Guild of America and was instrumental in the creation of the Transmedia Producer credit."

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Here's Why Your Brand Needs A Story

Here's Why Your Brand Needs A Story | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

 

Christine Grové talks with Jeff Gomez about the power of transmedia storytelling for brands.

 

"Transmedia Storytelling is a model that will create various access points for consumers to get to your brand. It’s a process of engaging an audience across numerous forms of media through the artful and well-planned use of multiple-platform storytelling. And it can be applied to any brand of any size."

 

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Fausto Cantu's curator insight, April 20, 2016 2:26 PM
Tu marca necesita una historia
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Jeff Gomez 0202 We’ve Returned To A Communal Conversation


Via Simon Staffans
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Jeff Gomez on the return to communal storytelling ....

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Simon Staffans's curator insight, December 23, 2015 11:17 AM

On the evolving way of communicating

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The media is the message

The media is the message | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Keith Barclay:  "Starlight Runner’s Jeff Gomez talked transmedia at the recent edition of FILMART in Hong Kong. After headlining the event’s T for Transmedia conference session, the world’s #1 exponent of successful transmedia campaigns sat down for a chat with SCREENZ about his work."

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Jahmila Canale's curator insight, April 18, 2015 7:38 AM

Una nueva manera de ver la comunicación. Encontrado en sugerencias. 

Jo Campbell's curator insight, April 19, 2015 11:41 PM

The use of transmedia and platforms in teaching

Dr. Pamela Rutledge's curator insight, April 20, 2015 12:32 PM

The media isn't the message (and Jeff Gomez never says that).  It is the grand disrupter, the gamechanger, the brain bender.  The innovations in media technologies have upended traditional storytelling across all industries and challenged storytellers to learn new tools.  Media technologies and network connectivity have also, as Gomez points out, rewired consumer's brain with a new set of assumptions and expectation about the function and role of media.  Where media becomes part of the message, is in how it frames content within that set of expectations and meanings.  Our expectations of content, impact and interactivity are vastly different across platforms, i.e. mobile versus the big screen or web versus TV or digital versus paper.  The new environment as Gomez notes, demands integration of expectations in the content design

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Scriptchat: Jeff Gomez Talks Transmedia - [Storify] Transcript November 9, 2014

Scriptchat: Jeff Gomez Talks Transmedia - [Storify] Transcript November 9, 2014 | Transmedia: Storytelling for the Digital Age | Scoop.it

Via Simon Staffans
The Digital Rocking Chair's insight:


@jeannevb:  "Jeff Gomez @Jeff_Gomez rocked Scriptchat tonight, sharing his advice on what makes a great transmedia concept and how to expand your story ideas to think bigger than just the spec screenplay."

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Simon Staffans's curator insight, November 9, 2014 10:58 PM

The Storified version of the scriptchat with Jeff yesterday.

garassini's curator insight, November 11, 2014 4:22 AM

Jeff Comez on Transmedia storytelling, A repoort full of links and resources

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No offence, Sir Peter, but New Zealand needs to end its infatuation with Middle-earth [#transmedia]

No offence, Sir Peter, but New Zealand needs to end its infatuation with Middle-earth [#transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Colin Kennedy:  "Applying Jeff Gomez's principle of [transmedia] story telling to market the NZ brand" ...

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Q&A with Jeff Gomez on transmedia storytelling: what is it, and why should brands care?

Q&A with Jeff Gomez on transmedia storytelling: what is it, and why should brands care? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Peter Roper:  "Visiting Australia this month for a series of masterclasses via X Media Labs, Gomez talks with Marketing about how comic books lead to video games to movies to brands to governments" ...

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Why Marvel's 14-Year Movie Plan Should Cause Concern For Warner Bros. [#Transmedia]

Why Marvel's 14-Year Movie Plan Should Cause Concern For Warner Bros. [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jeff Gomez:  "More than another action-packed superhero romp, “Winter Soldier” serves as a primer in successfully structuring and steering a sprawling franchise, and stands as a warning to rival Warner Bros. and its DC superheroes that old school one-off tent pole development is becoming a thing of the past."

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Jeff Gomez Discusses Legos, Star Wars and Transmedia Campaigns

Jeff Gomez Discusses Legos, Star Wars and Transmedia Campaigns | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jeff Gomez:  "Transmedia is a subset of cross-media in that the story itself is distributed across a variety of media. Each piece of the story feels at least somewhat complete and adds to the audience's concept of the characters and story world. When done well, audience members become more and more deeply engaged with the narrative, accessing it whenever they want, where ever they want."

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Stretching the 'Spider-Man' Universe: Transmedia Spins a Vast Web of Heroes and Villains

Stretching the 'Spider-Man' Universe: Transmedia Spins a Vast Web of Heroes and Villains | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Brent Lang:  'Starlight Runner CEO Jeff Gomez also talks "Teenage Mutant Ninja Turtles" movie, "Agents of S.H.I.E.L.D."'

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Henrik Safegaard - Cloneartist's curator insight, November 28, 2013 6:32 AM

Sony Pictures Entertainment Co-Chairman Amy Pascal hinted last week that the studio has big plans for its “Spider-Man” franchise that might include launching a series of spin-off films based on the comic book’s other characters.

Click and read the story.

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Jeff Gomez, CEO & President at Starlight Runner [#Transmedia]

Jeff Gomez, CEO & President at Starlight Runner [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

"Jeff Gomez (@Jeff_Gomez) is CEO of Starlight Runner Entertainment, a New York-based production company that consults on major brands, video games and with Hollywood studios on some of their most popular consumer products and entertainment franchises."

The Digital Rocking Chair's insight:

Dan Ball talks to Jeff Gomez about transmedia storytelling for brands.

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Novel Influence's comment, February 14, 2013 6:50 PM
Thank You for the Scoop! :)
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An inside look at how Starlight Runner develops social TV storytelling [#Transmedia]

An inside look at how Starlight Runner develops social TV storytelling [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

Natan Edelsburg:  "The Teenage Mutant Ninja Turtles are back and are taking over multiple platforms as Nickelodeon grows the brand for a new generation of kids (and pizza lovers)."

The Digital Rocking Chair's insight:

The "how?" and the "why?" of Starlight Runner's approach to transmedia storytelling.

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The 10 Commandments Of 21st Century Franchise Production [#Transmedia]

The 10 Commandments Of 21st Century Franchise Production [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

Jeff Gomez: "[...] if you’ve got a big story to tell, and if you need to tell it to a huge number of people, there is
 a new set of rules to consider if you’re going to maximize the potential for success" ...


[Special Note: This text is drawn from Jeff Gomez’s keynote speech at the StoryWorld 2012 conference.]


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