Transmedia: Storytelling for the Digital Age
267.4K views | +12 today
Follow
Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
Your new post is loading...
Your new post is loading...
Scooped by The Digital Rocking Chair
Scoop.it!

Serious business of gaming

Serious business of gaming | Transmedia: Storytelling for the Digital Age | Scoop.it

"Gamification, gamefullness and alternative reality sound like fun, but as Anna Jackson explains, they are important and serious gaming concepts."

The Digital Rocking Chair's insight:

From a New Zealand perspective ....

more...
Luca Brigada's curator insight, March 19, 2013 6:48 PM

Gamification is "the use of game mechanics and game design techniques in non-game contexts" (mashable.com) and it's a huge trend in marketing right now, as well as an idea that is being embraced in health, education and non-profit sectors.

 

Examples of gamification are:

- Badges to reward participation (e.g foursquare)

- Assigning missions and using levels of achievementImposing time limits Points

- Rewards and leaderboardsMaking everyday tasks fun by turning them into a game.

 

Matmi's curator insight, March 28, 2013 6:55 AM

Like this author states - gaming is a serious business. Games are no longer just a teengage boys hobby - they are a serious revenue generating tool. More and more people from all walks of life are playing casual mobile games so there is even more of a need for businesses to be ahead of the game ( excuse the pun ) and have their own game developed to get customers interacting with their brand.

Danny Ong's curator insight, September 24, 2013 1:26 AM

In this article, it is shown how people applies gaming-related concepts into their daily activities. Therefore, if we could apply the same concepts when it comes to businesses, plenty of improvement will be seen among the people. One of the example is Foursquare giving people achievements if they had logged into several places using Foursquare. If this concept is applied to the business people, there might had a chance they are motivated by the rewards that will be given if they done an excellent job.

Scooped by The Digital Rocking Chair
Scoop.it!

Real Gamification Mechanics Require Simplicity And, Yes, Game Designers Can Do It

Real Gamification Mechanics Require Simplicity And, Yes, Game Designers Can Do It | Transmedia: Storytelling for the Digital Age | Scoop.it

Tadhg Kelly:  "The mysteries of mechanics are the reason why gamification seems like voodoo. And it shouldn't be. Game mechanics should be simple to explain, with clear actions and outcomes" ...

more...
No comment yet.
Rescooped by The Digital Rocking Chair from Gamification of Learning
Scoop.it!

Top10 Gamification Executions

Top10 Gamification Executions | Transmedia: Storytelling for the Digital Age | Scoop.it

"Gamification, or the use of gaming dynamics to influence user behaviour, is gathering steam as a marketing tool for engaging consumers and delivering messages."

 


Via Be Learning
more...
No comment yet.
Scooped by The Digital Rocking Chair
Scoop.it!

No Longer An Awkward Teenager? Gamification Grows Up

No Longer An Awkward Teenager? Gamification Grows Up | Transmedia: Storytelling for the Digital Age | Scoop.it
Over the last year, you may have noticed that a once-niche trend not only crept into the mainstream, but is starting to really make a big splash.

 

[A look at how Badgeville, Big Door and Bunchball differ in their approach to gamification.]

more...
No comment yet.
Scooped by The Digital Rocking Chair
Scoop.it!

Codecademy turns learning to code into a fresh, game-like experience

Codecademy turns learning to code into a fresh, game-like experience | Transmedia: Storytelling for the Digital Age | Scoop.it

We interview Zach Sims, co-creator of Codecademy, a game-like experience that hopes to teach the world how to code...

more...
No comment yet.
Scooped by The Digital Rocking Chair
Scoop.it!

Sustained Engagement Through Gamification by Scott Dodson

Sustained Engagement Through Gamification by Scott Dodson | Transmedia: Storytelling for the Digital Age | Scoop.it
In just a year, Gamification has become the hottest and most engaging media strategy of the day, but are we just diving in and getting the most of Gamification or missing the mark?
more...
No comment yet.
Scooped by The Digital Rocking Chair
Scoop.it!

Gamification. Advergaming. Transmedia. The GAMESbrief guide to marketing and games.

Gamification. Advergaming. Transmedia. The GAMESbrief guide to marketing and games. | Transmedia: Storytelling for the Digital Age | Scoop.it

If you use the terms gamifying, advergaming, transmedia, in-game advertising and game-making interchangeably, STOP!

more...
No comment yet.
Scooped by The Digital Rocking Chair
Scoop.it!

Ideas That Are Shaping Marketing – Gamification, Transmedia and CDJ

Ideas That Are Shaping Marketing – Gamification, Transmedia and CDJ | Transmedia: Storytelling for the Digital Age | Scoop.it
Marketing Innovation or Hype? Marketing for many seems to be a dark art particularly when it comes down to understanding branding.
more...
No comment yet.
Scooped by The Digital Rocking Chair
Scoop.it!

OXM Debate: Achievements vs. Leaderboards

OXM Debate: Achievements vs. Leaderboards | Transmedia: Storytelling for the Digital Age | Scoop.it

OXM Staff: "Which is the true test of gamer devotion; Achievements or Leaderboards? Two of OXM's more competitive editors debate" ...

more...
No comment yet.
Scooped by The Digital Rocking Chair
Scoop.it!

Everything You’ll Ever Need To Know About Gamification

Everything You’ll Ever Need To Know About Gamification | Transmedia: Storytelling for the Digital Age | Scoop.it

Tadhg Kelly:  "There are plenty of people in and around games who make their living largely through behaving like wizards. Nowhere is this more true than in the field of gamification" ...

more...
No comment yet.
Scooped by The Digital Rocking Chair
Scoop.it!

From Angry Birds to Draw Something: how gamification can work for you

From Angry Birds to Draw Something: how gamification can work for you | Transmedia: Storytelling for the Digital Age | Scoop.it
Gaming mechanics tap into our human desires for reward, status, achievement, self-expression, competition and altruism. On a practical level, the keys to success are...



DRC:  Although this article is aimed at not-for-profits, its "Eight tips for successful gamification" can be generally applied.

more...
Tina Stock's comment, April 16, 2012 7:22 PM
Thanks for adding the personal comments to the articles!
The Digital Rocking Chair's comment, April 16, 2012 7:33 PM
Thanks Tina, I'm glad you find them useful :)
The Digital Rocking Chair's comment, April 16, 2012 7:35 PM
Hi Tina, thanks for the Rescoop and your feedback. It's much appreciated :)
Rescooped by The Digital Rocking Chair from SOCIAL MEDIA, what we think about!
Scoop.it!

Gamification: Motivation and Engagement

Gamification: Motivation and Engagement | Transmedia: Storytelling for the Digital Age | Scoop.it

What’s Game Good For?  Before we can talk about applying game mechanics to anything, we need to understand what a game actually is.


Via Martin Gysler
more...
Martin Gysler's comment, January 26, 2012 1:00 PM
As I said, I'll check out the website, thank you Renato!
OsakaSaul's comment, January 27, 2012 1:43 AM
Thanks, everyone, for rescooping my guest blogger's article. We have over 1,500 pageviews, much thanks to YOU all! By the way, see osakabentures.com, let me know if you'f like to guest post, with instant Google Search conection and link to your own blog/profile. @osakasaul
Martin Gysler's comment, January 27, 2012 5:18 AM
You're welcome Saul!
Scooped by The Digital Rocking Chair
Scoop.it!

My Chapter on Gamification: From Behavior Model to Business Strategy

My Chapter on Gamification: From Behavior Model to Business Strategy | Transmedia: Storytelling for the Digital Age | Scoop.it
Although I have intermittently written about various topics (e.g. Google+, measuring engagement on Facebook) over the past 8 months or so, my focus has been on gamification.
more...
No comment yet.
Rescooped by The Digital Rocking Chair from Story and Narrative
Scoop.it!

Global Giving Turns Evaluating Aid Into A Game

Global Giving Turns Evaluating Aid Into A Game | Transmedia: Storytelling for the Digital Age | Scoop.it

Using analytics to figure out whether development programs are working is an important new quest. The online giving organization is paying locals to collect simple stories about the impact of aid, to see if the dollars are adding up to anything.

 

[An interesting application of gaming techniques ... "Gamification" for Good.]


Via Gregg Morris
more...
No comment yet.
Scooped by The Digital Rocking Chair
Scoop.it!

Advergame on: to sell you must compel, say gamification boffins

Advergame on: to sell you must compel, say gamification boffins | Transmedia: Storytelling for the Digital Age | Scoop.it
Gamification, the use of game concepts to engage users, may be the new buzzword in digital marketing, but if you’re hoping to ride the merry wave to the top, marketers need to do their homework first.
more...
No comment yet.
Scooped by The Digital Rocking Chair
Scoop.it!

What is Gamification, Really?

What is Gamification, Really? | Transmedia: Storytelling for the Digital Age | Scoop.it
Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks.
more...
No comment yet.