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No Mimes Media: "Whether it’s a sync’d second screen, character twitter accounts, or phone numbers that show up on screen, these transmedia channels and all their narrative opportunities often seem to be squandered on delivering extraneous (boring) content at best, and marketing hooks at worst. If a viewer has taken the extra steps to find this transmedia content, give them something great. They’re in the palm of your hand…don’t lose them."
Part II of this article, explaining what an Experience Designer does, can be found here.
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I agree of course the content should be interesting and appealling. Especially if you take in mind that the just the topof the piramide is going to be actively involved. A lot of te viewers are just watching a part of them are using second screen in a passive way and just a few are active. It will grow slowly but surely.
We all do it. We sit in our local multiplex waiting for the latest blockbuster film to start. The room darkens and minutes later your world has disappeared. The seats and people around you evaporate and for the next hour or so, you are living vicariously “through” the heroes in front of you. You have an out-of-body experience of sorts.
“Anyone up to battle aliens at the local museum tonight?”
Right now it might sound like a farfetched idea, but this question could soon replace the old invitation to go see the latest 3D blockbuster at the Cineplex.
I think there is so much room for growth and discovery in designing interactive experiences, and video games being a very important subset of interactive experiences.