Kadi Hughes: "In the past few years, participatory theater has moved from the fringes to the forefront, with audience members taking part in theater performances as active participants. This style of performance is creating a new way to view art—as a collaborative, always-changing creation" ...
Sarah Atkinson & Helen W. Kennedy: "There is a growing trend toward cinema-as-event – where film screenings are augmented by synchronous live performance, site-specific locations, technological interventions, social media engagement, and all manner of simultaneous interaction including singing, dancing, eating, drinking, even smelling" ...
Ethan Anderton: "With movie theater attendance falling last year so much that the box office hit the lowest number seen by the industry in 20 years, surely audiences need something to make their experience a little more memorable and worth the price of admission."
Jessica Plautz: "Movie lovers will get a chance to experience a cult classic firsthand in London this summer. A local theater and events company will create an immersive movie screening of Back to the Future in July and August."
Jeffrey Marlow: "Invisible Cities may be thematically timeless, but it represents the leading edge of operatic innovation – a bold effort to create individualized experiences within the context of a communal performance."
While splashy moves may get attention there are basics that, when overlooked, can make the social media component for any event fall flat. Here are six ways to effectively bring your next event to life using social media...
Meredith Mattlin: "For years, Misha Collins has curated a list of tasks ranging from imaginative to absurd, allowing people to compete in an international competition that could bring them anywhere from a water park to a particle accelerator."
Lauren Wissot: "Part conference, part festival – and packed with live events, workshops, parties, and even a “Tech Playground” – FilmGate Interactive uniquely combines cutting edge storytelling with a laidback Miami Beach vibe."
Robert Pratten: "Transmedia storytellers will often include live events and real world actions in their experiences. As a company that wants to blur the boundary between fiction and reality, we [Transmedia Storyteller] spend a lot of time thinking how creators should tackle this."
Paula Bernstein: "When we think of immersive storytelling, Delorean time machines and grownups dressed as Teenage Mutant Ninja Turtles don't usually come to mind. But that's the case with New York-based BBQ Films" ...
Mattia Nicoletti: "Some days ago a friend of mine, owner of music bar close to my house, decided to plan a Funky Night with a Dj in 15 days. From that idea I started thinking what I would have done to transform it into a transmedia experience."
The Digital Rocking Chair's insight:
Transmedia marketing or party planning with social media? Either way, this is a useful article :)
Joe Berkowitz: "It took DreamWorks years of work and countless decisions to translate “How to Train Your Dragon” into a live experience. The result is an achievement not just in pyrotechnics, but in collaboration and brand extension" ...
Andrea Phillips: "There's no question that immersing your audience in a live event brings tremendous weight and power to the experience. A good event turns up the narrative volume, and can convert your quietly contented fans into enthusiastic evangelists."
This post is part of an on going series exploring the creation of a new transmedia project called Felicity.
Tim Burton, the filmmaker behind "Beetlejuice," "Edward Scissorhands" and "Alice in Wonderland," has created a character called B. Boy that will make its first appearance as a balloon in the Macy's Thanksgiving Day Parade next month.
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