Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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How ‘Captain America’ is just one piece of Disney’s plan to reinvent entertainment

How ‘Captain America’ is just one piece of Disney’s plan to reinvent entertainment | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

 

Michael Cavna:  "Disney is thinking so far beyond sequels — first with its Marvel Cinematic Universe, next with its Star Wars galaxies — that it is now fully, successfully engaging viewers across interlocking narratives. Each time a film like “Civil War” can land with audiences — building upon and/or introducing a dozen key characters — the universe can move not just linearly, but also multilaterally."

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Tom George's curator insight, May 10, 8:31 PM
Pure genius! Most of us are not in the entertainment business. But what does great entertainment and story telling have to do with great marketing. Answer. Everything.

A very smart play from Disney. You can use this strategy in your business. If you are creative and come up with a plan. If you need some ideas just ask. 
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5 Things App Designers Could Learn From Walt Disney

5 Things App Designers Could Learn From Walt Disney | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


John Brownlee:  "Think Disney's 12 Principles of Animation was only for animators? Think again."

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Jeni Mawter's curator insight, May 4, 2015 10:14 PM

Of interest to children's app writers.

Jean-Louis LEFEBVRE's curator insight, May 7, 2015 8:05 AM

Inspirateur d'une technique de créativité Walt Disney inspire aussi les concepteurs d'applications.

JebaQpt's comment, December 5, 2015 2:07 AM
Happy Birthday Walt Disney. Read more Disney Quotes from https://www.youtube.com/watch?v=6EnNe3A9fC0&list=PLK2ccNIJVPpB3TOPAzbivJTp1L8wSrKLH
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How 'Frozen' fandom changed Disney's stance on copyright infringement

How 'Frozen' fandom changed Disney's stance on copyright infringement | Transmedia: Storytelling for the Digital Age | Scoop.it



Via siobhan-o-flynn, Jeni Mawter
The Digital Rocking Chair's insight:


Chris Osterndorf:  "From films, to toys, to parks, Walt Disney's original vision has come to fruition so completely it’s hard to imagine even he knew what was possible.  And one of the chief ways Disney has kept that original vision intact is by building a reputation for being very, very litigious."

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Jeni Mawter's curator insight, July 24, 2014 10:12 PM

The slippery slope of Copyright in today's market. 

Greg Clemett's curator insight, July 26, 2014 5:00 AM

Same old adage... all publicity is good publicity?

Or... 'we're making so much money, why bother with time and cost of fighting it'!

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Disney reveals first look at majestical Avatar Land in Animal Kingdom

Disney reveals first look at majestical Avatar Land in Animal Kingdom | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Mitchel Clow:  "The Florida Disney World park will house an Avatar Land in Animal Kingdom. Take a look at the concept art of the park here!"

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Henrik Safegaard - Cloneartist's curator insight, October 13, 2013 4:20 PM

The Florida Disney World park will house an Avatar Land in Animal Kingdom. Take a look at the concept art of the park here!

Parkgoers of Disney World Florida can expect to be able to explore, in-depth, the colorful world of Pandora from James Cameron’s sci-fi adventure movie Avatar.

Concept art of the park’s attractions show attendees walking through the world of the Navi both by day and night.

Click to view the concept art.

Brenda Herrera's curator insight, October 24, 2013 6:48 PM

It looks terrifying

KARINA CIFUENTES's curator insight, September 18, 2014 8:54 PM

PELICULA

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Disney Wants You to Bring Your iPad to ‘The Little Mermaid’ Movie

Disney Wants You to Bring Your iPad to ‘The Little Mermaid’ Movie | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Bryan M. Wolfe:  "Using a smartphone in a movie theater is a big no-no. But using a tablet is absolutely fine when the movie you’re watching comes from Disney and stars The Little Mermaid."

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Julia Sokolova's curator insight, September 12, 2013 12:31 PM

Second screen user experience. Great example!

Peter Isaksson's comment, September 13, 2013 3:23 AM
How will this effect the people sitting behind?
Katie Chase's curator insight, December 5, 2013 9:55 AM

This defeats the purpose of going to the movie theater entirely. It does not make sense to have everyone in the audience bring their tablet to the screening to be able to interact. When everyone in the theater is on a tablet, who is actually watching the film? Audience interactions are a great idea but they are not appropriate for places such as movie theaters. –Aellise Czupryna

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Inside Disney’s Plan To Win The Internet

Inside Disney’s Plan To Win The Internet | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Sarah Kessler:  "Disney’s presence on digital screens is puny compared to its influence in movies and television. Interactive Co-President John Pleasants explains one way he aims to change that" ...

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The Pixar Perspective on Voice Acting

The Pixar Perspective on Voice Acting | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

Josh Spiegel:  "In essence, the value of a voice performance in an animated film is directly connected to how much that film’s creators require you to recognize its source" ....

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The Pixar Theory: Every Character Lives in the Same Universe

The Pixar Theory: Every Character Lives in the Same Universe | Transmedia: Storytelling for the Digital Age | Scoop.it
Jon Negroni spent one year untangling the secret world hidden deep within Pixar films. What he found was a universe to which every Pixar character connects.
The Digital Rocking Chair's insight:

Wow! Everything Pixar, a giant transmedia storyworld?! You can see why it took Jon Negroni a year to research this. What do you think?

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John Michel's curator insight, July 13, 2013 9:40 AM

Interesting insight. 

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Disney Infinity takes shape as a huge investment in transmedia (hands-on preview)

Disney Infinity takes shape as a huge investment in transmedia (hands-on preview) | Transmedia: Storytelling for the Digital Age | Scoop.it

Dean Takahashi:  "John Vignocchi shows off the latest with Disney Infinity in a video interview. He says that Disney isn't just copying Skylanders."

The Digital Rocking Chair's insight:

A fabulously in-depth look at Infinity, the new toy-game hybrid from Disney.

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Disney's Biggest Stars Join Forces for Skylanders-Style Gaming Mash-Up

Disney's Biggest Stars Join Forces for Skylanders-Style Gaming Mash-Up | Transmedia: Storytelling for the Digital Age | Scoop.it

Chris Kohler:  "If you're at all familiar with the success of Skylanders, you won't be too surprised by Disney's latest gaming initiative."

The Digital Rocking Chair's insight:

It's called Infinity and, if Skylanders is anything to go by, we're going to be hearing a lot about it in the next few months.  Must say, I don't mind ... it looks pretty cool.  It combines characters from multiple Disney storyworlds into a single game with the potential to mix and match them in levels of your own creation.  John Lasseter has described it as “a tool chest for creativity".

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Parker Donat's curator insight, January 22, 2013 7:33 PM

I wouldn't be surprised if Disney pulls off this multi-story world game and makes millions.

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Silent Era Disney Character Finally Gets a Voice

Silent Era Disney Character Finally Gets a Voice | Transmedia: Storytelling for the Digital Age | Scoop.it

Chelsea Stark:  "As Disney characters go, Mickey Mouse is the alpha and the omega. But now, gaming is giving a voice to a lesser known character: Oswald the Lucky Rabbit" ...

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 Passport to Dreams Old & New: The Awkward Transitions of Disneyland!

 Passport to Dreams Old & New: The Awkward Transitions of Disneyland! | Transmedia: Storytelling for the Digital Age | Scoop.it

FoxxFur:  "Is Disneyland naive? As the first of its kind, the first multimedia art experience which lifted the amusement center to a new height that a word had to be invented for it - a theme park - it must be" ...

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Movie Studio as Brand Manager: Lucasfilm Bulks Up Disney's Bench

Movie Studio as Brand Manager: Lucasfilm Bulks Up Disney's Bench | Transmedia: Storytelling for the Digital Age | Scoop.it

Hugh Hart: "Disney's purchase of Lucasfilm extends the studio's reach and reputation as Hollywood's biggest dealmaker. As for being a movie maker? Not so much."

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Star Wars, Disney and myth-making

Star Wars, Disney and myth-making | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


The Economist:  "How one company came to master the business of storytelling" ...

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The Messy Business Of Reinventing Happiness

The Messy Business Of Reinventing Happiness | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Austin Carr:  "Inside Disney's radical plan to modernize its cherished theme parks."

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Cinema and second screen applications: focus on the film App and the Disney Second Screen experience

Cinema and second screen applications: focus on the film App and the Disney Second Screen experience | Transmedia: Storytelling for the Digital Age | Scoop.it


The Digital Rocking Chair's insight:


Selena Coquil:  "Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolutionising the cinema experience."

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Henrik Safegaard - Cloneartist's curator insight, July 23, 2014 6:45 AM

Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolutionising the cinema experience.

Click to see more.

herr dennehy's curator insight, July 23, 2014 8:50 AM

I really like the transmedia storytelling idea, but simultaneous transmedia? i'm not so sure...what happens to the unfiltered narration experience? i'm more for the before and after. unless films are actually written with transmedia in mind. simply transmedia-ing existing films won't work. at least not for the core story.

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Marvel Turns Disney's Theme Parks Into Setting for New Comicbook Adventures [#Transmedia]

Marvel Turns Disney's Theme Parks Into Setting for New Comicbook Adventures [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Marc Graser:  "Disney is giving its theme park attractions a backstory in comicbook form. Marvel and Walt Disney Imagineering will launch “Disney Kingdoms: Seekers of the Weird” as the first of a new comicbook series" ...

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Henrik Safegaard - Cloneartist's curator insight, October 9, 2013 3:37 AM

 It’s conceivable that stories developed through the comicbooks could eventually be adapted into future films or TV series, should they prove popular with readers.

Click to read more.

Juliana Loh's curator insight, October 9, 2013 1:57 PM

Marvel isn't holding back as it investigates each touchpoint to promote its stories. Some partnerships are just 'meant to be'. Thank you again Fiona!

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'The Optimist': how Disney Imagineering is bringing alternate reality games to the mainstream

'The Optimist': how Disney Imagineering is bringing alternate reality games to the mainstream | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Bryan Bishop:  "Created by Walt Disney Imagineering — the think-tank and creative group that dreams up, designs, and builds attractions for Disney parks — The Optimist is the latest take on the alternate reality game."


Another couple of interesting stories about Disney today.  Here's the link to the other one:  Inside Disney’s Plan To Win The Internet

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Juliana Loh's curator insight, August 21, 2013 1:56 PM

Can't wait to experience this!

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How A Video Game Called Infinity United The Disney-Pixar Universe

How A Video Game Called Infinity United The Disney-Pixar Universe | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Sarah Kessler:  "An ambitious new video game could mean the end of Disney's digital struggles. Here's how it came to be--and why it almost didn't" ...

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malek's curator insight, August 19, 2013 7:41 AM

When you knock logic away, you're now free to go back to your childhood with your toys. Disney is creating a consumer new experience

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The Pixar Theory Timeline

The Pixar Theory Timeline | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

Jon Negroni:  "Literally thousands of you have requested a visual timeline for The Pixar Theory, so I put this together for you in an attempt to better organize my insane, hyperactive mind. "

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Where's My Mickey Mobile Game Launches New Transmedia Mickey Mouse Initiative At Disney

Where's My Mickey Mobile Game Launches New Transmedia Mickey Mouse Initiative At Disney | Transmedia: Storytelling for the Digital Age | Scoop.it

John Gaudiosi "There’s a new transmedia take on Mickey Mouse underway at the Walt Disney Company. Disney Mobile is releasing the latest iteration of its bestselling Where’s My Water? franchise on June 20 and the first to feature Mickey Mouse" ...

The Digital Rocking Chair's insight:

Read Mashable's Disney's 'Infinity' Is a Toy Box Like No Other for more on Disney at E3.

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The Pixar Perspective on The Necessity of Trailers

The Pixar Perspective on The Necessity of Trailers | Transmedia: Storytelling for the Digital Age | Scoop.it

Josh Spiegel:  "Great movie trailers are something of a lost art. While we are overloaded with ads for every new big-budget movie these days, they’re getting more obnoxious, cacophonous, and ruinous" ...

The Digital Rocking Chair's insight:

All the more reason to take a transmedia storytelling approach to film marketing :)

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Louise Robinson-Lay's curator insight, March 21, 2013 5:05 AM

teaching about film can be enhanced with the use of trailers. Analyzing the importance off them, the structure of them and the key features is a great way in to film study.

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Disney Pixar's 'Monsters University' Gets a Quirky College Website

Disney Pixar's 'Monsters University' Gets a Quirky College Website | Transmedia: Storytelling for the Digital Age | Scoop.it

Brian Anthony Hernandez:  'Disney Pixar unleashed a new college-inspired ad campaign this week for "Monsters University," the upcoming prequel to 2001's "Monsters, Inc."'

The Digital Rocking Chair's insight:

This is fun!

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Imagineering New Transmedia Projects with Disney's Living Worlds Program

Imagineering New Transmedia Projects with Disney's Living Worlds Program | Transmedia: Storytelling for the Digital Age | Scoop.it

Michael Andersen: "Walt Disney Imagineering has been using the Disney theme parks and resorts as centers for innovation in storytelling for decades, finding interesting ways to create rich experiences that play out across media" ...

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What does the Disney buyout mean for LucasArts' gaming catalog?

What does the Disney buyout mean for LucasArts' gaming catalog? | Transmedia: Storytelling for the Digital Age | Scoop.it

Kyle Orland: "When news broke yesterday that Disney had spent over $4 billion to buy Lucasfilm, the focus immediately jumped to what the move meant for the future of the Star Wars films. But the acquisition also included LucasArts, a company with a storied history including hundreds of games, based on both existing Lucasfilm properties and original ideas."

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