T.L. Stanley: "Since the mid-2000s, Doritos has been making a high-profile event out of doing just that during the biggest football game of the year, but industry veterans say the business of fan-generated marketing is thriving even in the off season."
Randy Astle: "The Internet and digital filmmaking tools have opened up new possibilities of crowdsourcing material–Life in a Day, Declaration of Interdependence, One Day on Earth, even the interactive Star Wars Uncut–and given new life to the omnibus/anthology film format. The latest project to adopt the form is 50 Kisses, a film created by the London-based Chris Jones and hundreds of collaborators from around the world."
Bryce J. Renninger: "Can crowdsourcing become a viable means for producing quality documentary films? Crowdsourcing site Tongal, which usually works for brands but is now working for Oscar-winning production company Spitfire Pictures, is giving it a go."
Simon Staffans: "In case you hadn’t noticed, the media world has evolved a little bit over the last decade or so. Or, technically speaking, it has. With regards to the audience, you might actually rather say that it’s on its way back to its roots" ...
Canada is home to many groundbreaking transmedia initiatives and projects. The Ghost Town Project, on ideaBOOST, being one of them and well worth supporting.
Described as "a Kickstarter for business development," ideaBOOST. is an innovative business and creative development lab for digital entertainment. To learn more, click here for an excellent Marketwire post by Aaron Broverman.
Tiffany Shlain: "As a filmmaker who hardly shoots anything and is primarily into remixing and recontextualizing images, this explosion of online video was not only a much bigger candy store than I had ever dreamed of, it also completely changed the way I make films."
A website that presents an ongoing sci-fi series about the town in a format unlike any TV you've ever seen...
[I really like this concept, and Nick De Martino's article provides great background material on the genesis of this project. It's also worth checking out the Mashable article @scoopit http://bit.ly/w27sIs]
Fans will be able to walk up and step into the Time Capsule to make their own fully produced and effected digital 30-second video clip. The clips will then be automatically uploaded and viewable on a brand-new YouTube channelalong with the individual user’s own Facebook and Twitter pages.
Katarina Gustafsson: "Brent Waller spent his childhood crafting plastic brick versions of characters from television shows and movies such as Teenage Mutant Ninja Turtles and Batman. Now 35, the Australian Lego fan has gotten so good at playing with the toys that the company soon will start selling one of his designs."
Kim Gaskins: "Inclusive storytelling can be hugely rewarding, but understanding how to hook your audience – and how to walk away with high-quality content – can be just as difficult. With that in mind, here are a few best practices for engaging people in various aspects of storytelling, including funding and content creation."
Laura Sterritt: "It is often the less well known, independent musicians who are willing to take chances on new media as artistic expression. The unfortunate Catch-22 is that these musicians or their record labels are usually unable to fund such endeavors"...
The Digital Rocking Chair's insight:
Who wouldn't support artists who say they occupy "some kind of avant-garde anime stoner pop realm"?
Mark Frauenfelder: "Dead Inside: Do Not Enter was crowd-written by Lost Zombies, a zombie themed social network and it tells the by-now familiar story of a zombapocalyptic virus that whips across the planet, but presents it in the form of realistic-looking notes written by people trying to survive and help other uninfected people survive"...
A new sci-fi web series teams Hollywood visual effects artists with a global scattering of up-and-coming animators, all of whom are working for free to craft CGI elements for a wigged-out futuristic saga ...
Looking for ways to get that project off the ground? Then this article is well worth a read.
Tero Kaukomaa, Producer, Blind Spot pictures, explains how crowdsourcing ignited a relationship between the filmmakers and the audience that helped to create and finance the sci-fi comedy epic Iron Sky.
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