Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Multimedia, Crossmedia, Transmedia… What’s in a name?

Multimedia, Crossmedia, Transmedia… What’s in a name? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Kevin Moloney:  "I’ve written elsewhere that we’re living through a Cambrian Explosion in the ecology of media. [...]  And with this explosion has come a diversity of terms to describe new creations and new arrangements. Multimedia? Crossmedia? Transmedia? What is the difference? I get that question a lot, and it’s a good one."

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Vittorio Canavese's curator insight, April 23, 2014 4:01 AM

Giusto per fare un po' il punto... Soprattutto in Italia, a prescindere dall'etichetta, mi piacerebbe vedere buoni esempi.

Ángeles Mirón Martín's curator insight, April 23, 2014 8:36 AM

Evolution....

Karen B Wehner's curator insight, April 29, 2014 2:26 PM

Because epistemology is a time-honored pastime of transmedia folk. And cross-media folk. And multimedia folk....

 

Kevin Moloney:  "I’ve written elsewhere that we’re living through a Cambrian Explosion in the ecology of media. [...]  And with this explosion has come a diversity of terms to describe new creations and new arrangements. Multimedia? Crossmedia? Transmedia? What is the difference? I get that question a lot, and it’s a good one."

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Storyworld & Immersion before Plot & Platform.

Storyworld & Immersion before Plot & Platform. | Transmedia: Storytelling for the Digital Age | Scoop.it

Mike Jones:  "In any discussion and professional practice of ‘new media’ there is a swag of terminology that gets kicked around;  cross-media, multi-platform & transmedia, interactive and pervasive media, emergent, non-linear and participatory storytelling, etc etc…"

The Digital Rocking Chair's insight:

This post is full of interesting nuggets of information.  From definitions, to examples, to process and opinion, this post takes you past cross-platform, multi-platform, and transmedia, into the realm of immersive experiences.

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Henrik Safegaard - Cloneartist's curator insight, January 28, 2013 5:21 AM

Very interesting reading -

Katie Frank's curator insight, January 28, 2013 2:15 PM

Integrated writing, many modes for writers today.

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10 questions potential partners will ask about your cross-media project

10 questions potential partners will ask about your cross-media project | Transmedia: Storytelling for the Digital Age | Scoop.it

Jim Thacker:  "Your cross-media project is well under way. You have a killer pitch, great teaser content, and are ready to start talking to development and finance partners. But what else will they want to know about it?"


Image:  "Your project’s emotional hook may not be the obvious one. Is the thrill of watching a supersonic parachute jump that of seeing a world record – or that the parachutist might die live on air?"

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Q&A with cross-platform producer Arnaud Colinart: “Transmedia is nothing more than a buzzword”

Q&A with cross-platform producer Arnaud Colinart: “Transmedia is nothing more than a buzzword” | Transmedia: Storytelling for the Digital Age | Scoop.it

James Martin: "What does it mean to be a transmedia producer today? How do you launch projects? Are broadcasters ready?"


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The world of Defiance ... can it work?

The world of Defiance ... can it work? | Transmedia: Storytelling for the Digital Age | Scoop.it

Justin Olivetti: "Can Defiance work? The cross-media venture between Trion Worlds and Syfy is one of the most interesting projects in the industry right now, if for no other reason than that a TV/MMO crossover has never been done before. At least, not like this" ...

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Story Hack: Beta – entertaining and engaging, the transmedia way

Story Hack: Beta – entertaining and engaging, the transmedia way | Transmedia: Storytelling for the Digital Age | Scoop.it

Amanda Lin Costa: 'It’s not often, if ever, that one attends an event at the New York Lincoln Center and the host announces: “Please turn your cellphones on!”'

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Transmedia Hollywood: the creativity of the US content industry in the transmedia era

Transmedia Hollywood: the creativity of the US content industry in the transmedia era | Transmedia: Storytelling for the Digital Age | Scoop.it

Morgan Bouchet: "Over the course of nearly two hours, there was an animated discussion of a single theme: “Creative Economies: Commercial vs. State-Based Models”, or the views of the “rest of the world” on the challenges and economics of transmedia/crossmedia" ...

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Cross-Platform Marketing Spotlight: Sparrow Hall for Motorola & (RED)™

Cross-Platform Marketing Spotlight: Sparrow Hall for Motorola & (RED)™ | Transmedia: Storytelling for the Digital Age | Scoop.it
For Motorola & (RED)™, Sparrow Hall collaborated with DRAFTFCB to develop a year-long transmedia marketing campaign, including original content from around the world – exclusive music and media downloads, videos, live events,...
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OPINION: The times of transmedia

OPINION: The times of transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it

Prashant Saxena: "The changing times have brought about an era of 'transmedia' advertising. But it's not about running the same advertisement over different media platforms. It's about creating various new touch-points for your mobile consumers to interact with the brand at the various windows of opportunity available during the day."

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Christopher Sandberg: Create for people!

Christopher Sandberg describes how he creates experiences for a participating audience at Power to the Pixel's Cross-Media Forum, October 2011...
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Jordan Reyne on Cross Media Albums

Jordan Reyne on Cross Media Albums | Transmedia: Storytelling for the Digital Age | Scoop.it

[Jordan Reyne on creating] a multi-media album, a particularly interesting niche marketing technique – since the concept of the comic book gives Jordan access to both the lovers of comics and forklore, in addition the subscribers to her particular musical niche, folk rock.

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Books at the heart of a cross media strategy

Books at the heart of a cross media strategy | Transmedia: Storytelling for the Digital Age | Scoop.it

When it came to book publishing as part of a cross media strategy for a new UK entertainment brand, content producer Nuno Bernardo knew he had to play the long game...

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A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA

A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA | Transmedia: Storytelling for the Digital Age | Scoop.it

There is no doubt that technologies are changing the face of advertising, the question is how?

The Digital Rocking Chair's insight:

A brief history, and some current context ....

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Dr. Pamela Rutledge's comment, July 4, 2013 8:13 PM
Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation. The power is, as always, in the story. But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute. I love the Toshiba/Intel piece.
Dr. Pamela Rutledge's curator insight, July 4, 2013 8:14 PM

Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation.  The power is, as always, in the story.  But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute.  I love the Toshiba/Intel piece.

Pamela Bartar's curator insight, July 5, 2013 4:24 AM

future advertising: always and everywhere?

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The Power of Adaptive Content: Q&A with Karen McGrane

The Power of Adaptive Content: Q&A with Karen McGrane | Transmedia: Storytelling for the Digital Age | Scoop.it

Dan Levy:  "Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile."

The Digital Rocking Chair's insight:

Although more crossmedia than transmedia, this article contains some interesting points for those who include mobile in their multiplatform projects.

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Dolly Bhasin 's curator insight, January 27, 2013 10:43 PM

"There’s a huge underserved population today who are consuming content on their phones and we’re giving them a crappy experience. We’re telling them, “Here’s how the web works for you: You have to pinch and zoom your way through sites that were designed for a much larger monitor, you’re going to get errors and the fonts are going to be really tiny.”

Dolly Bhasin 's curator insight, January 27, 2013 11:04 PM

"Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile.

Matmi's curator insight, January 29, 2013 6:38 AM

A great piece on the importance of having content that is viewable or playable across all devices . Matmi CEO Jeff has been pushing the "content should belong to the user and not to the device " mantra for a while.

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Simon Staffans: 5 Transmedia myths debunked

Simon Staffans: 5 Transmedia myths debunked | Transmedia: Storytelling for the Digital Age | Scoop.it

Simon Staffans: "As with any new trend, a lot of falsehoods are banded about on the nature and potential of cross-media storytelling. So I thought it was about time to debunk some transmedia myths. Ready?"

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Examples of Transmedia and Cross-Platform Storytelling – Books, Blogs, Film, Marketing and Awareness Initiatives

Examples of Transmedia and Cross-Platform Storytelling – Books, Blogs, Film, Marketing and Awareness Initiatives | Transmedia: Storytelling for the Digital Age | Scoop.it

Sparrow Hall: "A list of my favorite transmedia and cross-platform stories (books, movies, blogs and more) that I put together for the BlogWorld 2012 Conference" ...

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CI KTN’s Frank Boyd discusses convergent media [Cross-platform media? Transmedia? Convergent media?]

CI KTN’s Frank Boyd discusses convergent media [Cross-platform media? Transmedia? Convergent media?] | Transmedia: Storytelling for the Digital Age | Scoop.it

Neal Romanek: "Frank Boyd of the Creative Industries Knowledge Transfer Network talks to Screen about the future of convergent media"...

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On Storytelling & The Challenges of Multi-Platform Media, Part 2 #transmedia #crossmedia #media

On Storytelling & The Challenges of Multi-Platform Media, Part 2 #transmedia #crossmedia #media | Transmedia: Storytelling for the Digital Age | Scoop.it

Gunther Sonnenfeld: "In short, storytelling these days requires us to connect dots and to "feed the dots", as it were. It's not always fun, it's never easy, but it's a creative responsibility we must take on, that is, if we want to keep building markets for our ideas, now and into the future."


DRC:  Click here for part one of this article.

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On Storytelling & The Challenges of Multi-Platform Media, Part 1 #transmedia #crossmedia #media

On Storytelling & The Challenges of Multi-Platform Media, Part 1 #transmedia #crossmedia #media | Transmedia: Storytelling for the Digital Age | Scoop.it

Gunther Sonnenfeld: "As a companion piece to a recent post we wrote over on the WWTID blog regarding curation , and as a follow-up to my last piece on proving out models within the creative industry , I wanted to expand on the concept of storytelling"...

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The Truth Behind Transmedia

The Truth Behind Transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it

"Industry analyst Michael Gubbins explores the recent cross-media explosion, and contemplates what the future could—and should—hold for transmedia projects."


Michael Gubbins: "It is hard to visit any film conference or festival that does not feature some sort of transmedia element, yet a coherent core concept rarely emerges"...

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YSA Directing for Meaning Across Media

YSA Directing for Meaning Across Media | Transmedia: Storytelling for the Digital Age | Scoop.it

Actions can also be meaningful in trans/cross-media projects. An example is the film Untraceable. If you watch the first part of the trailer, you’ll see a website and its significance mentioned...

 

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What All Multi-Platform, Cross- or Transmedia Initiatives Need: Data Rigor & Strong Revenue Models

What All Multi-Platform, Cross- or Transmedia Initiatives Need: Data Rigor & Strong Revenue Models | Transmedia: Storytelling for the Digital Age | Scoop.it
What I’m suggesting is that revenue modeling, business planning, product scalability, what have you, are no longer solely in the domain of the media, network or studio stakeholders... It’s our domain as creators.

 

[Gunther Sonnenfeld argues the need for new business models in Transmedia Storytelling.]

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Power To The Pixel: Cross-Media Forum 2011 [Stor.i.fy]

Power To The Pixel: Cross-Media Forum 2011 [Stor.i.fy] | Transmedia: Storytelling for the Digital Age | Scoop.it

Power to the Pixel's fifth annual Cross-Media Forum gatherd some of the leading figures in international cross-media. This is a stor.i.fy round up of proceedings which touched upon all aspects of cross-media creation, financing and distribution.

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Social TV: How Content Producers Can Engage Their Audiences in New Ways

Social TV: How Content Producers Can Engage Their Audiences in New Ways | Transmedia: Storytelling for the Digital Age | Scoop.it
While terms like “cross-media” and “transmedia” have only started to become part of the media lexicon, technology advances are creating new opportunities for content creators and audiences to engage with one another – an experience I call “intermedia.”
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