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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Market Your Business the Marvel Comics Way

Market Your Business the Marvel Comics Way | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Michael Schein:  "The key to coming up with great content is creating a system for producing it, and then sticking to that system every time."

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Creative Entrepreneurship

Creative Entrepreneurship | Transmedia: Storytelling for the Digital Age | Scoop.it
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Isaac:  "Ask any producing student in film school what they want to be and the answer will mostly like be “Creative Producer”. However, there is a new word in town that sounds much cooler: CREATIVE ENTREPRENEUR."

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Henrik Safegaard - Cloneartist's curator insight, May 14, 2:49 AM

A creative producer can find an audience in the digital landscape. If a platform can’t create an audience, the next step is to follow Steven’s advice: “If a digital platform is not working, then maybe a new platform needs to be created.”

Steven is creating a solution by launching a new app that has potential to revolutionize the media industry.

Click to read more.

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How to exploit and develop intellectual property in a multiplatform world

How to exploit and develop intellectual property in a multiplatform world | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

The Guardian:  "Now is a great time to be a content creator, producer and owner. Debbie Mason explains the rewards of a joined-up digital world" ...
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Henrik Safegaard - Cloneartist's curator insight, May 4, 5:03 AM

If our media was still an inward, analogue society of public service networks, Breaking Bad could never have been made, let alone exploited to global success and acclaim. Scandinavian dramas such as The Killing and The Bridge would never have become international hits, or remade across other borders.

Click to read this interesting article.

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Infographic: Creating a transmedia project

Infographic: Creating a transmedia project | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Kidscreen:  "Sean Patrick O'Reilly, CEO and founder of Arcana, a Vancouver-based comic book publisher and animation studio, provides a map on how to best wield the power of transmedia projects."

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Transmedia Beat: Bernie Su’s “Emma Approved” Monetization Secrets

Transmedia Beat: Bernie Su’s “Emma Approved” Monetization Secrets | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Noah J Nelson:  "Whereas Lizzie Bennet managed to make money thanks to YouTube advertising, merchandizing and a degree of product integration it didn’t produce money from every channel the series played out on. This time around, despite having only 80% of the audience of the first series, Emma Approved is pulling in five times the cash. Every platform is being monetized."

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Transmedia by numbers

Transmedia by numbers | Transmedia: Storytelling for the Digital Age | Scoop.it
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TBI Reporter:  "Children’s love of great TV content shows no signs of abating but young audiences are becoming increasingly agnostic when it comes to the screen they use to find it, resulting in the line between app, game, toy and TV show blurring."

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Brad Tollefson's curator insight, December 1, 2013 12:49 PM

Although most of the biggest children’s TV properties of the moment are still the product of a traditional route to market, an increasing number of major brands from the app and web area have established themselves successfully on the TV screen...

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The Great American Film Era Is Back: Here's What's Driving the Boom

The Great American Film Era Is Back: Here's What's Driving the Boom | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Brent Lang:  'New financing models, tighter budgets and older moviegoers are helping films like “Gravity,” “Mud” and “Captain Phillips”'

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Crowdfunding's Secret Enemy Is PayPal

Crowdfunding's Secret Enemy Is PayPal | Transmedia: Storytelling for the Digital Age | Scoop.it
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Patrick Klepek:  "How the ubiquitous online payment system has systematically crippled project after project, until creators go public and criticize the company in exchange for help."

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Andrea Rossi's curator insight, September 30, 2013 1:49 PM

"When you have to launch a program called “Customer First,” you have a problem."

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Why Zach Braff's Film Going to Cannes Shows the Future of Film Financing

Why Zach Braff's Film Going to Cannes Shows the Future of Film Financing | Transmedia: Storytelling for the Digital Age | Scoop.it

Colin Brown:  "Welcome to the indie world’s new arithmetic, a film financing revolution for which Braff has become the inadvertent poster-child through his committed embrace of crowdfunding" ...

The Digital Rocking Chair's insight:

"For some reason crowd donations have come to be characterized as replacement film financing for private equity. In truth, those pledges are really another iteration of soft money, one that comes with the added bonus of indicating future audience demand [with infographic from Slated]" ...

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Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task!

Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task! | Transmedia: Storytelling for the Digital Age | Scoop.it

Nuno Bernardo:  "Don't try and build the Louvre from the outset, says beActive's Bernardo: focus on your Mona Lisa first" ...

The Digital Rocking Chair's insight:

Some great advice ....

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Luca Brigada's curator insight, March 16, 2013 11:25 AM

"[...]"I used the Mona Lisa metaphor to explain this problem when talking to one producer. It’s a fact that a big percentage of visitors of the Louvre go to the museum to see the famous Leonardo Da Vinci painting and only visit the corridors from the main entrance to the Mona Lisa room and back. But the Louvre has many other corridors and exhibition rooms that are not that popular: they are only seen by a small portion of the museum visitors.

My advice to that producer, at the time, was: focus on your Mona Lisa, the core story, characters and elements of your project, and the “corridors” that lead to that core element. Don’t try to set up the full Louvre with its dozens of rooms and corridors, especially if your resources are limited. Down the line, if you succeed with your initial approach, you will be able to add another room or another corridor. [....]"

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Henry Jenkins on 'Spreadable Media': How Web 2.0 went wrong, why 'viral' sucks, and the UGC problem

Henry Jenkins on 'Spreadable Media': How Web 2.0 went wrong, why 'viral' sucks, and the UGC problem | Transmedia: Storytelling for the Digital Age | Scoop.it

"Let's start by making a distinction between participatory culture and Web 2.0. Today's partic­ipatory culture is the result of more than a hundred years of struggle" ...

The Digital Rocking Chair's insight:

Part II of Frank Rose's interview with Henry Jenkins about his upcoming book, Spreadable Media.  Part I of the interview can be found here.

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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | Transmedia: Storytelling for the Digital Age | Scoop.it

Sam Ford:  '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'

The Digital Rocking Chair's insight:

Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.

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Dolly Bhasin 's curator insight, January 22, 2013 7:08 PM

"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."

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How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC]

How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC] | Transmedia: Storytelling for the Digital Age | Scoop.it

Anita Li:  "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."

The Digital Rocking Chair's insight:

Another great infographic.

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Jeni Mawter's curator insight, December 20, 2012 6:38 PM

Awesome infographic to show how the declining film industry is fighting back!

Dolly Bhasin 's curator insight, December 23, 2012 8:23 PM

Gr8 Infographics on how Documentary films are using Technology

Maree Lockie's curator insight, October 8, 2013 4:49 PM

Interesting short infographic illustrating how Hollywood is compensating for declining ticket sales (because of the rise of online piracy) through the use of social media and viral marketing. Gives some nice examples of how movies are using social media to generate interest, demand screenings in their local areas and increase engagement. Our own Air NZ's Hobbit safety video even gets a mention!

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When TV Is Obsolete, TV Shows Will Enter Their Real Golden Era

When TV Is Obsolete, TV Shows Will Enter Their Real Golden Era | Transmedia: Storytelling for the Digital Age | Scoop.it
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Marcus Wohlsen:  "The half-hour sitcom? The hour-long drama? These are conventions that came into existence for reasons that don’t matter anymore."

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Why Angry Birds are slightly miffed... 10 key facts about mobile games in 2014

Why Angry Birds are slightly miffed... 10 key facts about mobile games in 2014 | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Stuart Dredge:  "Angry Birds maker Rovio may have seen its growth stall, but there are plenty of reasons to be excited about mobile gaming" ...

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Why 'Frozen' Became The Biggest Animated Movie Of All Time

Why 'Frozen' Became The Biggest Animated Movie Of All Time | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jeff Gomez:  "The film’s astonishing success has come as a surprise to most, but on closer examination, we can discern at least five standout ingredients to Frozen’s alchemy."

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Vivalist's curator insight, April 6, 3:24 AM

did not see it but hear about it so much about it on a daily basis with my daughter that I pretty much know it all :)

Lisa Durff's curator insight, April 6, 5:41 AM

Nik loves this movie and all the songs in it!

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How Robert Rodriguez is Going to Revolutionize Television By Getting Rid of The Executives

How Robert Rodriguez is Going to Revolutionize Television By Getting Rid of The Executives | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Alison Willmore:  'Robert Rodriguez, who broke into film by making a $7,000 feature, is bringing his efficient indie sensibilities to television with a new network, El Rey, and his first-ever TV drama, "From Dusk Till Dawn: The Series."'

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Netflix: The Red Menace

Netflix: The Red Menace | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Nicole Laporte:  "Just when Hollywood thought it had Netflix figured out, that "red envelope" company flipped the script, creating a playbook for any business that aspires to upend an industry. It's about to do it again."

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How To Get To Transmedia Greenlight (or not)

How To Get To Transmedia Greenlight (or not) | Transmedia: Storytelling for the Digital Age | Scoop.it

Krishna Stott:  "What’s your batting average for getting transmedia commissions to greenlight?"

The Digital Rocking Chair's insight:


You might also like to check out Krishna Stott's previous post: How Do Successful Media Producers Connect With Modern Audiences?

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Randy Finch's Film: It’s the Devices, Stupid!

Randy Finch's Film: It’s the Devices, Stupid! | Transmedia: Storytelling for the Digital Age | Scoop.it
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Randy Finch:  "In the shift from the old paradigm (e.g., movie tickets, TV ads, selling physical copies, etc.) to a new paradigm (e.g., selling the devices that play digital content and the ad space and subscriptions that pay for access online), non-studio motion picture content creators have lost ground."

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Randy Finch's Film: Is the YouTube Economy Screwed?

Randy Finch's Film: Is the YouTube Economy Screwed? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

In an excellent analysis of YouTube's MCN (Multichannel Network) environment, Randy Finch asks  "Is the YouTube economy screwed?"

Note, the image above is from an article, cited in Randy's post, that you might also like to read:  The Current YouTube Economy Is In Peril by Fruzsina Eördögh.

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The Future is Here and it is Grumpy: The Monetization of Memes by Caitlin Burns

The Future is Here and it is Grumpy: The Monetization of Memes by Caitlin Burns | Transmedia: Storytelling for the Digital Age | Scoop.it

Caitlin Burns:  "Microcelebrities and in-jokes have gone global. Rare is the life untouched by memes and even if you don’t know their individual formal titles, you’ve probably encountered Scumbag Steve, Nyan Cat or of course– the current Queen of Internet Memes: Grumpy Cat."

The Digital Rocking Chair's insight:

And, here's another informative article for those interested in internet memes:  The lifespan of a meme: The rise and fall of Grumpy Cat and other Internet celebrities.


Note:  The picture of Grumpy Cat, above, is from this second article.

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Normand Miron's curator insight, April 9, 2013 5:00 AM

Memes market. Can't wait to have my first client asking me to make him a memes campaign #buzzcampaign #viralcampaign #talkofthetowncampaign #don'thavebudgetsocreatesomethinghugewithzerodollarsplease #ahwell

Reilly Russell's curator insight, June 22, 4:59 PM

Bow to your new master.

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Thriving on piracy – a transmedia producer’s best friend?

Thriving on piracy – a transmedia producer’s best friend? | Transmedia: Storytelling for the Digital Age | Scoop.it

Simon Staffans:  'I was quite amazed and fairly impressed by the quotes from Game of Throne’s director David Petrarca at the Perth Writers’ Festival regarding the effects piracy have had on the tv series. Game of Thrones is by far the most pirated show on Earth at the moment, but David shrugs it off, since the show thrives on ”cultural buzz”.'

The Digital Rocking Chair's insight:

And, you should also read Simon's follow up post: Substituting piracy for exchange of favors?

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Cultureel Persbureau's curator insight, March 2, 2013 4:35 AM

De makers van Game of Thrones beschouwen het feit dat de serie tot de meest 'illegaal' gedownloade ter wereld behoort als een gegeven. Waar ze eigenlijk ook veel voordelen in zien.

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Trion and Syfy redefine licensing with Defiance

Trion and Syfy redefine licensing with Defiance | Transmedia: Storytelling for the Digital Age | Scoop.it

Steve Peterson:  "Trion SVP Nick Beliaeff on how this game and TV show developed together."

The Digital Rocking Chair's insight:

An interesting look at the business model behind Defiance.


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China's freemium gaming revolution

China's freemium gaming revolution | Transmedia: Storytelling for the Digital Age | Scoop.it

Juliana Liu:  "The video games industry is increasingly shifting towards China's freemium model to safeguard earnings from the threat of piracy."

The Digital Rocking Chair's insight:

Innovation isn't just about technology, here's a great article about the freemium business model.

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