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Michael Schein: "The key to coming up with great content is creating a system for producing it, and then sticking to that system every time."
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Isaac: "Ask any producing student in film school what they want to be and the answer will mostly like be “Creative Producer”. However, there is a new word in town that sounds much cooler: CREATIVE ENTREPRENEUR."
A creative producer can find an audience in the digital landscape. If a platform can’t create an audience, the next step is to follow Steven’s advice: “If a digital platform is not working, then maybe a new platform needs to be created.”
Steven is creating a solution by launching a new app that has potential to revolutionize the media industry.
Click to read more.
If our media was still an inward, analogue society of public service networks, Breaking Bad could never have been made, let alone exploited to global success and acclaim. Scandinavian dramas such as The Killing and The Bridge would never have become international hits, or remade across other borders.
Click to read this interesting article.
Kidscreen: "Sean Patrick O'Reilly, CEO and founder of Arcana, a Vancouver-based comic book publisher and animation studio, provides a map on how to best wield the power of transmedia projects."
Noah J Nelson: "Whereas Lizzie Bennet managed to make money thanks to YouTube advertising, merchandizing and a degree of product integration it didn’t produce money from every channel the series played out on. This time around, despite having only 80% of the audience of the first series, Emma Approved is pulling in five times the cash. Every platform is being monetized."
TBI Reporter: "Children’s love of great TV content shows no signs of abating but young audiences are becoming increasingly agnostic when it comes to the screen they use to find it, resulting in the line between app, game, toy and TV show blurring."
Although most of the biggest children’s TV properties of the moment are still the product of a traditional route to market, an increasing number of major brands from the app and web area have established themselves successfully on the TV screen...
Brent Lang: 'New financing models, tighter budgets and older moviegoers are helping films like “Gravity,” “Mud” and “Captain Phillips”'
Patrick Klepek: "How the ubiquitous online payment system has systematically crippled project after project, until creators go public and criticize the company in exchange for help."
"When you have to launch a program called “Customer First,” you have a problem."
Colin Brown: "Welcome to the indie world’s new arithmetic, a film financing revolution for which Braff has become the inadvertent poster-child through his committed embrace of crowdfunding" ...
"For some reason crowd donations have come to be characterized as replacement film financing for private equity. In truth, those pledges are really another iteration of soft money, one that comes with the added bonus of indicating future audience demand [with infographic from Slated]" ...
Nuno Bernardo: "Don't try and build the Louvre from the outset, says beActive's Bernardo: focus on your Mona Lisa first" ...
Some great advice ....
"[...]"I used the Mona Lisa metaphor to explain this problem when talking to one producer. It’s a fact that a big percentage of visitors of the Louvre go to the museum to see the famous Leonardo Da Vinci painting and only visit the corridors from the main entrance to the Mona Lisa room and back. But the Louvre has many other corridors and exhibition rooms that are not that popular: they are only seen by a small portion of the museum visitors.
My advice to that producer, at the time, was: focus on your Mona Lisa, the core story, characters and elements of your project, and the “corridors” that lead to that core element. Don’t try to set up the full Louvre with its dozens of rooms and corridors, especially if your resources are limited. Down the line, if you succeed with your initial approach, you will be able to add another room or another corridor. [....]"
"Let's start by making a distinction between participatory culture and Web 2.0. Today's participatory culture is the result of more than a hundred years of struggle" ...
Part II of Frank Rose's interview with Henry Jenkins about his upcoming book, Spreadable Media. Part I of the interview can be found here.
Sam Ford: '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'
Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.
"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."
Anita Li: "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."
Another great infographic.
Awesome infographic to show how the declining film industry is fighting back!
Gr8 Infographics on how Documentary films are using Technology
Interesting short infographic illustrating how Hollywood is compensating for declining ticket sales (because of the rise of online piracy) through the use of social media and viral marketing. Gives some nice examples of how movies are using social media to generate interest, demand screenings in their local areas and increase engagement. Our own Air NZ's Hobbit safety video even gets a mention!
Marcus Wohlsen: "The half-hour sitcom? The hour-long drama? These are conventions that came into existence for reasons that don’t matter anymore."
Stuart Dredge: "Angry Birds maker Rovio may have seen its growth stall, but there are plenty of reasons to be excited about mobile gaming" ...
Jeff Gomez: "The film’s astonishing success has come as a surprise to most, but on closer examination, we can discern at least five standout ingredients to Frozen’s alchemy."
did not see it but hear about it so much about it on a daily basis with my daughter that I pretty much know it all :)
Nik loves this movie and all the songs in it!
Alison Willmore: 'Robert Rodriguez, who broke into film by making a $7,000 feature, is bringing his efficient indie sensibilities to television with a new network, El Rey, and his first-ever TV drama, "From Dusk Till Dawn: The Series."'
Nicole Laporte: "Just when Hollywood thought it had Netflix figured out, that "red envelope" company flipped the script, creating a playbook for any business that aspires to upend an industry. It's about to do it again."
Krishna Stott: "What’s your batting average for getting transmedia commissions to greenlight?"
You might also like to check out Krishna Stott's previous post: How Do Successful Media Producers Connect With Modern Audiences?
Randy Finch: "In the shift from the old paradigm (e.g., movie tickets, TV ads, selling physical copies, etc.) to a new paradigm (e.g., selling the devices that play digital content and the ad space and subscriptions that pay for access online), non-studio motion picture content creators have lost ground."
In an excellent analysis of YouTube's MCN (Multichannel Network) environment, Randy Finch asks "Is the YouTube economy screwed?"
Note, the image above is from an article, cited in Randy's post, that you might also like to read: The Current YouTube Economy Is In Peril by Fruzsina Eördögh.
Caitlin Burns: "Microcelebrities and in-jokes have gone global. Rare is the life untouched by memes and even if you don’t know their individual formal titles, you’ve probably encountered Scumbag Steve, Nyan Cat or of course– the current Queen of Internet Memes: Grumpy Cat™."
And, here's another informative article for those interested in internet memes: The lifespan of a meme: The rise and fall of Grumpy Cat and other Internet celebrities.
Note: The picture of Grumpy Cat, above, is from this second article.
Memes market. Can't wait to have my first client asking me to make him a memes campaign #buzzcampaign #viralcampaign #talkofthetowncampaign #don'thavebudgetsocreatesomethinghugewithzerodollarsplease #ahwell
Bow to your new master.
Simon Staffans: 'I was quite amazed and fairly impressed by the quotes from Game of Throne’s director David Petrarca at the Perth Writers’ Festival regarding the effects piracy have had on the tv series. Game of Thrones is by far the most pirated show on Earth at the moment, but David shrugs it off, since the show thrives on ”cultural buzz”.'
And, you should also read Simon's follow up post: Substituting piracy for exchange of favors?
De makers van Game of Thrones beschouwen het feit dat de serie tot de meest 'illegaal' gedownloade ter wereld behoort als een gegeven. Waar ze eigenlijk ook veel voordelen in zien.
Steve Peterson: "Trion SVP Nick Beliaeff on how this game and TV show developed together."
An interesting look at the business model behind Defiance.
Juliana Liu: "The video games industry is increasingly shifting towards China's freemium model to safeguard earnings from the threat of piracy."
Innovation isn't just about technology, here's a great article about the freemium business model.