Simon Staffans: "And all of this comes down to knowing whom your creating your story for, what their needs and beliefs and habits are, and what you would like for them to do as an outcome of you telling them your story."
Yinglian Xie: "With the market booming so favorable, it is not surprising that online criminals have also found their way into the ecosystem and are creating a thriving underground market for in-game virtualgoods. How do they pull this off? Here are a few attack techniques we’ve observed in the wild."
Indiegogo: "More and more independent filmmakers are turning to crowdfunding as an option to help raise money for feature-length and short films, documentaries, TV show pilots, web series and transmedia and VR projects. To help aspiring filmmakers achieve their dreams, we analyzed over 22,000 film campaigns to find best practices and insights. Here are 8 key film crowdfunding stats you need to know."
Nuno Bernardo: "In the context of a shrinking market populated by increasingly fragmented audiences, transmedia storytelling provides a viable alternative to the conventional TV and Film production business."
Pierre Ziemniak: "What’s the specificity of transmedia projects in this very competitive space? There are only two ways to get a transmedia project out, according to [Rebecca] Smit: find your transmedia project first, and then look for potential partners; or look at the projects that are already there and make them transmedia."
Mathew Ingram: "Snapchat is a brand new and red-hot mobile app aimed at millennials, but it has a surprisingly old-fashioned media model — and that could help it take over as television becomes less appealing to advertisers" ...
Simon Staffans: "[...] I’m quite convinced that a well crafted story, standing on the foundation of a thoroughly thought-out and fleshed-out story world, filled with engaging points, calls to action, smaller arcs within the larger arcs… that such a story can accomplish almost anything you would want it to do, especially targeted in the right way and on the right media platforms to reach a well-researched target audience."
Simon Staffans: "When we have connected and engaged with the audience, how do we turn that engagement into funding; funding that will help us make more of what we’ve already made and give us something to point to when we want to enthuse future partners and financiers about new ideas and new ventures."
Linc Gasking: "The thesis of VR/AR is that, as a new interface, it will take over many parts of existing interfaces, including real life, such as shopping, education and some forms of live entertainment — and, of course, the Internet. But the true magic and innovation is what we’ve only been able to imagine as part of science fiction: traveling back in time, teleporting to a different location and being with people who are no longer with us."
Aubrey Page: "In an era where long-cancelled shows like "Arrested Development" and "Mr. Show" (now living on as "W/ Bob and David") can suddenly be revived for a new season alongside their contemporary counterparts, it's clear the key to television success is as difficult to suss out as ever. [....] Helping to cut through the confusion is a new infographic, breaking down the secret life of some of your favorite shows and sharing some fun facts about your favorite shows, like "Mr. Robot" and "The Unbreakable Kimmy Schmidt," in the process."
Stephen Follows: "Grab a cup of tea – this is a long one. It’s rare for filmmakers to get a candid look at the books of someone else’s film but, thanks to the generosity of Marcus Markou, that’s exactly what you’ll get to read below."
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