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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Hollywood explores the virtues and evils of social media

Hollywood explores the virtues and evils of social media | Transmedia: Storytelling for the Digital Age | Scoop.it
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Josh Rottenberg & Amy Kaufman:  "Since the advent of social networking services such as Facebook, Twitter and Instagram — few of which existed when today's young movie audience was born — the duality of social media has bedeviled academics, artists and everyday people alike, as long-held social norms established in an analog world have rapidly given way to a new age of selfies, likes and status updates."

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Why Marvel Works: A Scholarly Investigation

Why Marvel Works: A Scholarly Investigation | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Eric Alt:  '“Media Genres: Media Marvels” will allow Blumberg--a pop culture historian and comic industry veteran--to dig into how Marvel created a cultural landscape where millions of non-geeks pay to watch a talking raccoon fight a Kree zealot on the Nova Corps home world.'

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ғelιх c ѕeyғarтн's curator insight, October 10, 10:07 AM

The Marvel universe make it painfully clear that #Storytelling is not just big business, but also therefore a skill that should be part of any curriculum, not just business schools.

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The Art Of "Defictionalization": Turning Fake Movie And TV Products Into A Real Business

The Art Of "Defictionalization": Turning Fake Movie And TV Products Into A Real Business | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jake Rossen:  "How Omni Consumer Products used True Blood and Ghostbusters to create a thriving business selling real versions of fake stuff."

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What’s Twitch? Gamers Know, and Amazon Is Spending $1 Billion on It

What’s Twitch? Gamers Know, and Amazon Is Spending $1 Billion on It | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Nick Wingfield:  "Twitch, a hugely popular streaming video service, has helped turn gaming into a spectator event as much as a participatory activity."

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Víctor Farré's curator insight, August 28, 6:40 AM

Ver cómo otros juegan: el nuevo entretenimiento. Jugar para que otros lo vean.  Unos juegan, otros miran la red lo hace posible. Dependientes de la red. Sólo empieza.

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Why JK Rowling Should Open Harry Potter Up To Other Writers

Why JK Rowling Should Open Harry Potter Up To Other Writers | Transmedia: Storytelling for the Digital Age | Scoop.it



The Digital Rocking Chair's insight:


Lauren Davis:  "Earlier this month, Harry Potter creator J.K. Rowling released a short piece of prose that offered a quick look at Harry Potter and his Hogwarts classmates as adults. The response indicated that fans are still hungry for stories of the wizarding world—and perhaps it's time for someone other than Rowling to give it to them."

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From Sherlock to cult movies, audiences get in on interactive act

From Sherlock to cult movies, audiences get in on interactive act | Transmedia: Storytelling for the Digital Age | Scoop.it



The Digital Rocking Chair's insight:


Vanessa Thorpe:  "Theme parks and heritage attractions join the booming new market for immersive theatre"

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Henrik Safegaard - Cloneartist's curator insight, July 13, 11:29 AM

Great idea. I would love to go there -

Mattia Nicoletti's curator insight, July 14, 4:04 AM

In the whole world of entertainment immersive experience (even social tv and second screen may be considered a kind of immersive experience) is getting more and more important. Transmedia is taking place and creativity, good writying (and a good budget) is all you need to leverage storytelling to the next level.

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'Back to the Future' Immersive Film Screening Will Bring Hill Valley to London

'Back to the Future' Immersive Film Screening Will Bring Hill Valley to London | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jessica Plautz:  "Movie lovers will get a chance to experience a cult classic firsthand in London this summer. A local theater and events company will create an immersive movie screening of Back to the Future in July and August."

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The immersed audience: how theatre is taking its cue from video games

The immersed audience: how theatre is taking its cue from video games | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Thomas McMullan:  "A new era of theatre is borrowing conventions from video games, making invigorating performances in which the viewer becomes a player."

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Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours"

Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours" | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Nuno Bernardo:  "As the habits of audiences continue to evolve from traditional to digital platforms like the internet, tablets and smartphones, content producers also need to commit their resources to understanding these platforms and the ways in which audiences can engage with content through them."

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Dr. Pamela Rutledge's curator insight, March 19, 12:07 PM

The logical extension of this is as audiences change, it is critical to set aside your assumptions about who they are and what they want and go find out.  This is why customer/audience persona development from a psychological perspective is so important.

danielle's curator insight, March 26, 5:45 AM

the importance of UCD!

António Maneira's curator insight, April 10, 1:32 PM

Great transmedia projects!

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Why We Binge-Watch Television

Why We Binge-Watch Television | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Kevin Fallon:  "As a society, we’re more distracted than ever. So how is it that streaming hours of complicated TV dramas at a time is becoming our preferred method of watching television?"

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Audience engagement - three approaches

Audience engagement - three approaches | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Simon Staffans:  "There are as many different approaches [to audience engagement] as there are projects, but here are three major lines of approach" ...

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Carmenne K. Thapliyal's curator insight, October 21, 2013 3:20 AM

How to engage audience effectively for one's digital audience

Sharrock's curator insight, October 21, 2013 11:10 AM

Engagement: It's more than attention and focus. 

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The Endangered Author – a species under threat, for good and for bad.

The Endangered Author – a species under threat, for good and for bad. | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Simon Staffans:  "Today, we’re looking at not so much the death of the author as at the possible extinction of the author. And it’s all the fault of the audience!Keynote, X Media Lab 2013, Lausanne, Switzerland.

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Hans Heesterbeek's curator insight, October 1, 2013 12:57 AM

Keynot from x media lab lausanne 2013 

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Learning From Orson: Understanding "Audiences" in Transmedia & Web Series

Learning From Orson: Understanding "Audiences" in Transmedia & Web Series | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Story Horizon:  "For web series, we can often see the effect of the studio audience in the analytics/statistics on the video itself. Oftentimes, viewers will give a video more of a chance when seeing the high view count or thumbs up, modelling the behaviour of the audience that preceded them and not unlike responding to the canned laughter of the now dead “audience” as Orson so morbidly pointed out in the clip" ....

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Andrea Rossi's curator insight, September 14, 2013 3:16 AM

"Audiences, in the real sense of the word, are disappearing" (Orson Welles, 1979)

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Why Sunday Night Television Is So Good

Why Sunday Night Television Is So Good | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jason Lynch:  'The beginning of the week is the best time of the week for heavy, quality drama thanks to economics, viewer psychology, and the "conversation cycle."'

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Five golden principles of audience engagement

Five golden principles of audience engagement | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Simon Staffans:  "So, what I would like is to continuously create content that resonates deeply with the intended target audience" ...

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Simon Staffans: The art of creating memorable experiences

Simon Staffans: The art of creating memorable experiences | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Simon Staffans:  "Will stories end up injecting themselves into our real lives? Two next-gen storytellers share their vision of the future"

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What the Ice Bucket Challenge Can Teach Us About Engagement

What the Ice Bucket Challenge Can Teach Us About Engagement | Transmedia: Storytelling for the Digital Age | Scoop.it


The Digital Rocking Chair's insight:


Emily Alford:  "If you've paid attention to social media at all in the past several weeks, chances are you've seen video of everyone from Bill Gates to Oprah dumping buckets of ice water over their heads all in the name of a good cause."

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Panovus's curator insight, August 26, 8:27 AM

Interesting article - worth a read!

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What Happens When Digital Cities Are Abandoned?

What Happens When Digital Cities Are Abandoned? | Transmedia: Storytelling for the Digital Age | Scoop.it


The Digital Rocking Chair's insight:


Laura E. Hall:  "Exploring the pristine ruins of Second Life and other online spaces"

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In search of the audience

In search of the audience | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


"Anna Jackson takes a look at local [New Zealand] film and transmedia projects taking an innovative approach to hunting the elusive and all-important audience (featuring Loading Docs, What We Do in the Shadows, Everything We Loved and The Generation of Z)."

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Andrea Rossi's curator insight, July 1, 2:42 AM

"Interest in transmedia and related forms of multiplatform production has increased significantly over the last few years, reflecting significant changes across all media forms in funding, production and delivery models" (cit)

Justin Nalepa's curator insight, July 2, 11:08 AM

I saw The Jump recently and thought it was an excellent short doc piece. Looking forward to seeing the rest from Loading Docs as well. 

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How Broadway's Digital Marketers Aim for Buzz Outside the Box

How Broadway's Digital Marketers Aim for Buzz Outside the Box | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Gordon Cox:  "Sometimes a new Broadway musical makes a social media push with Twitter and Facebook and Instagram -- and sometimes it does it with a real-world, hand-delivered bottle of poison" ...

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Why Do People Lose Their Minds Over Television Series Finales?

Why Do People Lose Their Minds Over Television Series Finales? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Joel Keller:  "There are several reasons why writing the finale to a long-running and/or critically-acclaimed series is full of landmines that all but a few writers have managed to avoid setting off."

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How To Recognise A Modern Transmedia Audience

How To Recognise A Modern Transmedia Audience | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Krishna Stott:  "The web changed the way people engage with media. The web is 99% distraction. Mix this with the proliferation of TV content as digital channels exploded and you’re looking at massive change and more choice across the board" ...

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Emma Approved and the Trouble with Transmedia

Emma Approved and the Trouble with Transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it

"Reality rarely exceeds expectations, and when it does, it begets expectations for the future. When I watched The Lizzie Bennet Diaries, I did not know what to expect, I don’t think anyone did—not even the creators" ...

The Digital Rocking Chair's insight:

Some interesting insights from Welcome to the Spinster House ...

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Julienovak's curator insight, November 20, 2013 11:34 PM

Suggestions for transmedia

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The Institute and Some Thoughts on Immersive Interactive Storytelling

The Institute and Some Thoughts on Immersive Interactive Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Michella Rivera-Gravage:  "I have a couple of questions for intricate transmedia projects that unravel over time and and require a deep level of engagement. One, will people spend the time to really understand it?" ...

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Seven Tips on How to Utilize Your Audience from Peter Broderick

Seven Tips on How to Utilize Your Audience from Peter Broderick | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Katie Carman-Lehach:  "The IFP Independent Filmmaker Conference’s “Blitz Wisdom” panels are quick, TED-like talks from filmmakers and folks in the industry discussing their projects and/or offering tips and pointers. [...] Here are Broderick’s seven key ways your audience can be utilized to help your independent project" ...

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