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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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The Ad Industry Has Made Peace With Crowdsourcing

The Ad Industry Has Made Peace With Crowdsourcing | Transmedia: Storytelling for the Digital Age | Scoop.it
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T.L. Stanley:  "Since the mid-2000s, Doritos has been making a high-profile event out of doing just that during the biggest football game of the year, but industry veterans say the business of fan-generated marketing is thriving even in the off season."

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What The Budweiser "Puppy Love" Super Bowl ad Teaches About Video Storytelling

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"The Poynter Institute's Al Tompkins uses a hugely popular 2014 Super Bowl commercial to show how journalists can learn about story structure, character development, story focus and video and audio basics."

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Are These 4 Brands Creating Great Content Or Just Entertaining Advertisements?

Are These 4 Brands Creating Great Content Or Just Entertaining Advertisements? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Benjy Boxer:  "In the same way that early network television studios were distribution channels of content in the 1940s and 1950s, YouTube, Google, Facebook (disclosure: I own shares of Facebook), and Twitter control content distribution today.  Brands are now using these distribution channels to attract enormous audiences to their world-class content."

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A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA

A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA | Transmedia: Storytelling for the Digital Age | Scoop.it

There is no doubt that technologies are changing the face of advertising, the question is how?

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A brief history, and some current context ....

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Dr. Pamela Rutledge's comment, July 4, 2013 8:13 PM
Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation. The power is, as always, in the story. But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute. I love the Toshiba/Intel piece.
Dr. Pamela Rutledge's curator insight, July 4, 2013 8:14 PM

Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation.  The power is, as always, in the story.  But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute.  I love the Toshiba/Intel piece.

Pamela Bartar's curator insight, July 5, 2013 4:24 AM

future advertising: always and everywhere?

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Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest.

Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest. | Transmedia: Storytelling for the Digital Age | Scoop.it

Ntabo0: "Using several media channel to tell their story (across several platforms, complementing each other), they were able to engage and convert people into brand evangelist (active seekers in this case) and exponentially increase the search radius. This campaign is simply brilliant."

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Master Class: How To Make A Great Commercial (Part Two)

Master Class: How To Make A Great Commercial (Part Two) | Transmedia: Storytelling for the Digital Age | Scoop.it

From the editors: "This is Part Two of our first Master Class. The topic is How To Make A Great Commercial, a timely post-Super Bowl examination of the steps required to make a spot that stands out."

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Defiance – A Transmedia opportunity that gives a new lease of life to in-game advertising

Defiance – A Transmedia opportunity that gives a new lease of life to in-game advertising | Transmedia: Storytelling for the Digital Age | Scoop.it

Dan Plant (electricginger): "What is really exciting is that this is a truly transmedia project where the layers of the narrative are built up not only between multiple media channels, but where people can engage in different ways with the plot and actually have an effect on how it evolves."

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As seen on TV: why product placement is bigger than ever

As seen on TV: why product placement is bigger than ever | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Steve Rose:  "TV and advertising have always existed side by side. But now that viewers can easily skip breaks, brands are having to find new ways to make sure customers get their message. Can you resist 'native advertising' and 'digital insertion'?"

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Here's the Wonderful Storytellers Ad by Google That Makes Us Smile

Here's the Wonderful Storytellers Ad by Google That Makes Us Smile | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Alex Billington:  '"We all love stories. We're born for them," says filmmaker Andrew Stanton (of Finding Nemo, Toy Story, Wall-E, John Carter) in this video that celebrates everyone who's ever had an idea, picked up a camera, or searched for a way to bring their story to life.'

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Dr. Pamela Rutledge's curator insight, March 3, 11:20 AM

Google's wonderful Storytellers Ad celebrates more than storytellers.  It celebrates the fact that previously specialized knowledge is available to everyone, liberating not just creativity but the belief that we can all tell our stories and people will listen.  The ad uses the narrative from Andrew Stanton's TEDTalk on storytelling, few people explain the fundamental nature of humans as storytellers better.

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INTERVIEW: The brilliant minds behind Chipotle's haunting scarecrow ad

INTERVIEW: The brilliant minds behind Chipotle's haunting scarecrow ad | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Sergio Hernandez:  "The behind-the-scenes story of those mechanized crows, that Fiona Apple cover, and more" ...

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Juliana Loh's curator insight, September 18, 2013 4:01 AM

So well made...It's great when advertisers take a chance. Thank you for posting this followup

David Collet's curator insight, September 18, 2013 10:15 PM

OK. So this is me getting on the bandwagon - but the goal is admirable and the method is interesting without being offensive.

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When is a kids’ online game actually an ad?

When is a kids’ online game actually an ad? | Transmedia: Storytelling for the Digital Age | Scoop.it

Cecilia Kang:  "Kids spend more time than ever in front of screens beyond the living room television. Advertisers have responded with sophisticated ad campaigns that can start on the TV and then move to apps, social media sites and online games" ...

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Souvantha Bouaaphone's comment, September 7, 2013 1:51 AM
The article pointed out that we gotta do something about advergame before it become worst. However, we should remember that advergame is a tool for advertising so there is also good and bad sides.
Kay'Gee Rox's comment, September 7, 2013 5:32 AM
Thank you for posting this article. "Catch them while they're young" huh! McDonalds does this a lot. I feel it's unethical for kids who can't process these games as what they really are - marketing strategy. I still think advergames directed at kids should be brands/products that will advance their health & well-being. e.g. healthy snacks. Advertisers owe this much to society.
Geveta Cook's comment, September 9, 2013 12:59 AM
It's ok - IHOP is “sensitive to the issue of advertising to children.” True point for consideration though, the ethics debate on ads for children during certain hours was an issue, but the length of exposure is vastly extended through games. Good find Maree thanks for posting :)
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Doritos’ Sh*t Just Got Real: Now You Can Crash The Super Bowl And Work With Michael Bay

Doritos’ Sh*t Just Got Real: Now You Can Crash The Super Bowl And Work With Michael Bay | Transmedia: Storytelling for the Digital Age | Scoop.it

Christine Champagne: "While Michael Bay is famous for directing blockbuster films including Transformers, Armageddon, Pearl Harbor, and Bad Boys, he first made a name for himself back in the late ’80s and early ’90s as a commercial director" ...

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Master Class: How To Make A Great Commercial (Part One)

Master Class: How To Make A Great Commercial (Part One) | Transmedia: Storytelling for the Digital Age | Scoop.it

From the editors: "For the past few years, around this time, all eyes have turned to the ad industry and the ad industry has lowered its collective eyes and said: perhaps we could have done better" ...

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