Welcome to Transmedia: Storytelling for the Digital Age …
Here, you'll not only find articles on the many facets of transmedia storytelling, but also articles exploring the creative and technical achievements of individual platforms. If you would like to know more about my approach to curating this topic, then please follow the title link to Scoop.it's Lord of Curation Series. I really enjoy your support and hope you find the articles I share as interesting and useful as I do.
Thank you Scoop.it for the recognition and acknowledgment, it is very much appreciated. 
"[...] in order for you to achieve success with any transmedia platform, large or small, it is important to concentrate on a tight, engaging core story and from there, the architecture through which the elements of that story are extended." 
A website that presents an ongoing sci-fi series about the town in a format unlike any TV you've ever seen...
[I really like this concept, and Nick De Martino's article provides great background material on the genesis of this project. It's also worth checking out the Mashable article @scoopit http://bit.ly/w27sIs] 
A multi-faceted creative career that's actually sustainable? Transmedia storyteller and brand director Sparrow Hall shows us how transmedia allows artists to tell stories over multiple mediums while monetizing their creativity.
[Interested in transmedia but don't have a lot of time? Then this new web series is for you! In less than 3 minutes Sparrow Hall outlines why transmedia is important to content creators everywhere. And, if you don't yet know what transmedia is, check out part one of the series @scoopit http://bit.ly/ydcyUn] 
Aside the organisers, there were eighteen of us […] you will see that our professional backgrounds and specialities and the different countries we come from make for a good portrait of both Europe and Transmedia, practitioners and institutions...
[This is a great summary of the transmedia session that took place at the International Film Festival Rotterdam (IFFR). The discussion follows three lines of thought: Business, Storytelling and Participation.] 
Gamasutra speaks to Robert Nashak, head of the BBC's new game division, about the Three Rings-developed MMO Dr. Who: Worlds in Time, along with the Three Rings team.
"Unlike other media companies," says Nashak, the BBC's goal is "to move away from a licensing model around our brands and our IP, and really start from ground up thinking holistically and 360 to reach our fans on any platform that they might be on." 
Multiplatform transmedia content and targeted online marketing pulls thousands of fans into Battle Castle universe before tv documentary series broadcasts.
[Wow! Transmedia as a way of expanding viewership beyond the traditional audience for documentary works. Yeah!] 
"When I was a kid, it wasn’t enough to just watch the Star Wars movies; reading the comics and playing with the toys were pretty much essential parts of the whole experience."
[Although not about the Watchman debate, when read in conjunction with the article @scoopit http://bit.ly/yAZu5h, this provides an interesting glimpse at a third perspective ... that of the fan.] Via BirgitSchneidmueller 
It's the show's 500th episode this weekend – so what are the secrets of its success?
[Who doesn't love The Simpsons? This article gives us 10 lessons learnt from the making of a great television show.] 
Simon Staffans shares his "thoughts about how companies can benefit from utilizing transmedia storytelling; not only when it comes to marketing a product or a service, but also when it comes to the company itself."
[Image from Coca Cola Content 2020 Part One] 
At Digital Book World, a session on digital children's publishing tried to answer the questions: How many of the old rules still apply? What are the new rules?
[Whether it's a stand-alone title or part of a transmedia initiative, this article contains some great stats and market insights.] Via Karen B Wehner 
The family-friendly online game Wizard101 is bigger than World of Warcraft and poised to grow even quicker as it spreads to China. But creators KingsIsle are making quite a few changes and installing esoteric systems so the Chinese government will let them play there...
[A really interesting look at localization for the chinese gaming market.] 
"[Connected Documentary] is an emerging field. But for filmmakers hacking on web-based stories, it basically boils down to this: You have to commit to the fact the “thing” you are making is not a linear, unchanging video with a discrete runtime (even if your users will experience it as such). For all intents and purposes, you’re making a web app." |
It's an exciting time for filmmakers and storytellers who are exploring ways to enhance their stories via the web. One of the new genres to emerge is the "web" or "connected" documentary. In essence, these are documentary projects that try to engage... 
"Transmedia is a buzzword to many. For others, it’s a word that promises gateways into new experiences. For yet others, it’s a term that is filled with challenges and possibilities on a storytelling and creative level. It all comes down to one simple question: what do you want transmedia to do for you?" 
"[Transmedia] is not to be confused with traditional cross-platform media franchises, sequels or adaptations, as it’s all about telling one story where all the story parts are linked together and in sync with each other, even though they may be in different places"... 
What can a once-obscure period television drama teach us about effective writing, content marketing, and engagement online? Turns out, just about everything ...
[5 lessons to take away from Downton Abbey's skilful storytelling.] 
The 3D television production studio and 3D TV channel 3net along with its partners Discovery, Sony and IMAX have released a comprehensive manual for stereoscopic 3D pre-production, 3D workflows, 3D post-processing ...
[This also includes a link to the free download of the PDF manual ... very useful!] Via Safegaard Cloneartist 
If nothing else, Sherlock forces us to recognize how much of our 21st century lives are mediated by technology and what that technology says about us...
[An interesting look at the latest interpretation of those classic Sherlock Holmes' mysteries.] 
Panoramic video product and software company GoPano introduced 360 degree video to the masses with their iPhone app and attachable lens.
[This is fun to play with :) ] 
The first question you need to ask yourself is “who the heck is going to contribute to my campaign?!”
"This post outlines the importance of a strategic approach to three main aspects of a crowdfunding campaign: community, incentives, and your personal impression." 
With several Watchmen prequels looming (check out a sneak peak of the first prequel internal panel here) its iconic writer Alan Moore lashes out at DC Comics and the franchising of art, and speculates where the next big ideas will come from.
[I'd say that this is a "must read" article for those of us in the business of transmedia storytelling. #1 lesson learnt - know you're building a transmedia property before you start!] 
As you probably know by now, The Hunger Games, a sci-fi novel by Suzanne Collins, is coming to the big screen. The highly anticipated film is utilizing an ongoing cross media campaign in order to build hype for its March 23 release...
[A detailed look at the transmedia/cross-media marketing campaign for The Hunger Games.] 
A wise woman once said, "If they put as much attention to detail into making a movie as they do into marketing a movie, we wouldn't see so much crap coming out of Hollywood."...
[A detailed look at the artwork strategies behind the top 10 blockbuster films of 2011 - great infographic.] 
Peter Usagi looks at Storify and Diigo as tools for transmedia journalism. And, as added interest, he shares his storified notes from "The Story of a Transmedia Revolution". These are great notes!
["The Story of a Transmedia Revolution" can be found @scoopit http://bit.ly/xojQbz (part one) & @scoopit http://bit.ly/yBOSVl (part two) ] 
"As transmedia storytelling becomes more common it is being rolled out across a variety of industries and in many different applications."
[Citing many transmedia properties as examples, Peter von Stackelberg looks at the use of transmedia in: Entertainment, Marketing & Branding, Education, and Activism. He also looks at its Business Implications.] |
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