Transmedia Storytelling for Business
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WhatsApp Explained: Why Facebook Paid $16 Billion for it - TheWrap

WhatsApp Explained: Why Facebook Paid $16 Billion for it - TheWrap | Transmedia Storytelling for Business | Scoop.it
WhatsApp has more than 450 million users worldwide
Debbie Elicksen 's insight:

Unlimited texts to friends around the world for $1. Makes you wonder why there wasn't a bidding war.

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6 Things Compelling Leaders Do: tell stories, move people to action

6 Things Compelling Leaders Do: tell stories, move people to action | Transmedia Storytelling for Business | Scoop.it
Many leaders can inspire, but strong leaders move people to action. Here's what makes them special.

Via Anne Leong, Karen Dietz
Debbie Elicksen 's insight:

Authors and other content creators/curators can take a leadership role in sharing their stories.

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Karen Dietz's curator insight, February 4, 2014 1:22 PM

Here's what I think is important about this article: if you want to be a wildly influential leader that gets stuff done, here are the 6 things to pay attention to.


Now the question is -- how do you actually do these 6 things? One path is learning to tell effective and compelling stories. Stories that move people to action because of their carefully crafted endings (see our new book Business Storytelling for Dummies for how to do that). Then check out Paul Smith's book Lead With A Story on the variety of stories leaders need to tell 


Building story skills will help you show your strength, connect empathically, inspire with vision, spark taking action, and instill confidence -- everything this article identifies.


Dig into storytelling. Build those skills. Doing so, you will be come a compelling leader.


Thank you to fellow curator Anne Leong for originally finding and sharing this post!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Helena Gonçalves's curator insight, February 6, 2014 5:21 AM

Every once in a while, an amazing leader surfaces, one capable of moving people to action. This is not just a leader who gets people to think. This is a leader who is truly compelling, who can get people to change course and give of themselves.

Luís Cochofel's curator insight, February 6, 2014 9:47 AM

My own reading lead me to this old, though steady,  thought:

Leadership is not exercised, it is granted!...

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Most Amazon bestselling authors aren't making minimum wage

Most Amazon bestselling authors aren't making minimum wage | Transmedia Storytelling for Business | Scoop.it
Yesterday we posted a chart from Hugh Howey's new report on author earnings, showing indie and self-published authors pulling ahead of people published by the "big five" in terms of total unit sales. Now here's another chart from an e-book publishing expert who's calling some of Howey's conclusions into question.
Debbie Elicksen 's insight:

A book is not a lottery ticket. Don't quit your day job.

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Transmedia Storytelling Explained [INFOGRAPHIC] - Brand Stories - New Age Brand Building

Transmedia Storytelling Explained [INFOGRAPHIC] - Brand Stories - New Age Brand Building | Transmedia Storytelling for Business | Scoop.it
Over the past year or so since the launch of this blog, I touched upon Transmedia Storytelling a few times. To rec-cap, transmedia storytelling  is the technique of telling a single story or story experience across multiple platforms and formats using digital technology. It involves creating engaging content that touches people’s lives and invites them [...]
Debbie Elicksen 's insight:

Transmedia extends the life of a story and gives it life beyond and bigger than the original platform.

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Anna Font Massagué's curator insight, April 28, 2015 7:31 AM

He trobat aquest contingut a través del cercador de Scoop.it, en el qual he escrit: ''Brand transmedia'', i automàticament m'ha suggerit ''interesting topics about''. He fet clic a la primera suggerència que m'ha ofert: '''Brand Storytelling: tips on creating engaging content on traditional and social media'', que és una sèrie de continguts curats per l'usuari ''Aruna Nair''. Aleshores, he seleccionat aquest contingut en concret.

 

Aquest article ens parla altre cop de la narrativa transmèdia, però es centra en la importància que té l'univers narratiu i la forma d'involucrar el públic. Per tal d'aconseguir aquest ''engagement'' per part dels usuaris, s'ha de desenvolupar a través de múltiples formats de media. A continuació, ens mostra un esquema en format imàtge per il·lustrar els aspectes més rellevants a l'hora de construir una narrativa transmèdia. En destaca l'audiència, l'experiència que se li vol transmetre, el nivell d'involucració, les pantalles (enteses com les diferents plataformes) i finalment, el conjunt de totes.

 

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Facebook's Paper vs. Flipboard: Comparing Mobile News Curation Apps

Facebook's Paper vs. Flipboard: Comparing Mobile News Curation Apps | Transmedia Storytelling for Business | Scoop.it

Excerpt from article by Mashable:
"How each story is told is as important as the story itself," begins the promo video for Facebook's new much-hyped Paper app.
The app mixes curated news feeds with your Facebook timeline to create a platform that integrates news discovery and sharing into your timeline.

With its tiled layout and gesture-based user interface, it feels very similar to Flipboard's suite of apps. We put both apps side by side to see how the two stack up. Here's how they compare:

Design: Tiles And Gestures

Both use a tiled layout that displays news in a grid. But while Flipboard's design puts content first, Paper puts Facebook first, emphasizing interacting with your Facebook friends and timeline whenever possible.
Both apps rely heavily on gestures for navigation.

News: Curation vs. Aggregation

When it comes to finding and reading news, the two apps take very different approaches. Simply put, Flipboard is an aggregator while Paper is a curator.
Flipboard, with its customized RSS, topic-based feeds and themed magazines, places importance on personalization first, discovery second.
Paper puts discovery first, telling users what stories they should pay attention to, while emphasizing interacting with friends on Facebook.
Users can subscribe to the app's topic-based news sections, create customized "magazines" based around their interests, or use the app like an RSS feed to subscribe to specific sources.

Getting Social

Sharing and social media integration is at the heart of any news discovery app. Unsurprisingly, social media integration with Flipboard is much more subtle, while Paper puts Facebook front and center.
Facebook may be venturing into the news curation business with Paper, and it may be one of the first of many standalone apps from the social media giant, but the company is still very much emphasizing Facebook as the vehicle for news curation and discovery.

Wrapping It Up

Flipboard is great for collecting all the news you want to read from the sources you like. And if you rely on Flipboard as an aggregator, Paper won't be a replacement. Paper is more of a Facebook app than a "news" app, and it's best suited for those looking to share and discover content with friends.

Flipboard is available for web, iOS, Android, Windows Phone 8, BlackBerry, Kindle Fire and Nook. Paper is currently iPhone only..."

Each point is analyzed with more information. Read full and detailed article:
http://mashable.com/2014/02/04/facebooks-paper-vs-flipboard/

 


Via Giuseppe Mauriello
Debbie Elicksen 's insight:

Facebook seems to be testing the waters. Imagine if Paper is really popular, the company will add features.

 

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John Thomas's curator insight, February 5, 2014 4:24 AM

Facebook's Paper vs. Flipboard: Comparing Mobile News Curation Apps

Carlos Polaino Jiménez's curator insight, February 5, 2014 4:51 AM

Otro debate interesante

Scoop Social's curator insight, February 5, 2014 10:20 PM

Facebook's Paper vs. Flipboard

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Qualifying questions lead to better customization of service | Internet Billboards

Qualifying questions lead to better customization of service | Internet Billboards | Transmedia Storytelling for Business | Scoop.it
Before you start any campaign, major project, or start a new business, there are several questions to ask yourself before seeking your first customers.
Debbie Elicksen 's insight:

These tips are every bit as relevant for any creative or marketer. Know your audience before you begin your campaign.

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Generation Like – FRONTLINE

Generation Like – FRONTLINE | Transmedia Storytelling for Business | Scoop.it
FRONTLINE explores how the perennial teen quest for identity and connection has migrated to social media – and how big brands are increasingly co-opting young consumers’ digital (Is social media really free?
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Interactive digital storytelling -- machinima leads the charge

Interactive digital storytelling -- machinima leads the charge | Transmedia Storytelling for Business | Scoop.it
Chantal Harvey teaches us about machinima -- real-time animation -- the new interactive digital storyteller, or in other words, ebooks on steroids.
Debbie Elicksen 's insight:

Check out how to make ebooks on steroids.

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The Sum of a Man (Woman) Cannot Be Made from One Tweet | Internet Billboards

The Sum of a Man (Woman) Cannot Be Made from One Tweet | Internet Billboards | Transmedia Storytelling for Business | Scoop.it
Debbie Elicksen 's insight:

Judge not lest ye be judged in the same way.

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▶ Kid President's Letter To A Person On Their First Day Here - YouTube

It's hard being a person sometimes. Kid President offers up some advice on how to be a person - an awesome person. He's gathering a list of all the things #t...
Debbie Elicksen 's insight:

You're made from love, so spread love.

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Afraid of Technology - YouTube

a british study on why people are afraid of technology
Debbie Elicksen 's insight:

Are you afraid?

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The 15 Things I've Learned about Transmedia Storytelling

The 15 Things I've Learned about Transmedia Storytelling | Transmedia Storytelling for Business | Scoop.it
Ingrid Kopp, the Tribeca Film Institute's Director of Digital Initiatives, recently shared her wisdom garnered over the year's she has spent in the transmedia world in a presentation for the X Media Lab conference in Switzerland.
Debbie Elicksen 's insight:

Transmedia amplifies your voice, regardless of where you live.

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The Future of Video Game Storytelling

The Future of Video Game Storytelling | Transmedia Storytelling for Business | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 13, 2014 12:45 AM


Lucy O'Brien:  "The writers behind The Last of Us, Gone Home, Tomb Raider and The Stanley Parable give us their thoughts on where storytelling in video games is headed next."

Henrik Safegaard - Cloneartist's curator insight, January 13, 2014 3:05 AM

There is an old but still pertinent argument that storytelling in video games is the last great bastion for the medium to conquer. That game developers working in the 'mainstream space' have traditionally struggled to utilise video games as a storytelling medium, struggled to harmonise play and Hollywood-like narratives, and struggled to inject real meaning into their games without rendering the player a frustrated passive participant. 


Click to red full article.

malek's curator insight, January 13, 2014 9:05 AM

The blurring line between movies and games

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Engaging the Reluctant Reader and Reluctant Writer: A teacher's res...

This is a resource for literature and communications instructors. It is part of a presentation Debbie Elicksen and Kim Greyson gave at the Palliser Teachers'...
Debbie Elicksen 's insight:

Anyone who has trouble with getting started on their manuscript may also find some useful tips in here.

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Stepping up for the win [Pitching Transmedia]

Stepping up for the win [Pitching Transmedia] | Transmedia Storytelling for Business | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, February 9, 2014 11:53 PM


Pitching plays an important part in getting creative works off the ground.  Alex Alexander, connected entertainment officer (CEO) and founder of FourTwelve (412) in Australia, shares some tips for crafting a successful pitch with Transmedia NZ's Fiona Milburn.

Dr. Pamela Rutledge's curator insight, February 10, 2014 12:30 PM

Shows the artistry & skill of planning, coordination and development that enables the audience to experience a story across multiple media platforms.  You have to have something solid to make a good pitch.

Peter (PJ) Fulcher-Meredith's curator insight, February 10, 2014 5:47 PM

What a great little model/template for not only pitching but developing a compelling presentation!  I have stored this away for future reference.

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Take Control of Ugly Internet Posts by Not Letting Them Control You | Internet Billboards

Take Control of Ugly Internet Posts by Not Letting Them Control You | Internet Billboards | Transmedia Storytelling for Business | Scoop.it
Being a member of the Internet society means you get to experience similar venom that you see with the likes of many celebrities. Knowing this should give you pause when you see a nasty post online in a Google search that is incongruent with the rest of the posts listed under a person's name. Also know this: none of us are immune.
Debbie Elicksen 's insight:

These ugly Internet posts are not only made by some hater who wants to make your life miserable. We’ve seen examples of unvetted stories go viral, only to be retracted long after the damage is done. 

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Remixing media is a favorite pastime of both genders

Remixing media is a favorite pastime of both genders | Transmedia Storytelling for Business | Scoop.it

Via The Digital Rocking Chair
Debbie Elicksen 's insight:

Interesting points in this piece. The one thing that jumps off the page for me is how the female demographic is sometimes an after-thought and carry minor roles to the male-centric story headliner of fan culture stories. When is the last time you heard of Superwoman, Spiderwoman, Batwoman, X-Women?

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The Digital Rocking Chair's curator insight, February 5, 2014 12:36 AM


Kendra Mack:  "The participatory nature of the Internet has arguably helped broaden the popular definition of a "fan community" from something exclusive to comic and sci-fi fans to being inclusive of many genres and people" ...

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The Jim Henson Company Options Rights to Randi Zuckerberg's Picture Book DOT; Plans New Animated TV Series

The Jim Henson Company Options Rights to Randi Zuckerberg's Picture Book DOT; Plans New Animated TV Series | Transmedia Storytelling for Business | Scoop.it
The Jim Henson Company, a leader in family entertainment for over fifty years, has optioned the rights to author Randi Zuckerberg's debut picture book, Dot.
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D.215 board reviews proposed social media, e-book changes in school policy - nwitimes.com

D.215 board reviews proposed social media, e-book changes in school policy - nwitimes.com | Transmedia Storytelling for Business | Scoop.it
D.215 board reviews proposed social media, e-book changes in school policy nwitimes.com CALUMET CITY | Students of the Thornton Fractional Township District 215 high schools could be required to provide school officials with passwords to their...
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Label-less Grammy | Internet Billboards

Label-less Grammy | Internet Billboards | Transmedia Storytelling for Business | Scoop.it
Debbie Elicksen 's insight:

“Labels can’t give me nothing, but give it to the people.”

 

Macklemore and Ryan Lewis’ story is for those who have been chasing dreams since they were 14.

 

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DM Trolls and Spammers | Internet Billboards

DM Trolls and Spammers | Internet Billboards | Transmedia Storytelling for Business | Scoop.it
Debbie Elicksen 's insight:

Talk or don't talk. Maybe you mean well, but if your only way to start a conversation is “hi,” it isn’t going to happen. Here are some do’s and don’t's for bridging conversations.


- See more at: http://www.internetbillboards.net/2014/01/dm-trolls-and-spammers/#sthash.eCNcZAtR.dpuf ;

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SNL Piers Morgan Cold Open Mocks Chris Christie, Justin Bieber and A-Rod (Video)

SNL Piers Morgan Cold Open Mocks Chris Christie, Justin Bieber and A-Rod (Video) | Transmedia Storytelling for Business | Scoop.it
SNL Cold Open featured 'Piers Morgan Live' interviews with Chris Christie, Alex Rodriguez and Justin Bieber.
Debbie Elicksen 's insight:

At 4:00, Kate McKinnon nails it better than the Biebs.

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Transmedia Story Stream: Don't just read a book--play it!

Transmedia Story Stream: Don't just read a book--play it! | Transmedia Storytelling for Business | Scoop.it

Via The Digital Rocking Chair
Debbie Elicksen 's insight:

Dare to be different.

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The Digital Rocking Chair's curator insight, January 18, 2014 9:51 PM


Karen Snyder:  "Transmedia Story Stream, the Zynga of ebooks, is a revolutionary platform which blends Facebook video game mechanics with ebooks to allow authors to build, distribute and engage fans in multi-media story worlds" ...

Henrik Safegaard - Cloneartist's curator insight, January 19, 2014 11:55 AM

Transmedia Story Stream, the Zynga of ebooks, is a revolutionary platform which blends Facebook video game mechanics with ebooks to allow authors to build, distribute and engage fans in multi-media story worlds. Instead of downloading a static, dead ePub, readers can log onto story worlds that are alive with fans and friendship and earn rewards while reading. Don’t just read a book – play it!

Click to read more.

Brad Tollefson's curator insight, February 10, 2014 9:42 PM

In beta and coming soon...

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Virtual Newsmakers: Gamify Your TV with Zack Dugow - YouTube

Virtual Newsmakers: Gamify Your TV with Zack Dugow What do we love as much as watching our favorite shows on TV? Talking about it. Insticator.com was created...
Debbie Elicksen 's insight:

If you haven't tried watching your favorite sport or television show via second screen social TV, it's an experience that brings your friends right into your living room to watch with you. 

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Apple Alum Reimagines Storytelling On The iPad

Apple Alum Reimagines Storytelling On The iPad | Transmedia Storytelling for Business | Scoop.it
Storehouse could become the way we tell and reach rich visual stories on the iPad.
Debbie Elicksen 's insight:

The tablet is the next big thing.

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