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Interview The Interviewers - The Virtual Newsmakers | media!

Interview The Interviewers - The Virtual Newsmakers | media! | Transmedia Storytelling for Business | Scoop.it
media! News Magazine interviews the interviewers from the Virtual Newsmakers webcast to learn more about today's traditional and digital media world.
Debbie Elicksen 's insight:

Interview with Debbie Elicksen and Cynthia K. Seymour

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Transmedia Storytelling: You Need a Plan, Man | Social Media Today

Transmedia Storytelling: You Need a Plan, Man | Social Media Today | Transmedia Storytelling for Business | Scoop.it
Debbie Elicksen 's insight:

1. Who are you directing your content to?

2. How do you plan to bring them into the conversation?

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T is for Transmedia: Learning through Transmedia Play

T is for Transmedia: Learning through Transmedia Play | Transmedia Storytelling for Business | Scoop.it
In recent years, transmedia has come into the spotlight among those creating and using media and technology for children. We believe that transmedia has the potential to be a valuable tool for expanded learning that addresses some of the challenges facing children growing up in the digital...
Debbie Elicksen 's insight:

What a fantastic gift of a white paper.

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8 Creative Storytelling Methods

8 Creative Storytelling Methods | Transmedia Storytelling for Business | Scoop.it

Via The Digital Rocking Chair, Digital Cinema in Transition
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Henrik Safegaard - Cloneartist's curator insight, July 2, 3:33 AM

Today, storytellers find imaginative ways to share their ideas with interactive and visual elements. On modern mediums like Twitter, Vine, YouTube and other mobile applications, storytellers are crafting tales in ways that would have been unfathomable a decade ago.

Miriam Fischer's curator insight, July 3, 1:35 AM

Modernes Storytelling: Ideen

tiardavis's curator insight, July 4, 12:04 PM

They definitely are unique and non-traditional. Some I liked, some not so much. All intriguing.

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Virtual Newsmakers features Nuno Bernardo and Transmedia 2.0 :: Wire Service Media

Virtual Newsmakers features Nuno Bernardo and Transmedia 2.0 :: Wire Service Media | Transmedia Storytelling for Business | Scoop.it
"(Characters) are the emotional link between your audience and your content. Not only do they introduce your story world, they authenticate the experience by acting and reacting to that world with all the quirks of human nature."
Debbie Elicksen 's insight:

Transmedia is virtual storytelling on steroids. Nuno has written the quintessential step-by-step book on how to use transmedia for your own projects.

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About Heroes of the North

About  Heroes of the North | Transmedia Storytelling for Business | Scoop.it
Aout Heroes of the North, an award-winning transmedia webseries about Canadian Superheroes
Debbie Elicksen 's insight:

The story is told through live action episodes, tech sheets, character diaries, novel, comic books, and more.

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Transmedia and Education: How Transmedia Is Changing the Way We Learn - The Digital Shift

Transmedia and Education: How Transmedia Is Changing the Way We Learn - The Digital Shift | Transmedia Storytelling for Business | Scoop.it
SLJ explores how transmedia storytelling, or telling a story across media platforms, has cracked open possibilities for educators to teach and assess, as well as opportunities for students to learn.
Debbie Elicksen 's insight:

It's an uphill challenge, but every classroom could use transmedia to activate better learning, and maybe keep more kids in schools -- instead of banning networks from the school wifi.

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10 SEO mistakes you don't want to make (single page view) - iMediaConnection.com

10 SEO mistakes you don't want to make (single page view) - iMediaConnection.com | Transmedia Storytelling for Business | Scoop.it

Via Baochi
Debbie Elicksen 's insight:

Relying on a website designer to do SEO for you is like having your banker write your marketing content.

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'Gentleman's Guide,' McDonald have magic touch at Tony Awards

'Gentleman's Guide,' McDonald have magic touch at Tony Awards | Transmedia Storytelling for Business | Scoop.it
Broadway's newest darling is a killer of a musical comedy. "A Gentleman's Guide to Love & Murder," the tuneful tale of a dastardly charmer clearing his path to a fortune, was proclaimed the winner of four Tony Awards, including best musical. "The little engine that could, did," summed up producer Joey Parnes. While "Gentleman" was declared top of the musical class, jumping to the head of the line of Broadway's best Sunday night was Audra McDonald, who made Tonys history by becoming the first performer to win Tonys in all four acting categories. The Divine Ms. D won her sixth award, this time as best actress in a play, and found new ways to impress as Billie Holiday in "Lady Day at the Emerson Bar & Grill." She topped a category that included two-time Tony winner and CMU alum Cherry Jones
Debbie Elicksen 's insight:

In case you missed the 2014 Tony Awards, here is an overview.

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Lego Celebrates Brainy Women With Female Scientist Minifigure Set

Lego Celebrates Brainy Women With Female Scientist Minifigure Set | Transmedia Storytelling for Business | Scoop.it
he series, titled Research Institute, is the Lego Ideas winner for Winter 2014.
Debbie Elicksen 's insight:

Way cool.

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The Future is Now: 5 Things pushing the art and form of storytelling | Sundance Institute

The Future is Now: 5 Things pushing the art and form of storytelling | Sundance Institute | Transmedia Storytelling for Business | Scoop.it
As I reflect on my tenure with Sundance Institute’s New Frontier Story Lab, I’ve been considering some ways innovation is advancing the art of...
Debbie Elicksen 's insight:

Who knew Canada was a major player in this? #transmedia

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After John Oliver's Net Neutrality Rant: 22,000 Comments and Site Overload

After John Oliver's Net Neutrality Rant: 22,000 Comments and Site Overload | Transmedia Storytelling for Business | Scoop.it
Internet commenters vs. the FCC
Debbie Elicksen 's insight:

It's all about the truthiness.

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Stories from a K-6 Class: a Transmedia Project

Stories from a K-6 Class: a Transmedia Project | Transmedia Storytelling for Business | Scoop.it
This episode of Stuff You Pretend to Know is ASR's first transmedia project. It is an audio/video/web-tour of this socioeconomically diverse K-6 class in a public school. It was designed, reported ...
Debbie Elicksen 's insight:

Love this! It's an interactive website created to document the role a K-6 class plays in the community with its transmedia project.

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Fight Back: Waging War on Malware | Internet Billboards

Fight Back: Waging War on Malware | Internet Billboards | Transmedia Storytelling for Business | Scoop.it
Malware is costing us money. Whether you’re a simple independent trader, or a multinational company, malware is a serious and very costly threat. Nobody has got time and money to burn when you’re up against the profit margin
Debbie Elicksen 's insight:

This may be the best resource you'll find this week. Bookmark this and take it to heart. Internet security is serious business -- and it can crash your business.

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5 Reasons Writers Should Consider A Transmedia Project by Dylan Spicer

5 Reasons Writers Should Consider A Transmedia Project by Dylan Spicer | Transmedia Storytelling for Business | Scoop.it
I am still new to the idea of transmedia, but it is a concept that has captured my imagination immensely. Transmedia can be roughly described as telling a story over different formats, mainly using...
Debbie Elicksen 's insight:

A strong story and strong characters are the recipe for a baseline in a successful campaign.

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Transmedia Storytelling & The Rise of The Alternate Reality Game (ARG)

Transmedia Storytelling & The Rise of The Alternate Reality Game (ARG) | Transmedia Storytelling for Business | Scoop.it
Once Upon A Time...I dare any thirty-something to deny at some point in their childhood they didn’t want to be a superhero. Not surprising then that so many people became so enthralled back in 2008
Debbie Elicksen 's insight:

To heck with the 30-something -- those of us who saw the Batman TV series also wanted to be Batman -- or in my case -- Catwoman. :)

 

The Dark Knight is a series we can't get enough of. Sure, the transmedia promotion leading up to it was like an out-of-body experience, but the shows themselves held up their end of the bargain. Especially with Christian Bale's portrayal of Batman, and Heath Ledger's portrayal of the Joker was a role that transcended all roles. If anyone hasn't seen his performance, even if you don't like these types of film, it's one of those can't miss moments.

 

The Dark Knight promotion is the mother of all. It's the candle we all strive to light in our own campaigns.

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World Cup Tourists Take Selfies With Toothy Suarez Ad

World Cup Tourists Take Selfies With Toothy Suarez Ad | Transmedia Storytelling for Business | Scoop.it
An advertisement on Brazil's Copacabana Beach is getting more attention than its creators ever intended. The ad, featuring serial football biter Luis Suarez with the words "all ...
Debbie Elicksen 's insight:

People are so darned creative. 

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Brands Should Be Active on Tumblr | Social Media Today

Brands Should Be Active on Tumblr | Social Media Today | Transmedia Storytelling for Business | Scoop.it
The blogging platform Tumblr gained notoriety for its quirky community and customizable design. It has exploded in popularity in the last few years, becoming a hub (especially among young users) for pop culture, imagery, music, and humor. Many brands resisted joining the platform, thinking it was too trendy.
Debbie Elicksen 's insight:

Yes. Step outside of your comfort zone and learn what people like on this site. Win the younger vote and you win the election.

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▶ The Wes Anderson Mixtape - YouTube

▶ The Wes Anderson Mixtape - YouTube | Transmedia Storytelling for Business | Scoop.it
http://www.facebook.com/eclecticmethod http://www.soundcloud.com/eclecticmethod MP3 AUDIO : https://soundcloud.com/eclecticmethod/wesanderson Great directors...

Via BirgitSchneidmueller
Debbie Elicksen 's insight:

The visual on this is awesome.

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SlideShare Best Practices: How to Turn Written Content Into a Winning Deck - Copyblogger

SlideShare Best Practices: How to Turn Written Content Into a Winning Deck - Copyblogger | Transmedia Storytelling for Business | Scoop.it
Dave Paradi, respected presentation coach and PowerPoint expert, explains how you should approach turning a written piece of content into a SlideShare deck.

Via Baochi
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A Movie Theater Got Its Audience To Use Their Phones So It Could Teach Them A Lesson

A Movie Theater Got Its Audience To Use Their Phones So It Could Teach Them A Lesson | Transmedia Storytelling for Business | Scoop.it
A genius PSA embarrasses its audience into paying attention.
Debbie Elicksen 's insight:

Mobile marketing at its best. 

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Rescooped by Debbie Elicksen from Transmedia Think & Do Tank since 2010
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TRANSMEDIA MIX Press Release // com.de presse - Google Docs

TRANSMEDIA MIX Press Release // com.de presse - Google Docs | Transmedia Storytelling for Business | Scoop.it

Via Transmedia Ready
Debbie Elicksen 's insight:

Now this is kind of a cool press release. #transmedia

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Transmedia Ready's curator insight, July 24, 9:39 AM

We did the transmedia hackathon at the Centre Pompidou, and, and it is not finished it looks like it will have its own life ;-)

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5 Steps to Blast Through Fear and Create Epic - Content Marketing ...

5 Steps to Blast Through Fear and Create Epic - Content Marketing ... | Transmedia Storytelling for Business | Scoop.it
Fear can be a paralyzing influence that hampers the content efforts of successful marketers. Use these 5 steps to blast through fear and create epic content.
Debbie Elicksen 's insight:

Great advice.

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Transmedia storytelling explained [infographic]

Transmedia storytelling explained [infographic] | Transmedia Storytelling for Business | Scoop.it
Transmedia storytelling is the technique of telling a story and delivering content over multiple platforms. In itself, it might sound like any other integrated marketing campaign, but it is actually quite different. The overarching narrative arc is what links all those platforms together, each not...
Debbie Elicksen 's insight:

Audience first. Deliver engagement. Pull media together.

 

Transmedia is NOT linear storytelling. It's making the user experience the story from the inside.

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John Oliver Compares Comcast to a Drug Cartel, Says Net Neutrality Should Be Called 'Preventing Cable Company F-ckery' (Video) - TheWrap

John Oliver Compares Comcast to a Drug Cartel, Says Net Neutrality Should Be Called 'Preventing Cable Company F-ckery' (Video) - TheWrap | Transmedia Storytelling for Business | Scoop.it
Oliver: "They should call it 'Preventing Cable Company F-ckery,' because it might actually compel people to do something"
Debbie Elicksen 's insight:

Net Neutrality -- a phrase coined to bore the public into accepting a new law that takes away Internet freedom? 

 

Fight back and say "f no!" to fcc.gov/comments. 

 

 

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The Best Writers Of Today Are Not Who'd You Expect

The Best Writers Of Today Are Not Who'd You Expect | Transmedia Storytelling for Business | Scoop.it
Writing is about communication. It connects on two levels: the basic and the evocative.
Debbie Elicksen 's insight:

Music has long been a form of expression. For years, we've recognized artists like Bob Dylan to be more than a singer/songwriter. He's a poet. Time has evolved to include some rappers in that poetry category. It's not always about the gang banging culture or T and A slapping the camera in the music videos.

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