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Rescooped by Debbie Elicksen from Transmedia: Storytelling for the Digital Age
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Stepping up for the win [Pitching Transmedia]

Stepping up for the win [Pitching Transmedia] | Transmedia Storytelling for Business | Scoop.it

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The Digital Rocking Chair's curator insight, February 9, 11:53 PM


Pitching plays an important part in getting creative works off the ground.  Alex Alexander, connected entertainment officer (CEO) and founder of FourTwelve (412) in Australia, shares some tips for crafting a successful pitch with Transmedia NZ's Fiona Milburn.

Dr. Pamela Rutledge's curator insight, February 10, 12:30 PM

Shows the artistry & skill of planning, coordination and development that enables the audience to experience a story across multiple media platforms.  You have to have something solid to make a good pitch.

Peter (PJ) Fulcher-Meredith's curator insight, February 10, 5:47 PM

What a great little model/template for not only pitching but developing a compelling presentation!  I have stored this away for future reference.

Rescooped by Debbie Elicksen from Transmedia: Storytelling for the Digital Age
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What Transmedia Creators Can Learn From Social TV

What Transmedia Creators Can Learn From Social TV | Transmedia Storytelling for Business | Scoop.it

Mike Vogel:  "Social TV is already one of the biggest trends of 2013, but if you’re an independent transmedia producer it might be hard to see how this trend benefits your project" ...


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The Digital Rocking Chair's curator insight, February 27, 2013 4:34 AM

Some great tips on utilizing Social TV techniques for smaller transmedia projects.

Nicolas Moulard - Actuonda's curator insight, February 27, 2013 10:46 AM

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Rescooped by Debbie Elicksen from Transmedia: Storytelling for the Digital Age
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Here Are the 5 Things That Make a Good Transmedia Project

Here Are the 5 Things That Make a Good Transmedia Project | Transmedia Storytelling for Business | Scoop.it

"Now that the National Film Board of Canada is not the only big player in the game of transmedia storytelling (outside of the branding world, of course), the Tribeca Film Institute, Mozilla and more are eager to put their money and support behind transmedia storytelling"


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Brad Tollefson's curator insight, April 22, 2013 6:38 PM
The work leverages the strengths of each medium it uses.

If you’re just putting video on the web, that’s not very exciting. The web is there to foster dialog, participation, it’s not television or a movie theater. If you’re going to use a mobile phone as one of your storytelling platforms, why not emphasize the user’s intimacy with the device. Smart phones have become intensely personal items.

In short, transmedia creators and producers would do well not to simply scatter their stories across different media. They have to carefully consider the features and strengths of the platform, and design the expression of that aspect of the narrative to take best advantage of them. 

It’s also important for creators to place within each expression of the story a marker of some sort that will lead the audience to the next medium. This can be done subtly, within the context of the story, but some aspect of the interface will also need to more overtly tell us how to get to the rest of the presentation. Fail to do that well, and you’re audience (or as I prefer to call them, participants) won’t be able to enjoy the complete work...

Debbie Elicksen 's comment, May 1, 2013 10:44 AM
Fantastic point, Brad. The web is there to foster participation. Love it.
José Manuel Corona's curator insight, May 9, 2013 2:27 AM

La voz autorizada!