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Stepping up for the win [Pitching Transmedia]

Stepping up for the win [Pitching Transmedia] | Transmedia Storytelling for Business | Scoop.it

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The Digital Rocking Chair's curator insight, February 9, 2014 11:53 PM


Pitching plays an important part in getting creative works off the ground.  Alex Alexander, connected entertainment officer (CEO) and founder of FourTwelve (412) in Australia, shares some tips for crafting a successful pitch with Transmedia NZ's Fiona Milburn.

Dr. Pamela Rutledge's curator insight, February 10, 2014 12:30 PM

Shows the artistry & skill of planning, coordination and development that enables the audience to experience a story across multiple media platforms.  You have to have something solid to make a good pitch.

Peter (PJ) Fulcher-Meredith's curator insight, February 10, 2014 5:47 PM

What a great little model/template for not only pitching but developing a compelling presentation!  I have stored this away for future reference.

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10 Reasons Why Most Broadcasters Make Mediocre Multiplatform

10 Reasons Why Most Broadcasters Make Mediocre Multiplatform | Transmedia Storytelling for Business | Scoop.it

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The Digital Rocking Chair's curator insight, August 24, 2013 1:08 AM


Gary Hayes:  "TV Broadcasters are fighting dwindling audiences overall (apart from great golden age US drama & singing talent shows of course) and struggling to come up with great multiplatform strategies to help reach and re-connect audiences to TV shows? Why is this?"

Aliette de Villeneuve's curator insight, August 29, 2013 4:00 AM

Why are TV companies often the worst offenders when it comes to producing original and creative multiplatform offerings? Why are most just serving up brochure websites, the occassional ‘send in your video via YouTube’ or ‘tweet in what you think, we really want to know’?

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Legal Issues in Transmedia Projects – Part 2

Legal Issues in Transmedia Projects – Part 2 | Transmedia Storytelling for Business | Scoop.it

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The Digital Rocking Chair's curator insight, August 13, 2013 2:28 AM


David McLaughlin:  "Following on from last week’s post where we discussed some of the issues around using intellectual property and other associated rights in Transmedia projects, this week we’ll be looking at some of the issues that arise in Transmedia projects when it comes to collaborating with others and licensing talent" ...

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Simplifying Transmedia

Simplifying Transmedia | Transmedia Storytelling for Business | Scoop.it

Maya Zuckerman:  'Over the years, I have been immersed in numerous talks and discussions centered on the question of "How can we streamline and simplify the concept of transmedia so that it is easy to understand?"'



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Denyse Drummond-Dunn's curator insight, July 10, 2013 12:21 PM

I love it when someone simplifies complexity - wish I was as gifted!

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Why transmedia?

Why transmedia? | Transmedia Storytelling for Business | Scoop.it

Fiona Milburn:  "Worldwide, transmedia is still an emerging concept. This is especially so here in New Zealand where I’m often asked 'what is transmedia?' followed by, 'so, why transmedia?"


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The Digital Rocking Chair's curator insight, July 3, 2013 6:56 AM

In answer to a common question ....

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The Ideal Transmedia Parallel Production Process

The Ideal Transmedia Parallel Production Process | Transmedia Storytelling for Business | Scoop.it

Gary Hayes:  "Alongside my day job for the past couple of years and various labs and seminars I have been involved in, one thing that keeps coming up is 'why is the process for making multiplatform so complicated" ...


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Molly Large's curator insight, July 5, 2013 2:49 PM

"Writing" occurs in multiple platforms across multiple media styles, and it's all valid. This graphic does a great job of comparing the writing and development process across genres. 

Charlie Dare's curator insight, July 13, 2013 6:36 PM

Useful comparisons and levels of production development ~

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Transmedia Project Pitch Sheet

Robert Pratten:  'Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"'


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Debbie Elicksen 's insight:

Fantastic tool.

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Dr. Pamela Rutledge's comment, May 27, 2013 4:26 AM
LucaVanin - It can have the same connotation of untruth in the west; just depends on context (and who's paying!) In Entertainment, of course, no one worries about superficial truth. Even (especially?) in Reality TV. What matters is the universal truth that stories can deliver. That is the real litmus test of truth.
Dolly Bhasin 's curator insight, June 1, 2013 1:06 AM

Excellent article, a must ready for digital story tellers of the 21st century!

Gav Morris's curator insight, June 18, 2013 3:10 AM

Interesting tool that could be adapted, I guess... 

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Thoughts on the T – How Does Transmedia Affect Acting?

Thoughts on the T – How Does Transmedia Affect Acting? | Transmedia Storytelling for Business | Scoop.it

Christine Weitbrecht:  "No matter whether you’re a director, a producer, an actor or a writer – the following notes should be useful to everyone involved in a transmedia project when thinking about what’s in-store for the actors and, consequently, for the characters they portray."


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The Digital Rocking Chair's curator insight, April 8, 2013 12:51 AM

An excellent post!  Well worth the read by anyone involved in transmedia storytelling.

Jasmin Rez's curator insight, April 16, 2013 2:46 AM

"Great post for anyone involved with transmedia storytelling"

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T is for Transmedia: Learning through Transmedia Play

Erin Reilly:  "Produced by the USC Annenberg Innovation Lab and the Joan Ganz Cooney Center, this paper provides a much-needed guidebook to transmedia in the lives of children age 5-11 and its applications to storytelling, play, and learning."


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Jeni Mawter's curator insight, March 18, 2013 8:16 PM

Transmedia, Learning through Play, for for children aged 5 - 11 years. 

Pamela Bartar's curator insight, March 19, 2013 4:40 AM

must read by USC Annenberg Innovation Lab

Debbie Elicksen 's comment, March 19, 2013 9:28 AM
Thanks. ;)
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What Transmedia Creators Can Learn From Social TV

What Transmedia Creators Can Learn From Social TV | Transmedia Storytelling for Business | Scoop.it

Mike Vogel:  "Social TV is already one of the biggest trends of 2013, but if you’re an independent transmedia producer it might be hard to see how this trend benefits your project" ...


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The Digital Rocking Chair's curator insight, February 27, 2013 4:34 AM

Some great tips on utilizing Social TV techniques for smaller transmedia projects.

Nicolas Moulard - Actuonda's curator insight, February 27, 2013 10:46 AM

add your insight...

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Transmedia Story Stream: Don't just read a book--play it!

Transmedia Story Stream: Don't just read a book--play it! | Transmedia Storytelling for Business | Scoop.it

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Debbie Elicksen 's insight:

Dare to be different.

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The Digital Rocking Chair's curator insight, January 18, 2014 9:51 PM


Karen Snyder:  "Transmedia Story Stream, the Zynga of ebooks, is a revolutionary platform which blends Facebook video game mechanics with ebooks to allow authors to build, distribute and engage fans in multi-media story worlds" ...

Henrik Safegaard - Cloneartist's curator insight, January 19, 2014 11:55 AM

Transmedia Story Stream, the Zynga of ebooks, is a revolutionary platform which blends Facebook video game mechanics with ebooks to allow authors to build, distribute and engage fans in multi-media story worlds. Instead of downloading a static, dead ePub, readers can log onto story worlds that are alive with fans and friendship and earn rewards while reading. Don’t just read a book – play it!

Click to read more.

Brad Tollefson's curator insight, February 10, 2014 9:42 PM

In beta and coming soon...

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Bombshell: A Transmedia Journey into the Heart of a Pinup

Bombshell: A Transmedia Journey into the Heart of a Pinup | Transmedia Storytelling for Business | Scoop.it

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Hans Heesterbeek's curator insight, August 14, 2013 1:13 AM

Even this message is part of the Transmedia experience. 

Bad Spoon's curator insight, August 14, 2013 3:22 AM

Un excellent article de Stephanie Spiro relatant la création d'une opération de storytelling transmédia

Charlie Dare's curator insight, August 14, 2013 6:49 PM

She is using various social media sites to provide an interactive, immersive and ever-changing environment for her audience~

 

And, here's a direct link to the kickstarter campaign - Bombshell: the life and death of a pinup.

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Transmedia – When and Why?

Transmedia – When and Why? | Transmedia Storytelling for Business | Scoop.it

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Alexis Niki's curator insight, July 24, 2013 8:32 AM

Favorite insight from author Simon Staffans: "There’s no contest here, at least not for me. Story is everything when it comes to transmedia. Is it a compelling and immersive story that has the weight and the bones to stretch to different platforms? Does it have a story world already in place, or is it easily conceivable how such a world could be designed and developed? Are the protagonists and antagonists (and side characters) suitable for a deeper mythology? Is it possible to sense the existence of a narrative superstructure somewhere along the road? If a project’s Story supports transmedia, you’re halfway there. If it doesn’t, don’t bother."

Marco Bertolini's curator insight, July 24, 2013 9:28 AM

Même si le concept de tranmédia est loin d'être neuf, son utilisation ne va pas de soi.  Quand et pourquoi l'utiliser ?  Quelques réflexions d'un spécialiste.

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Acting and Transmedia (Part 2)

Acting and Transmedia (Part 2) | Transmedia Storytelling for Business | Scoop.it

Belen Santa-Olalla:  "This is the second blog post looking at acting and transmedia. It identifies several key relationships the actor has with the story and particular skills she is advised to develop."


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The Digital Rocking Chair's curator insight, July 5, 2013 6:59 PM

The "transmedia actor" ... an interesting concept.

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Resurrecting Multimedia from the mire of Transmedia

Resurrecting Multimedia from the mire of Transmedia | Transmedia Storytelling for Business | Scoop.it

Mike Jones:  "Words come and go, in and out of fashion. And when the topics of discussion are screen-production, screen-media, technology and narrative, words can fall out of fashion very quickly."


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The Digital Rocking Chair's curator insight, July 1, 2013 1:44 AM

Mike Jones, "Transmedia projects are just peanut butter" ... need I say more?

XYEYE's curator insight, July 1, 2013 10:45 AM
...and hear we go again, something I said a while ago: why are we calling it so many buzzwords when in realities it multimedia, at least that's where is started and in that it defines it more completely on so many levels!
John Fellows's curator insight, July 2, 2013 9:25 PM

multi-new-trans media madness
Create and express... 

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Creating blockbuster worlds: an interview with Jeff Gomez [#transmedia]

Creating blockbuster worlds:  an interview with Jeff Gomez [#transmedia] | Transmedia Storytelling for Business | Scoop.it

With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience?

US based transmedia luminary Jeff Gomez, who has worked on 'blockbuster universes' such as Pirates of the Caribbean, Halo and Avatar, shares some of his expertise with Fiona Milburn.


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XYEYE's curator insight, June 6, 2013 12:18 PM

#XYEYE #transmedia #JeffGomez

Alex Alexander's curator insight, June 26, 2013 12:21 AM

"Interesting take on sub categories of Transmedia. Popularised by Jenkins Transmedia 202: further Reflections,  paper; Transmedia Activism and Transmedia Branding are now becoming organic extensions of Transmedia Storytelling. Looking forward to seeing Jeff in NZ"

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How an Everyday Life Event can Become a Transmedia Event

How an Everyday Life Event can Become a Transmedia Event | Transmedia Storytelling for Business | Scoop.it

Mattia Nicoletti:  "Some days ago a friend of mine, owner of music bar close to my house, decided to plan a Funky Night with a Dj in 15 days.  From that idea I started thinking what I would have done to transform it into a transmedia experience."


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The Digital Rocking Chair's curator insight, April 30, 2013 12:58 AM

Transmedia marketing or party planning with social media?  Either way, this is a useful article :)

Luca Brigada's comment, May 1, 2013 3:29 AM
Yes very useful and interesting about transmedia events
Debbie Elicksen 's comment, May 1, 2013 10:41 AM
We are using it and we don't even know it. :)
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What Transmedia Storytellers and Drug Dealers Have in Common: A "Bravest Warriors" Case Study

What Transmedia Storytellers and Drug Dealers Have in Common: A "Bravest Warriors" Case Study | Transmedia Storytelling for Business | Scoop.it

Macaulay New Media Lab:  "The more I engage with this fledgling series, the more I find out about the qualities of a good transmedia story.  It isn’t enough to merely adapt a story for screen and print, there needs to be a compelling reason for it to bridge multiple mediums" ...


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Debbie Elicksen 's insight:

Comparing storytellers to drug dealers is certainly an attention grabber.

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The Digital Rocking Chair's curator insight, April 5, 2013 7:51 AM

An interesting, but to-the-point, analogy ....

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Digital Publishing for Filmmakers: The Karada and The Silent History [#Transmedia]

Digital Publishing for Filmmakers: The Karada and The Silent History [#Transmedia] | Transmedia Storytelling for Business | Scoop.it

Randy Astle:  "Transmedia by definition requires producers to work in more than one medium; the fun, most of the time, is in devising ways to carry a narrative (or narrative world) across different platforms" ...


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Debbie Elicksen 's insight:

The future is now

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The Digital Rocking Chair's curator insight, March 5, 2013 1:39 AM

Randy Astle takes a look at two literary projects whose digital publishing strategies "can be extrapolated to film and transmedia projects for producers who aren’t interested in writing the next great American novel".

Henrik Safegaard - Cloneartist's curator insight, March 5, 2013 2:16 AM

Interesting - Click the headline for the full story.

Joakim Baage's curator insight, March 5, 2013 10:55 AM

The book business need this kind of thinking

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Transmedia isn’t Just for Sci-Fi & Fantasy

Transmedia isn’t Just for Sci-Fi & Fantasy | Transmedia Storytelling for Business | Scoop.it

Neela Sakaria:  "In many ways, the talk around cross-platform or “transmedia” storytelling has been about giving audiences more: more information about characters, more exclusive content, more uncut scenes, and so on—ultimately, more ways to go deeper and deeper into a story-world."


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Debbie Elicksen 's insight:

It is not just for multi-media projects. Especially in business, audiences are no longer one-dimensional.

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The Digital Rocking Chair's curator insight, February 22, 2013 11:25 PM

A look at Latitude's 4 I's of Storytelling.  It's not just about going deeper into a storyworld, it's also about bringing the world of the story out.


Maria Claudia Londoño D's curator insight, February 23, 2013 2:08 PM

" Together we can empower endless creativity"...