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Rescooped by Debbie Elicksen from Transmedia: Storytelling for the Digital Age
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E-Books Could Be The Future Of Social Media

E-Books Could Be The Future Of Social Media | Transmedia Storytelling for Business | Scoop.it

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Dorothea Martin's curator insight, September 3, 2013 3:10 AM

Readmill, the social reading experience and book marketing on a whole new level:

“We thought that there was a huge potential in taking what Goodreads had done on social on the web for books, but doing that for a mobile integrated reading experience,” says Berggren. “So instead of having to read your book and then think, ‘Okay, now I have to go to Goodreads, find it there, add it to my profile, and write my review,’ we just wanted to let you share and review from inside of the book.”

“Authors and publishers get access to a dashboard where they can see the engagement matrix of a specific book and see how many people that start reading the book actually finish it, how long it takes, if they recommended it to friends, and how much they shared throughout that experience,” explains Berggren.

According to Berggren, modern publishers miss a lot of marketing opportunities for their authors because they don’t know where or when to target their marketing efforts. "

 

Carol Koechlin's curator insight, September 3, 2013 8:37 AM

Books of all kinds are often best when shared and enriched by discussions with others. Social media will make that experience available to everyone. There is great potential here for improved literacy on a global scale.

gillkelley's curator insight, September 4, 2013 6:43 AM

An interesting perspective on the future of social media marketing.

Rescooped by Debbie Elicksen from Transmedia: Storytelling for the Digital Age
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5 Tips to Design the Best YouTube Channel Page

5 Tips to Design the Best YouTube Channel Page | Transmedia Storytelling for Business | Scoop.it

Bob Al-Greene:  "There's a science to setting up the perfect YouTube channel page. Get the lowdown on crucial elements."


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Dolly Bhasin 's curator insight, May 29, 2013 10:09 AM

Youtube has become the common man's channel for story telling!

Brad Tollefson's curator insight, June 18, 2013 8:08 PM

Here you go...