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Rescooped by Debbie Elicksen from Transmedia: Storytelling for the Digital Age
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Remixing media is a favorite pastime of both genders

Remixing media is a favorite pastime of both genders | Transmedia Storytelling for Business | Scoop.it

Via The Digital Rocking Chair
Debbie Elicksen 's insight:

Interesting points in this piece. The one thing that jumps off the page for me is how the female demographic is sometimes an after-thought and carry minor roles to the male-centric story headliner of fan culture stories. When is the last time you heard of Superwoman, Spiderwoman, Batwoman, X-Women?

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The Digital Rocking Chair's curator insight, February 5, 2014 12:36 AM


Kendra Mack:  "The participatory nature of the Internet has arguably helped broaden the popular definition of a "fan community" from something exclusive to comic and sci-fi fans to being inclusive of many genres and people" ...

Rescooped by Debbie Elicksen from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Transmedia Storytelling for Business | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


Via The Digital Rocking Chair
Debbie Elicksen 's insight:

The best overview I've seen so far on transmedia.

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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.