Interesting points in this piece. The one thing that jumps off the page for me is how the female demographic is sometimes an after-thought and carry minor roles to the male-centric story headliner of fan culture stories. When is the last time you heard of Superwoman, Spiderwoman, Batwoman, X-Women?
Gianluca Fiorelli: "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"
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