Transmedia + Storytelling + Digital Marketing + Crossmedia
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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Is 'Transmedia' in TV finally growing up?

Is 'Transmedia' in TV finally growing up? | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ I’m currently working on a few interesting projects for TV broadcast clients which have perked my interest again in the murky world of 'transmedia story-telling'. At Red Bee, one side of the Creati...”
Via Simon Staffans, Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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The 9 Things Every Interactive Media Producer Should Think About Before Creating

The 9 Things Every Interactive Media Producer Should Think About Before Creating | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ The documentary filmmakers and media producers who are venturing out into the world of transmedia or interactive storytelling have advanced storytelling, but have spent much time, elbow grease, and sweat on their projects.”
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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Storytelling in 2013

Storytelling in 2013 | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ I wake up every morning upset about one core thing, and that is this:It’s 2013 and 99 percent of people are marketing their products like it’s 2004.That’s it. That is honestly the”
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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5 Things You Should Know About The Curious New Marketing Campaign For "The Hunger Games: Catching Fire"

5 Things You Should Know About The Curious New Marketing Campaign For "The Hunger Games: Catching Fire" | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ Capitol Couture is using high fashion to boost the Hunger Games brand.”
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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Why Smart TVs Are More Entertaining [Future Of Home Living]

Why Smart TVs Are More Entertaining [Future Of Home Living] | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ PSFK chats with Mark Viken of Sharp Electronics about what he believes will be the defining trends in the home of the future.”
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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How Ubisoft Plans to Take 'Splinter Cell' Beyond Video Games

How Ubisoft Plans to Take 'Splinter Cell' Beyond Video Games | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ How Ubisoft Plans to Take 'Splinter Cell' Beyond Video Games - TheWrap”
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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From Oblivion to Elysium, how films are embracing the language of videogames

From Oblivion to Elysium, how films are embracing the language of videogames | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ David Valjalo says summer 2013 finally proves games and cinema can meet in the multiplex.”
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: Storytelling for the Digital Age
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The story's telling begins in the App-Store

The story's telling begins in the App-Store | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it

Via The Digital Rocking Chair
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Rescooped by Juan José Gaviria Arias from Transmedia Storytelling & Immersion Experiences
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Hyped "Google Glass Competitor" Telepathy Barely Exists

Hyped "Google Glass Competitor" Telepathy Barely Exists | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ The VC that gave Telepathy $5 million tells Fast Company why he and plenty of media believe in an awkward design that doesn't work yet. It's not the...”
Via Jonathan Belisle
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Rescooped by Juan José Gaviria Arias from Transmedia Storytelling & Immersion Experiences
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The End of the Expert: Why No One in Marketing Knows What They're Doing

The End of the Expert: Why No One in Marketing Knows What They're Doing | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ Richard Branson's Virgin is one company that's succeeding in the new era of marketing. (Photo credit: Wikipedia) It’s a stark verdict from a prominent source.”
Via Jonathan Belisle
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Rescooped by Juan José Gaviria Arias from Transmedia Think & Do Tank (since 2010)
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NYFF50: Convergence

NYFF50: Convergence | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ The New York Film Festival, New Directors/New Films, Film Comment magazine, year-round programs at the Walter Reade and more!”
Via Transmedia Ready
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Rescooped by Juan José Gaviria Arias from Tracking Transmedia
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Transmedia LA Launches Transmedia U

Transmedia LA Launches Transmedia U | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ For the last three years, since I have been involved with Transmedia Los Angeles, I have been personally invested in learning more about how to create and produce new forms of storytelling.”
Via Digital Cinema in Transition, siobhan-o-flynn
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Rescooped by Juan José Gaviria Arias from Tracking Transmedia
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Disney Brainstorming Method: Dreamer, Realist, and Spoiler - DesignTAXI.com

Disney Brainstorming Method: Dreamer, Realist, and Spoiler - DesignTAXI.com | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ Disney Brainstorming Method: Dreamer, Realist, and Spoiler - DesignTAXI.com”
Via siobhan-o-flynn
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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How Second Screen Behavior Is Impacting The Entertainment Industry [Future Of Entertainment]

How Second Screen Behavior Is Impacting The Entertainment Industry [Future Of Entertainment] | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ In the third week of our ten week series with IQ by Intel, we assess how multi-device consumption is changing the way content is created.”
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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What Makes For An Exceptional Brand Storyteller?

What Makes For An Exceptional Brand Storyteller? | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
My first ever post on this site explored the topic of storytelling. Specifically, what makes for a great story? I chose Andrew Stanton’s brilliant TED Talk to explain. Recently, I’ve been thinking about the question: what makes for an exceptional brand storyteller? Here’s what I came up with so far…
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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10 Reasons Why Most Broadcasters Make Mediocre Multiplatform

10 Reasons Why Most Broadcasters Make Mediocre Multiplatform | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
Why are TV companies often the worst offenders when it comes to producing original and creative multiplatform offerings? Why are most just serving up brochure websites, the occassional ‘send in your video via YouTube’ or ‘tweet in what you think, we really want to know’? Where are all the great integrated-with-show online, game and mobile offerings, all the innovative 2nd/3rd screen stuff and really resonant social audience contribution? TV Broadcasters are fighting dwindling audiences overall (apart from great golden age US drama & singing talent shows of course) and struggling to come up with great multiplatform strategies to help reach and re-connect audiences to TV shows? Why is this?
Via Christophe Peckeu
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efabric's comment, September 18, 2013 3:12 AM
On a voulu faire de notre mieux, et on a fait comme d'habitude...
Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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Kevin Spacey urges TV channels to give control to viewers

“ Double Oscar-winner Kevin Spacey has challenged TV channels to give "control" to their audiences or risk losing them at his address at the James MacTaggart M...”
Via Simon Staffans, Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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The Evolution of Storytelling part 1 of 4

“ Robert Pratten, CEO of Transmedia Storyteller Ltd presents to the school of Advanced TV & Film at Sheridan College, Canada.”
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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How Ubisoft Plans to Take 'Splinter Cell' Beyond Video Games

How Ubisoft Plans to Take 'Splinter Cell' Beyond Video Games | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ How Ubisoft Plans to Take 'Splinter Cell' Beyond Video Games - TheWrap”
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from DIY Music & electronics
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MATRIXSYNTH: Modular Synthesizer for iPad and iPhone Now Available

MATRIXSYNTH: Modular Synthesizer for iPad and iPhone Now Available | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it

Via efabric
Juan José Gaviria Arias's insight:
Perfect!
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Rescooped by Juan José Gaviria Arias from Transmedia Storytelling & Immersion Experiences
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Object Narratives

Object Narratives | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it

Via Jonathan Belisle
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Rescooped by Juan José Gaviria Arias from Transmedia Storytelling & Immersion Experiences
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Better User Experience With Storytelling - Part One | Smashing UX Design

Better User Experience With Storytelling - Part One | Smashing UX Design | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires.”
Via Jonathan Belisle
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Rescooped by Juan José Gaviria Arias from Transmedia Storytelling & Immersion Experiences
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SmartThings

SmartThings | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it

Via Jonathan Belisle
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Rescooped by Juan José Gaviria Arias from Transmedia: Storytelling for the Digital Age
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Learning From Orson: Understanding "Audiences" in Transmedia & Web Series

Learning From Orson: Understanding "Audiences" in Transmedia & Web Series | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it

Via The Digital Rocking Chair
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Rescooped by Juan José Gaviria Arias from Tracking Transmedia
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Ever Wanted to Live Inside a David Cronenberg Film? Now You Can With His New Project at TIFF

Ever Wanted to Live Inside a David Cronenberg Film? Now You Can With His New Project at TIFF | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ David Cronenberg's films are dark, twisted, and absolutely riveting, but would you want to live inside one?”
Via siobhan-o-flynn
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