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Rescooped by Juan José Gaviria Arias from #transmediascoop
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Like4real - a transmedia storyworld at burning man

Like4real - a transmedia storyworld at burning man | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ Burning Man has been part of my yearly existence for 12 years now. As the event grew through the time I have first experienced it from a respectable 21,000 citizen of black rock city to a staggering 68,000 many things have changed and evolved.”
Via Simon Staffans
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5 Big Ideas to Keep Control of Indie Transmedia Projects

“ 5 Ideas: Be Excited, Selective Control, Communicate Your Vision, Be Practical, Your Creative Focus. This deck supported Ian Ginn's presentation during Colomb”
Via Simon Staffans
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Transmedia: The Birth of a New Art Form « nofilmschool

Transmedia: The Birth of a New Art Form « nofilmschool | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it

Via Simon Staffans
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Transmedia: The Birth of a New Art Form « nofilmschool

Transmedia: The Birth of a New Art Form « nofilmschool | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it

Via Simon Staffans
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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Machinima: How brands are making films within games - Marketing

Machinima: How brands are making films within games - Marketing | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
Machinima: How brands are making films within games Marketing Creating movies from within computer games may sound like something best left to teenage boys, but the art of machinima, making animated films from within the real-time 3-D 'engine' of a...
Via Richard Kastelein , Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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The Rise of Social TV: How Social Media Is Amplifying TV Advertising

The Rise of Social TV: How Social Media Is Amplifying TV Advertising | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ With more than $350 billion spent annually on TV advertising, there's an opportunity for social TV to become a huge business in its own right. ;”
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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Les 7 principes du DADA Storytelling.

“ A l'heure tout est storytelling le DADA Storytelling est une bouffée d'oxygène il est un principe de faire table rase de toutes les conventions et contraintes”
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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Is 'Transmedia' in TV finally growing up?

Is 'Transmedia' in TV finally growing up? | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ I’m currently working on a few interesting projects for TV broadcast clients which have perked my interest again in the murky world of 'transmedia story-telling'. At Red Bee, one side of the Creati...”
Via Simon Staffans, Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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The 9 Things Every Interactive Media Producer Should Think About Before Creating

The 9 Things Every Interactive Media Producer Should Think About Before Creating | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ The documentary filmmakers and media producers who are venturing out into the world of transmedia or interactive storytelling have advanced storytelling, but have spent much time, elbow grease, and sweat on their projects.”
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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Storytelling in 2013

Storytelling in 2013 | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ I wake up every morning upset about one core thing, and that is this:It’s 2013 and 99 percent of people are marketing their products like it’s 2004.That’s it. That is honestly the”
Via Christophe Peckeu
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5 Things You Should Know About The Curious New Marketing Campaign For "The Hunger Games: Catching Fire"

5 Things You Should Know About The Curious New Marketing Campaign For "The Hunger Games: Catching Fire" | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ Capitol Couture is using high fashion to boost the Hunger Games brand.”
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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Why Smart TVs Are More Entertaining [Future Of Home Living]

Why Smart TVs Are More Entertaining [Future Of Home Living] | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ PSFK chats with Mark Viken of Sharp Electronics about what he believes will be the defining trends in the home of the future.”
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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How Ubisoft Plans to Take 'Splinter Cell' Beyond Video Games

How Ubisoft Plans to Take 'Splinter Cell' Beyond Video Games | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ How Ubisoft Plans to Take 'Splinter Cell' Beyond Video Games - TheWrap”
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from #transmediascoop
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Transmedia Storytelling and the Fan Transformed

Transmedia Storytelling and the Fan Transformed | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ There are many products of media convergence (the way that the Internet and advancing technology is sucking content away from traditional devices like televisions and radio, and pushing it onto the...”
Via Simon Staffans
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Rescooped by Juan José Gaviria Arias from New Music Industry
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Pepsi: iTunes Radio can become 'critical piece' in engaging music fans

Pepsi: iTunes Radio can become 'critical piece' in engaging music fans | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“Beverage company's chief marketing officer of global consumer engagement talks”
Via Bruno Crolot
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Rescooped by Juan José Gaviria Arias from New Music Industry
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How technology is disrupting the entertainment industry

How technology is disrupting the entertainment industry | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“We're less than two weeks away from the first ever TNW Conference USA, taking place in the Big Apple from October 1 - 2.We have a ton of top speakers lined up for the two-day event, ...”
Via Bruno Crolot
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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From Oblivion to Elysium, how films are embracing the language of videogames

From Oblivion to Elysium, how films are embracing the language of videogames | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ David Valjalo says summer 2013 finally proves games and cinema can meet in the multiplex.”
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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Creating blockbuster worlds

Creating blockbuster worlds | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience? US based transmedia luminary Jeff Gomez, who has worked on 'blockbuster universes' such as Pirates of the Caribbean, Halo and Avatar, shares some of his expertise with Fiona Milburn.
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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Amazon launches Storyteller to turn scripts into storyboards -- automagically

Amazon launches Storyteller to turn scripts into storyboards -- automagically | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ This could be useful for a lot of people in situations far beyond movies and scripts.”
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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3 Brand Storytelling Platforms You May Have Missed

3 Brand Storytelling Platforms You May Have Missed | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
If you’re using content marketing to grow your business, one concept should be crystal clear by now: storytelling is essential to effective content marketing. Without the ability to tell an engaging story, your marketing efforts are likely to fall flat. If you’re not a natural born storyteller, what options are available to you? While hiring an in-house writer or outsourcing your content creation needs are viable options, there are also storytelling software solutions at your disposal.
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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How Second Screen Behavior Is Impacting The Entertainment Industry [Future Of Entertainment]

How Second Screen Behavior Is Impacting The Entertainment Industry [Future Of Entertainment] | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ In the third week of our ten week series with IQ by Intel, we assess how multi-device consumption is changing the way content is created.”
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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What Makes For An Exceptional Brand Storyteller?

What Makes For An Exceptional Brand Storyteller? | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
My first ever post on this site explored the topic of storytelling. Specifically, what makes for a great story? I chose Andrew Stanton’s brilliant TED Talk to explain. Recently, I’ve been thinking about the question: what makes for an exceptional brand storyteller? Here’s what I came up with so far…
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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10 Reasons Why Most Broadcasters Make Mediocre Multiplatform

10 Reasons Why Most Broadcasters Make Mediocre Multiplatform | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
Why are TV companies often the worst offenders when it comes to producing original and creative multiplatform offerings? Why are most just serving up brochure websites, the occassional ‘send in your video via YouTube’ or ‘tweet in what you think, we really want to know’? Where are all the great integrated-with-show online, game and mobile offerings, all the innovative 2nd/3rd screen stuff and really resonant social audience contribution? TV Broadcasters are fighting dwindling audiences overall (apart from great golden age US drama & singing talent shows of course) and struggling to come up with great multiplatform strategies to help reach and re-connect audiences to TV shows? Why is this?
Via Christophe Peckeu
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efabric's comment, September 18, 2013 3:12 AM
On a voulu faire de notre mieux, et on a fait comme d'habitude...
Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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Kevin Spacey urges TV channels to give control to viewers

“ Double Oscar-winner Kevin Spacey has challenged TV channels to give "control" to their audiences or risk losing them at his address at the James MacTaggart M...”
Via Simon Staffans, Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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The Evolution of Storytelling part 1 of 4

“ Robert Pratten, CEO of Transmedia Storyteller Ltd presents to the school of Advanced TV & Film at Sheridan College, Canada.”
Via Christophe Peckeu
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