“Mediante tácticas transversales de difusión masiva, marketing viral y la busca del involucramiento del público, el equipo de Oscar Estévez y Claire Cousin prepara el rodaje de un thriller que juega con la psiquis (RT @TransmediaHoy: Cine uruguayo ...”
“ Sin Mordaza Tendencias del marketing digital para el 2014 Sin Mordaza Este año no hay que obsesionarse con las cuatro pantallas, sino pensar con creatividad en el paisaje digital en exteriores que está evolucionando y su potencial para ser los...”
"Even if the figure of the zombie appeared only relatively recently in popular western culture (1), it has enjoyed almost continuous success since the 60s and the release of Night Of The Living Dead by Romero. A success that the series The Walking Dead is definitely being driven by, inspired by the series of comic books of the same name created by Robert Kirkman in 2003. With the help of the film director Frank Darabont, he also contributed towards its adaptation for the American channel AMC, which has been showing the series since September 2010..."
Via siobhan-o-flynn, Soraia Ferreira, Ph.D.
“ Controversial author James Frey is teaming up with HarperCollins, Twentieth Century Fox and Google on a publishing and film deal for his new young adult trilogy, “Endgame.” The three companies are billing the Frey novels as an “interactive...”
Via Simon Staffans
“ Netámbulo Evolución del Social Media (1792-2013) Netámbulo Los Medios Sociales, como recomienda usar la Fundeu en vez de Social Media, son desde hace unos años las estrellas de Internet, aunque ¿existían antes de aparecer la red de redes?”
“ Por Rebeca Martín García Unpuntocurioso.com Una de las definiciones más aceptadas a la hora de hablar de literatura transmedia explica que es “otra forma de contar historias a través ...”
Via Ricardo De Leon
“ I wanted to interview Robert Pratten (CEO at Transmedia Storyteller and one of the most important person in the world of Transmedia Storytelling) since a lot of months ago. Finally, I have got it a...”
Via Simon Staffans
This is a 2 Part Series. Part 2 will be published in one week on December 30. Transmedia storytelling and multi-modal communications and entertainment really took off in 2013....10. Multi-Screen has Gone MainstreamIt’s not just for kids anymore – so says the Broadband Technology Report –http://btreport.net/2013/02/multiscreen-goes-mainstream/ as more and more adults are getting their video fix from sources other than the TV set. About 27% of U.S. adults watch video on devices other than a TV, and more than half of that group (53%) does it on a weekly basis. That’s up from 14% daily and 37% weekly just two years ago. And the industry begins to shift to accommodate. Comcast acquires NBCUniversal from GE. Multi-screen content deals are being done with Fox, Time-Warner and others. To quote Ron Hendrickson, “multiscreen video’s not a differentiator any more. It’s a “must have” simply because everyone else has it.”... No...
“ Le 26 janvier prochain à 20h50, quelques dizaines d’heures après sa diffusion aux Etats-Unis, OCS diffusera le premier épisode de la série Black Sails en version originale sous-titrée.”
Via Arnaud Hacquin
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