Transmedia + Storytelling + Digital Marketing + Crossmedia
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3 Brand Storytelling Platforms You May Have Missed

3 Brand Storytelling Platforms You May Have Missed | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
If you’re using content marketing to grow your business, one concept should be crystal clear by now: storytelling is essential to effective content marketing. Without the ability to tell an engaging story, your marketing efforts are likely to fall flat. If you’re not a natural born storyteller, what options are available to you? While hiring an in-house writer or outsourcing your content creation needs are viable options, there are also storytelling software solutions at your disposal.
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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Transmedia Storytelling: Protecting your Intellectual Property

Transmedia Storytelling: Protecting your Intellectual Property | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ So you've shot a film-a gorgeous story that's haunted you for years. You couldn't be more proud. Everyone who sees it encourages you to take it to Sundance, and you start to let yourself wonder if maybe, just maybe, you could get a studio deal and go mainstream.”
Via Christophe Peckeu
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Magic Leap Releases Raw Footage Created With Its Augmented Reality Tech

Magic Leap Releases Raw Footage Created With Its Augmented Reality Tech | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, October 27, 2015 5:09 AM


Catherine Shu:  "Magic Leap, the secretive tech firm that's backed by Google, just posted a video that gives the clearest look yet at what its augmented reality technology can do."

Rescooped by Juan José Gaviria Arias from Communication transmédia
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Festival I LOVE TRANSMEDIA 2015 | The rabbit hole

Festival I LOVE TRANSMEDIA 2015 | The rabbit hole | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ Au carrefour de la webcréation, du cinéma, de la musique et du jeu vidéo, I..”
Via Arnaud Hacquin
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El futuro de la telenovela: entre la webnovela, el transmedia y la fanfiction.

El futuro de la telenovela: entre la webnovela, el transmedia y la fanfiction. | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it

Durante la reciente conferencia de la International Communication Association (ICA) participé en una sesión titulada The future of telenovelas: webnovelas, transmedia and user-generated contents junto a un reconocido grupo de colegas que desde hace muchos años ....


Via Simon Staffans
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Simon Staffans's curator insight, June 2, 2015 4:00 AM

Interesting summary by Carlos Scolari on the native storytelling vehicle of Latin America - the telenovela - and it's movement into transmedia.

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Transmedia Storytelling Tactics

Transmedia Storytelling Tactics | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ Create the most sticky campaigns across all social media channels. Tips, trends and notable examples of how to craft the most compelling transmedia stories.”
Via Simon Staffans
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Simon Staffans's curator insight, December 15, 2014 7:37 AM

Good board on strategies in transmedia.

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Simon Staffans: Cross-platform content is coming in 2015

Simon Staffans: Cross-platform content is coming in 2015 | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ What will be next year's biggest transmedia trends? MediaCity's Simon Staffans asked a selection of cross-platform experts”
Via Simon Staffans
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Simon Staffans's curator insight, December 23, 2014 8:19 AM

What can we expect in 2015? I talk to some pretty smart people...

 

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Interview: Why CANAL+ Spain took Game of Thrones transmedia

Interview: Why CANAL+ Spain took Game of Thrones transmedia | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ Discover how the pay TV channel engaged Game of Thrones fans beyond TV with crossmedia platform Conducttr”
Via Claudio Gentile
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Claudio Gentile's curator insight, July 24, 2014 10:40 AM

Canal+ Spagna coinvolge gli spettatori di #gameofthrones con il #transmedia

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Simon Staffans: Don’t be (too) social!

Simon Staffans: Don’t be (too) social! | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ 5 tips on how to - properly - use social media for your TV show, by MIPBlog regular Simon Staffans”
Via Simon Staffans
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Simon Staffans's curator insight, August 12, 2014 8:15 AM

Some thoughts I shared with the MIPBlog community around social and TV.

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Transmedia – different fields, different uses

Transmedia – different fields, different uses | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“Fort McMoney, a good example of the value transmedia storytelling methods add to a documentary project. When I pitch projects to possible buyers, possible customers or possible collaborators, I frequently refrain from using the term ”transmedia”.”
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5 Things Documentary Filmmakers Can Learn from Game Designers | POV Blog | PBS

5 Things Documentary Filmmakers Can Learn from Game Designers | POV Blog | PBS | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
Engagement, interaction, participation, messaging and the power of play: Five takeaways for filmmakers from Games for Change at Tribeca FIlm Festival's Innovation Week.
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Rescooped by Juan José Gaviria Arias from Transmedia Think & Do Tank (since 2010)
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Pixel Heart - Rez, Little Big Planet, Journey, leurs créateurs réunis dans un projet transmédia par Achille Micral - news Communiqués de Presse le Mercredi 23 avril 2014 à 14:36 - ROM GAME -

Pixel Heart - Rez, Little Big Planet, Journey, leurs créateurs réunis dans un projet transmédia par Achille Micral - news Communiqués de Presse le Mercredi 23 avril 2014 à 14:36 - ROM GAME - | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ Pixel Heart, un projet sans précédent sur la création dans le jeu vidéo ! Pixel Heart, c'est un doc, 12 jeux, un web doc et une exposition. le Mercredi 23 avril 2014 à 14:36 - ROM GAME -”
Via Transmedia Ready
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Rescooped by Juan José Gaviria Arias from Los Storytellers
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Cómo escribir una Biblia Transmedia

“ Traducción de Eduardo Prádanos a partir del documento original de Gary P Hayes. (Molt útil. Com escriure una bíblia Transmedia.”
Via Ricardo De Leon
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Rescooped by Juan José Gaviria Arias from Transmedia: Storytelling for the Digital Age
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Audience steps up in next generation of TV storytelling [#Transmedia]

Audience steps up in next generation of TV storytelling [#Transmedia] | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it

Via The Digital Rocking Chair
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Rescooped by Juan José Gaviria Arias from Transmedia: digital storytelling
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How Video Games Have Become The Perfect Storytelling Medium

How Video Games Have Become The Perfect Storytelling Medium | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
Throughout the history of video games, some developers have used games as a way to tell a story. Now even AAA titles such as 'Until Dawn' embrace games as storytelling devices.
Via Christophe Peckeu
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Rescooped by Juan José Gaviria Arias from #transmediascoop
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Upcoming Events » Transmedia Week

Upcoming Events » Transmedia Week | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it

Via Simon Staffans
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Simon Staffans's curator insight, October 26, 2015 4:51 AM

It's Transmedia Week-time! Find an event close to you!

Jenny Wakefield's curator insight, October 26, 2015 8:45 AM

Transmedia with it's own week of events. Nxt year I'll help arrange something closer to where I am.

Rescooped by Juan José Gaviria Arias from Transmedia: Storytelling for the Digital Age
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Star Wars: A Jedi-level class in integrated marketing and immersive storytelling

Star Wars: A Jedi-level class in integrated marketing and immersive storytelling | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, September 27, 2015 4:47 PM


"Andrew Au, managing director for Imagination Southeast Asia, contemplates the onslaught of Star Wars-themed marketing."

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Why screenwriters need transmedia

Why screenwriters need transmedia | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ Don't Be a Dead Rhino - Why Screenwriters Need Transmedia - Part 1”
Via Simon Staffans
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Simon Staffans's curator insight, June 28, 2015 3:50 PM

Some v good points.

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Transmedia Storytelling and the Creation of a Converging Space of Educational Practices | Rodrigues | International Journal of Emerging Technologies in Learning (iJET)

“ Transmedia Storytelling and the Creation of a Converging Space of Educational Practices”
Via Simon Staffans
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Simon Staffans's curator insight, December 19, 2014 2:48 PM

From academia - transmedia and education

Rescooped by Juan José Gaviria Arias from Cross-media & Transmedia
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Marvel Cinematic Universe: A Transmedia Darling

“ It's for a class. It's too late to think of something clever. I don't own any of these properties.”
Via Claudio Gentile
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Claudio Gentile's curator insight, April 29, 2014 5:06 AM

#Marvel Cinematic #Universe: A #Transmedia Darling! 

Brad Tollefson's curator insight, May 1, 2014 3:45 PM

Nice mash-up!

Rescooped by Juan José Gaviria Arias from crossmedia
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An unfinished list of ventures in journalism you should be watching (and why)

An unfinished list of ventures in journalism you should be watching (and why) | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ One thing that makes current times so interesting for journalism is that everybody is still looking for a model that will work for journalism in the 21st century. Given the speed of technological change and the complexity of what is now the media landscape, it’s unlikely we’ll ever find a model that will work for […]”
Via netzwissen
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8 Smart Things Things Said at Tribeca Innovation Week About The Future of Film, Technology and Storytelling

8 Smart Things Things Said at Tribeca Innovation Week About The Future of Film, Technology and Storytelling | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ With the ongoing goal of narrowing the gap between the creative and tech worlds, The Tribeca Film Festival introduced Tribeca Innovation Week this year.”
Via Simon Staffans
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Simon Staffans's curator insight, April 29, 2014 5:54 AM

Interesting things indeed.

Justin Nalepa's curator insight, April 29, 2014 11:24 AM

I hadn't heard the analogy of Inception being a metaphor for Cinema. I also love the quote from Jason Silva:

 

"We already have dream sharing technology. It's called cinema."

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5 Things Documentary Filmmakers Can Learn from Game Designers | POV Blog | PBS

5 Things Documentary Filmmakers Can Learn from Game Designers | POV Blog | PBS | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
Engagement, interaction, participation, messaging and the power of play: Five takeaways for filmmakers from Games for Change at Tribeca FIlm Festival's Innovation Week.
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Rescooped by Juan José Gaviria Arias from Transmedia Think & Do Tank (since 2010)
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Why 'restorative narratives' are an important part of the media landscape

Why 'restorative narratives' are an important part of the media landscape | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ For several months, Images & Voices of Hope has been exploring what it calls “restorative narratives” — stories that bring communities together, inspire hope, and reveal the personal in the universal. This type of narrative is by no ... Read More”
Via Transmedia Ready
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Transmedia Ready's curator insight, April 13, 2014 8:38 AM
Why 'restorative narratives' are an important part of the media landscape
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Thinking beyond screens

“ When Latitude released their ”Future of Storytelling II” research report last year, some things stood out as pretty exceptional to me. One of them was that of all the people they’d talked to – most...”
Via Simon Staffans
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Dr. Pamela Rutledge's curator insight, April 26, 2014 8:19 PM

The psychological experience of story doesn't recognize artificial boundaries.  Simon Staffans' remarks underscore the fading distinction between 'online' and 'offline' in terms of how we experience life.  

Jeni Mawter's comment, April 29, 2014 5:13 AM
For those interested in the future of storytelling for Young Adults have a look at: http://www.slideshare.net/jenimawter/the-future-of-story-telling-transmedia-toe-dipping-2013
Jeni Mawter's curator insight, April 29, 2014 5:15 AM

For those interested in the future of Storytelling for Young Adults you may want to have a look  at:

 

http://www.slideshare.net/jenimawter/the-future-of-story-telling-transmedia-toe-dipping-2013

Rescooped by Juan José Gaviria Arias from Transmedia Storytelling meets Tourism
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Why good storytelling helps you design great products

Why good storytelling helps you design great products | Transmedia + Storytelling + Digital Marketing + Crossmedia | Scoop.it
“ One of the biggest flubs that product teams make is confusing designs that look great with designs that actually work we…”
Via Soraia Ferreira, Ph.D.
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