Transmedia storytelling
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Rescooped by Virginie Grulois from Just Story It! Biz Storytelling
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Connecting Storytelling & The Customer Experience

Connecting Storytelling & The Customer Experience | Transmedia storytelling | Scoop.it
Archetypes as Behaviors An archetype is essentially 'a universally understood symbol, term, or pattern of behavior, which serves as a prototype upon which others are copied, patterned, or emulated.' Jung talked about archetypes as universal,...

Via Karen Dietz
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Denyse Drummond-Dunn's curator insight, December 3, 2013 3:49 AM

Interesting new persepctive on the customer journey; hope you find inspiration in it.

LaraBadioli's curator insight, December 3, 2013 8:42 AM

Archetipi e storie universali

Siegfried Holle's curator insight, December 6, 2013 6:54 PM

Good stories have better traction and outcomes 

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The 15 Things I've Learned about Transmedia Storytelling - Indiewire

The 15 Things I've Learned about Transmedia Storytelling - Indiewire | Transmedia storytelling | Scoop.it
The 15 Things I've Learned about Transmedia Storytelling. Daniel Bergeron. Ingrid Kopp, the Tribeca Film Institute's Director of Digital Initiatives, recently shared her wisdom garnered over the year's she has spent in the ...
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Rescooped by Virginie Grulois from Tracking Transmedia
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Christy Dena launches AUTHENTIC IN ALL CAPS: web audio adventure for the iPad

Christy Dena launches AUTHENTIC IN ALL CAPS: web audio adventure for the iPad | Transmedia storytelling | Scoop.it

AUTHENTIC IN ALL CAPS is an award-nominated web audio adventure for the iPad. You travel across the web with characters who face ridiculous obstacles to being themselves. It's about identity, mortality, and pizza toppings. 


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5 Elements of Transmedia Storytelling in Infographic Form - Indiewire

5 Elements of Transmedia Storytelling in Infographic Form - Indiewire | Transmedia storytelling | Scoop.it
There's been so much talk lately about transmedia storytelling, but not always detailed information about how to do it successfully. Of course, we have shared tips about transmedia storytelling before, we've never done so in ...
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Transmedia Storytelling: A New Way to Fuel B2C Inbound Marketing - Business 2 Community

Transmedia Storytelling: A New Way to Fuel B2C Inbound Marketing - Business 2 Community | Transmedia storytelling | Scoop.it
Business 2 Community Transmedia Storytelling: A New Way to Fuel B2C Inbound Marketing Business 2 Community Transmedia Storytelling: A New Way to Fuel B2C Inbound Marketing image transmedia storytelling inbound marketing Remember Santa Claus...
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The 7 Literacies of Transmedia Storytelling | Designer Librarian

The 7 Literacies of Transmedia Storytelling | Designer Librarian | Transmedia storytelling | Scoop.it
Henry Jenkins defines transmedia storytelling as "a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated ...
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Interview: Child of Light Team Tells Us About Storytelling, UbiArt ...

Interview: Child of Light Team Tells Us About Storytelling, UbiArt ... | Transmedia storytelling | Scoop.it
"Child of Light has many unique and distinctive features" - Upcoming Wii U eShop releases that catch the...
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Rescooped by Virginie Grulois from Tracking Transmedia
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Transmedia book montage - trailer for Transmedia: Storytelling in the Digital Age

A silent montage of materials that are discussed in my book 'Transmedia: Storytelling in the Digital Age', now available from Amsterdam University Press. Cop...

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