Transmedia storytelling & alternate reality gaming
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Transmedia storytelling & alternate reality gaming
Transmedia storytelling is the next thing after social media
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Visual storytelling – a core part of digital marketing for hotels

Visual storytelling – a core part of digital marketing for hotels | Transmedia storytelling & alternate reality gaming | Scoop.it
One question I am often asked by hotel emarketers: "Do we really need so much visual content to sell our hotel rooms?"
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The Band as a Brand – transmedia storytelling and music – Transmedia Storyteller

The Band as a Brand – transmedia storytelling and music – Transmedia Storyteller | Transmedia storytelling & alternate reality gaming | Scoop.it
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Brand Storytelling | Lessons from Facebook Stories

Brand Storytelling | Lessons from Facebook Stories | Transmedia storytelling & alternate reality gaming | Scoop.it
Facebook recently launched itself headlong into content marketing. Find out what brand storytelling lessons you can learn from the Facebook Stories website.
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Starz Tries Out Transmedia With Spartacus

Starz Tries Out Transmedia With Spartacus | Transmedia storytelling & alternate reality gaming | Scoop.it
Promos include social-based mini-games and content starring the show's actors...
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Alternate Reality Game - Wiki Article

This article is about the genre. For the specific 1980s series, see Alternate Reality (computer game).
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The 10 Commandments of Gamification

The 10 Commandments of Gamification | Transmedia storytelling & alternate reality gaming | Scoop.it
While the concept of "Gamification" is not entirely new, been generating more strength to the educational enterprise solutions, this means that more and more companies choose to build game mechanics into their training systems.
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How gamification is reshaping business in the engagement economy | i+I+D in Education: Gamification, Augmented Reality & Partners

How gamification is reshaping business in the engagement economy | i+I+D in Education: Gamification, Augmented Reality & Partners | Transmedia storytelling & alternate reality gaming | Scoop.it
Businesses should start thinking differently about how to engage customers and employees.
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Wheel of Transmedia Concept Design | Visual.ly

Wheel of Transmedia Concept Design | Visual.ly | Transmedia storytelling & alternate reality gaming | Scoop.it
Roadmap of conceptualizing transmedia storytelling formats.
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Seven Myths About Transmedia Storytelling Debunked

Seven Myths About Transmedia Storytelling Debunked | Transmedia storytelling & alternate reality gaming | Scoop.it
Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike--"the next big thing" or "the last big thing" depending on whom you ask.
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Jane McGonigal, Designer of SuperBetter, Moves Games Deeper Into Daily Life

Jane McGonigal, Designer of SuperBetter, Moves Games Deeper Into Daily Life | Transmedia storytelling & alternate reality gaming | Scoop.it
Jane McGonigal has the theory that games, once played for amusement, can guide and improve your life. (RT @bigdoor: Great Article!
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On Storytelling & The Challenges of Multi-Platform Media, Part 1 #transmedia #crossmedia #media | Tracking Transmedia

On Storytelling & The Challenges of Multi-Platform Media, Part 1 #transmedia #crossmedia #media | Tracking Transmedia | Transmedia storytelling & alternate reality gaming | Scoop.it
Introduction As a companion piece to a recent post we wrote over on the WWTID blog regarding curation , and as a follow-up to my last piece on proving out models within the creative industry , I wanted to expand on the concept of storytelling in...
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Visual storytelling tool for journalists Storyplanet aiming for 2013 public launch, by @rmcathy - :: LNR Journalism ::

Visual storytelling tool for journalists Storyplanet aiming for 2013 public launch, by @rmcathy - :: LNR Journalism :: | Transmedia storytelling & alternate reality gaming | Scoop.it
Journalism.co.uk :: Storyplanet, which was backed by MIT's Joichi Ito and former head of online at Al Jazeera English Mohamed Nanabhay, lets journalists package content into interactive experiences.
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The audience conundrum

The audience conundrum | Transmedia storytelling & alternate reality gaming | Scoop.it
I had a conversation with the quite brilliant Tishna from Power to the Pixel,  while we both were attending the Future Media 2.0 conference in Riga, Latvia. It concerned the delicate question of ho...
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Seriosity - Providing Innovative Information Overload Solutions

Seriosity - Providing Innovative Information Overload Solutions | Transmedia storytelling & alternate reality gaming | Scoop.it
What specific features of game environments should business adopt?
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Your 2013 Marketing Goal - Gamification | ClickZ

Your 2013 Marketing Goal - Gamification | ClickZ | Transmedia storytelling & alternate reality gaming | Scoop.it
Branded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity.
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Doha Panel: Making Films Shouldn't Be Creators' Key Goal in Age of Transmedia - Hollywood Reporter

Doha Panel: Making Films Shouldn't Be Creators' Key Goal in Age of Transmedia - Hollywood Reporter | Transmedia storytelling & alternate reality gaming | Scoop.it
Doha Panel: Making Films Shouldn't Be Creators' Key Goal in Age of TransmediaHollywood Reporter"Storytelling needs to be sustainable and it isn't in its current form," said Tousi.
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Everything You’ll Ever Need To Know About Gamification | TechCrunch | Online and or Blended Learning

Everything You’ll Ever Need To Know About Gamification | TechCrunch | Online and or Blended Learning | Transmedia storytelling & alternate reality gaming | Scoop.it
Editor’s note: Tadhg Kelly is a game designer with 20 years experience. There are plenty of people in and around games who make their living largely through behaving like wizards. Nowhere is this more true than in the field of gamification.
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Propagation Planning: Planning for Transmedia [Presentation]

Propagation Planning: Planning for Transmedia [Presentation] | Transmedia storytelling & alternate reality gaming | Scoop.it
In April I was invited to go to Hamburg, Germany and talk about account planning and strategic planning for transmedia experiences. I got very sick following that trip and I'm just now getting around to posting it.
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ACG Unabridged: J.C. Hutchins - Deus Ex Machinatio - Andrea Phillips

ACG Unabridged: J.C. Hutchins - Deus Ex Machinatio - Andrea Phillips | Transmedia storytelling & alternate reality gaming | Scoop.it
In today's penultimate installment of ACG Unabridged, I bring you J.C. Hutchins , podcasting pione...
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Transmedia 202: Further Reflections

Transmedia 202: Further Reflections | Transmedia storytelling & alternate reality gaming | Scoop.it
RT @lirons: So, how does branding strategy in the social media age differ from transmedia storytelling?
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Beyond the Screen: Transmedia Storytelling

Beyond the Screen: Transmedia Storytelling | Transmedia storytelling & alternate reality gaming | Scoop.it
Registrations are open for 'Beyond the Screen: Transmedia Storytelling' - Sat May 5 with @Sioflynn: http://t.co/yMh6iBvs...
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