The 5 Secrets Of Storytelling For Social Change Forbes Editor's Note: Jim Berk is Chief Executive Officer of Participant Media, a Los Angeles-based entertainment company that focuses on socially relevant, commercially viable feature films,...
Marco Santiago's insight:
There have always been socially relevant films that inspire us and speak to the challenges of the time -movies that help us understand important issues and thrust them into the zeitgeist. When these films are based on solid and compelling stories that are universally resonant and take risks, then there is no reason why they can't be spectacular commercial success stories. It's too bad that much of modern Hollywood is unable to get over the fear of commercial failure and turn to films that cater to the lowest common denominator. We need fearless producers that support fearless writers and directors. Edward R. Murrow said it best: ‘There is a great and perhaps decisive battle to be fought against ignorance, intolerance and indifference.’
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