Storytelling Content Transmedia
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How-To-Create-A-Pinterest-Strategy.jpg (755x1000 pixels)

How-To-Create-A-Pinterest-Strategy.jpg (755x1000 pixels) | Storytelling Content Transmedia | Scoop.it

Via Roberta Longoni, Marco Favero
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Come funzionano Instagram e Pinterest

Instagram e Pinterest: cosa c’è oltre le immagini. Dai filtri di Instagram alle board di Pinterest


Via Stefano Principato
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Stefano Principato's curator insight, May 29, 2013 5:43 AM

La  rivoluzione  del  visual  content  nel  social  media  marketing.   

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10 tips for creating photos that tell stories

10 tips for creating photos that tell stories | Storytelling Content Transmedia | Scoop.it
Get supporters involved by telling your story with pictures! Check out these 10 tips to let your images shine.

Via José Carlos
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Margaret Waage's comment, June 12, 2013 7:02 PM
Your story telling tips are great. Thank you!
José Carlos's comment, June 13, 2013 8:54 AM
You're welcome :)
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The Data Digest: The Multitasking Behaviors Of US Online Youth | Forrester Blogs

The Data Digest: The Multitasking Behaviors Of US Online Youth | Forrester Blogs | Storytelling Content Transmedia | Scoop.it

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Twitter Analytics Tools: 3 Tools to help your business

Twitter Analytics Tools: 3 Tools to help your business | Storytelling Content Transmedia | Scoop.it

There are some fantastic twitter analytic tools that will help you maximize the benefit from using twitter. In this article Kristi gives us 3 great ones that are worth checking out. Ready to get deeper insights into your Twitter activity, hashtags, and trends in order to enhance your Twitter marketing? If so, then these three Twitter analytics tools will be the perfect fit!...


Via Jeff Domansky
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Ali Anani's curator insight, May 28, 2013 12:16 AM

There are so many available tools. The selected tools here are among the best.

Chris Agro's curator insight, May 28, 2013 11:46 AM

Learn more about your followers on Twitter.

Doug Hecker's curator insight, May 28, 2013 6:58 PM

Twitter can make a difference in your business, here are some anyaltics to help get a better picture of looking at the data.

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Ecco come un evento di tutti i giorni diventa un evento crossmediale

Ecco come un evento di tutti i giorni diventa un evento crossmediale | Storytelling Content Transmedia | Scoop.it
Un esempio di come anche un evento di tutti i giorni possa essere considerato un evento crossmediale.
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To This Day Project

To This Day Project | Storytelling Content Transmedia | Scoop.it
a spoken word poem written by Shane Koyczan. Animated by you. Want to help? Click here

Via Jonathan Belisle
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Jonathan Belisle's curator insight, May 26, 2013 8:33 PM

Un des films d'animation les plus puissants que j'ai vu depuis on bon bout de temps !

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Tifo e competizione fanno volare la social tv

Tifo e competizione fanno volare la social tv | Storytelling Content Transmedia | Scoop.it

Il futuro della social tv è nei contenuti.

 

La tecnologia è fondamentale ma per creare coinvolgimento è necessario sviluppare uno storytelling che crea interazione.

 

Oggi come funzionano le cose? Esistono degli show “tradizionali” che vengono messi in onda e la conversazione si genera in rete principalmente sui social network (Twitter e Facebook), sui social tv nework (Get Glue, Miso) e sulle second screen app.

 

Se noi analizziamo i contenuti disponibili oggi vediamo che alcuni più di altri creano engagement. Principalmente sono live events (i Grammy, gli Oscar, il Superbowl), i talent show (X-Factor, American Idol, The Voice, Masterchef), i dibattiti e alcuni scripted show (Game of Thrones, The Walking Dead). Tutti questi contenuti hanno qualcosa in comune: consentono allo spettatore di schierarsi a favore di un cantante, di un cuoco, di una squadra di football, di un politico, o di uno o più personaggi.

 

Il caso meno evidente è quello delle serie tv, ma se prendiamo Game of Thrones, il cui plot prevede la sfida tra le casate per la conquista del trono di spade, è evidente la possibilità per lo spettatore di tifare per i Lannister, per gli Stark o per i Baratheon, così come anche per un singolo personaggio (Daenerys Targaryen per esempio).

 

Anche in serie dove le relazioni sentimentali sono molto presenti (Gossip Girl) la social tv funziona perchè vengono dimostrati consensi o dissensi per questa o per quella coppia. Nei procedural (i crime drama per capirci) al contrario è difficile che si parteggi per l'assassino o il criminale e di conseguenza, a meno che non si costruisca una second screen strategy che convolga lo spettatore.

 

La competizione favorisce la conversazione nel mondo reale e anche in quello virtuale, di conseguenza i contenuti televisivi che hanno alla base della loro concept idea la competizione fanno parlare di sé. Se ne deduce che in futuro l'importanza di contenuti studiati in ottica social sarà sempre maggiore.


Via Mattia Nicoletti
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NextGuide Web unifies web and pay-TV services

NextGuide Web unifies web and pay-TV services | Storytelling Content Transmedia | Scoop.it
Posted by Colin Dixon   One of the most tiresome problems in finding something to watch today is figuring out which site or service has the show or movie you are looking for. Companies like...

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, May 25, 2013 2:28 AM

"Apps like NextGuide Web level the playing field for operators. If a consumer searches within this app he is just as likely to find shows from his pay-TV subscription as in Netflix or Hulu. This reinforces the value of the service they are likely paying 10 times as much for as online services. 

Expect to see more operators partner with online services such as NextGuide".

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Curators Are The True Influencers

Curators Are The True Influencers | Storytelling Content Transmedia | Scoop.it

Via Robin Good, massimo facchinetti, Marco Favero
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Marco Bertolini's curator insight, June 22, 2013 4:10 AM

Elias Morling estime que les curateurs sont comme les "dumpster divers", ces militants qui fouillent les poubelles.  Et ils les appelle les "vrais influenceurs" car :

 

1. Les curateurs représentent un nouveau type de leadership tribal bottom up et peer-to-peer.

 

2. En tant que membres d'une tribu, les curateurs seront toujours plus "natives" que n'importe qui parlant de l'extérieur.

 

3. Au sein de la tribu, ils sont appréciés non seulement pour leurs compétences, mais aussi parce qu'ils entretiennent et développent leur propre culture.

 

Un article inspirant de http://www.linkedin.com/in/emorling que vous pouvez lire ici : http://tribaling.com/blog/2013/05/15/curators-and-tribal-currency/

 

Ness Crouch's curator insight, June 22, 2013 5:05 PM

Excellent article and video. Looking at the wonderful world of the internet and curation. The idea of curation of online content has become more and more inportant with the exponential growth of content on the world wide web. Being able to organise and manage all of the content is important.

 

Curation is about making good choices about what you share and putting it into a context for themselves and others. Being enthusiastic and thoughtful about what you choose is a way of showing what you are finding and sharing is signficant and worthwhile. 

 

Finding the most interesting and valuable things and sharing that is the key. What you want and what you are interested in is important but you also need to consider your audience. 

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Personal Branding: la tua unicità è la chiave per il successo

Presentazione sui concetti fondamentali del Personal Branding utilizzata durante Ca' Foscari Digital Week dell'8 maggio 2013 a Venezia. Download: http://www.ses

Via Claudio Gentile
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Claudio Gentile's curator insight, May 22, 2013 6:55 AM

La tua unicità sarà il tuo successo

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Spotlight Transmedia: Craig Singer Launches New Transmedia Platform Hopskoch

Spotlight Transmedia: Craig Singer Launches New Transmedia Platform Hopskoch | Storytelling Content Transmedia | Scoop.it
As a fellow member of the Producers Guild of America New Media Council, Craig Singer graciously volunteered to join the TransVergence Summit Governing Council and has been very helpful in guiding our efforts.

Via Claudio Gentile
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Claudio Gentile's curator insight, May 22, 2013 6:23 PM

#hopskoch dove i #creativi e i brand si incontro con il loro #pubblico

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How Brands Can Use Social Media To Manage Their Online Reputation | AllTwitter

How Brands Can Use Social Media To Manage Their Online Reputation | AllTwitter | Storytelling Content Transmedia | Scoop.it

Accordingly, platforms such as Twitter and Facebook have made it increasingly difficult for brands to maintain control of their online reputation, with these (and other) channels also empowering customers to proactively voice their opinion and share their experiences about these companies (and their products and services). Which, of course, is fantastic when everybody is happy, but let’s return to the real world for a moment: what do you do when things go wrong? Reputation management today requires taking control of your brand’s message before somebody else does. Check the infographic below for a guide in how to manage your business presence online....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 26, 2013 11:38 PM

Reputation management requires a selection of activites including monitoring and quick response.

Geert Antheunis's curator insight, June 19, 2013 3:46 AM

Very nice infographic!

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Game Of Thrones Soundtrack - Squeaky Toys Edition

Watch the video «Game Of Thrones Soundtrack - Squeaky Toys Edition» uploaded by Lia K. on Dailymotion.

Via Claudio Gentile
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Claudio Gentile's curator insight, May 29, 2013 5:44 AM

la sigla di #GameOfThrone realizzata con i giocattoli per bambini. =)

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Il self-publishing e la promozione a pagamento: guida a Facebook Ads

Il self-publishing e la promozione a pagamento: guida a Facebook Ads | Storytelling Content Transmedia | Scoop.it

Via ROBERTO P. TARTAGLIA
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ROBERTO P. TARTAGLIA's curator insight, May 28, 2013 10:01 AM

Come forse saprai, Facebook offre la possibilità di promuoversi a pagamento.

 

Con pubblicità vere e proprie e con diversi mezzi. Analizziamo quello più importante, per l’impatto che ha: la pubblicità (o Ads).

 

Prima di tutto, occorre capire come sono strutturate le pubblicità di Facebook.

 

Esse vengono proposte sulla base dei dati di navigazione presi, per così dire, “in prestito” dai vari utenti, al fine di offrire pubblicità mirate, contestualizzate e vicine agli interessi di ciascuno.

 

I Facebook Ads sono composti da un titolo di 25 caratteri, un’immagine 100pixel per 80 pixel, il corpo del messaggio di 135 caratteri e un pulsante “mi piace” o qualcosa di simile, che spinge all’azione (la famosa call to action).

 

Per ottenere il massimo dai nostri annunci a pagamento, come ovvio, dobbiamo fare in modo che raggiungano gli utenti maggiormente interessati al prodotto (il nostro libro o il nostro sito).

 

Prima di tutto, vai su “Gestione inserzioni”, sulla colonna di sinistra della tua “home page” di Facebook, e inizia a lavorare.

 

 

Leggi tutto: http://blogs.youcanprint.it/il-self-publishing-e-la-promozione-a-pagamento-guida-a-facebook-ads

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Content Marketing: cos'è!

Content Marketing: cos'è! | Storytelling Content Transmedia | Scoop.it

In questo articolo introduciamo il concetto di content marketing. Il marketing è sempre più conversazionale grazie ai social network e meno invadente: i consumatori vogliono essere parte integrante del processo. In altre parole i consumatori vogliono poter scegliere quale pubblicità seguire.


Via Stefano Principato, Marco Favero
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Stefano Principato's curator insight, May 28, 2013 5:29 AM

Il Content Marketing non è niente altro che una strategia di Marketing che si pone come obiettivo quello di attrarre e fidelizzare nuovi clienti attraverso la creazione e lo sharing di contenuti.
I Brand in pratica diventano una sorta di editori di se stessi e pubblicare contenuti, che devono interessare, incuriosire e far interagire i consumatori. 

WOOI Web Agency's curator insight, May 31, 2013 6:16 AM

Un articolo che illustra bene quanto può essere importante per un brand creare buoni contenuti per farsi conoscere e costruire una community...e anche per la SEO

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How To Turn Your Handwriting Into A Font

How To Turn Your Handwriting Into A Font | Storytelling Content Transmedia | Scoop.it
Add the ultimate personal touch to any document: turn your handwriting into a font and use that. There’s a lot of creative potential here, and it’s a lot easier to do than you’d think thanks to MyScriptFont.

Via Baiba Svenca, LucaVanin
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LucaVanin's curator insight, May 27, 2013 3:36 AM

Anche se non di tutte le scritture farei un font! :-)

Susan Daniels's curator insight, January 5, 2014 7:31 PM

Warmly,

Susan Daniels

http://goldenstarsocial.com

A Social Media MEGA Resource Center

Dawn Crotteau's curator insight, June 15, 2015 5:17 PM

Interesting arrticle.

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New case study for ARTE's transmedia project "About:Kate"

New case study for ARTE's transmedia project "About:Kate" | Storytelling Content Transmedia | Scoop.it
New case study for ARTE's transmedia project "About:Kate" - also featured in our TV@WEB DATABASE among other transmedia projects and case studies

Via Claudio Gentile
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Claudio Gentile's curator insight, May 27, 2013 11:26 AM

 Interessante #casestudy su un progetto #transmedia realizzato da @ARTE_Interactif ABOUT:KATE

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Social Tv, i talent show continuano a dominare

Social Tv, i talent show continuano a dominare | Storytelling Content Transmedia | Scoop.it
Dominio dei talent show per quanto riguarda la Social Tv e i dati Audisocial Tv®, l’osservatorio permanente di Reputation Manager, nella settimana 17-23 maggio

Via Francesco Russo, Marco Favero
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5 Tips to Design the Best YouTube Channel Page

5 Tips to Design the Best YouTube Channel Page | Storytelling Content Transmedia | Scoop.it

Bob Al-Greene:  "There's a science to setting up the perfect YouTube channel page. Get the lowdown on crucial elements."


Via The Digital Rocking Chair
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Dolly Bhasin 's curator insight, May 29, 2013 10:09 AM

Youtube has become the common man's channel for story telling!

Brad Tollefson's curator insight, June 18, 2013 8:08 PM

Here you go...

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5 killer ways to open up your next presentation

Did you know modern statistics state that you have 60 seconds or less to capture your audience’s attention? You’ve might have heard it before, but maybe not

Via Baiba Svenca
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malek's comment, June 1, 2013 4:09 PM
True, it's all about grasping attention
Ivon Prefontaine's curator insight, June 21, 2013 9:14 AM

This is to the point.

 

Frans Droog's curator insight, August 17, 2013 1:48 AM

Dit zijn echt hele goede tips, voorzien van een overtuigende redenatie, om (nog) beter te presenteren.

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L’era del visual storytelling e i social media

L’era del visual storytelling e i social media | Storytelling Content Transmedia | Scoop.it
Instagram e Pinterest sono gli strumenti che ci servono per raccontare una storia sui social media nell'era del visual storytelling, scoprili con noi!
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Conversazione, social content e azione | we are social

Conversazione, social content e azione | we are social | Storytelling Content Transmedia | Scoop.it
L'ultimo social network aumentare i tipi di azioni possibili nel proprio social content è stato Twitter, presentando un nuovo formato di card, poche ore fa.

Via Paola Frateschi, Marco Favero
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How to Increase Business Profit by Videos

Visit explainify.com to increase your business profit by video. Photo credits: 1 - www.flickr.com/photos/24174433@N04/ 2 - www.flickr.com/photos/66615882@N00/ 3

Via José Carlos
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Tribe Pictures's curator insight, May 23, 2013 3:42 PM

Visual storytelling can help make complex ideas simpler and in turn increase profits!

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How “Pac-Man” Changed Games And Culture

How “Pac-Man” Changed Games And Culture | Storytelling Content Transmedia | Scoop.it

Christine Champagne:  "The iconic game celebrates its 33rd anniversary on May 22. Technologist and gaming expert Chris Melissinos explains how it changed everything from arcade culture to video game design."


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The Digital Rocking Chair's curator insight, May 23, 2013 1:11 AM

Happy Birthday, Pac-Man!

Leonidas Athanasopoulos's curator insight, May 24, 2013 5:53 AM

PacMan is 33 years old! Happy birthday!