Storytelling Content Transmedia
644 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Luca Brigada from Personal Branding
Scoop.it!

Infografica: Kelly Service, i consigli da dare a chi cerca di lavoro

Infografica: Kelly Service, i consigli da dare a chi cerca di lavoro | Storytelling Content Transmedia | Scoop.it

Via Claudio Gentile
more...
No comment yet.
Rescooped by Luca Brigada from Content Marketing & Content Strategy
Scoop.it!

The Content Marketing Mix

The Content Marketing Mix | Storytelling Content Transmedia | Scoop.it
So now that you've been inspired to try your hand at social content marketing, and you understand your audience and what kind of content may appeal, it's time to plan out your content mix.

Via Stefano Principato
more...
Stefano Principato's curator insight, June 4, 2013 5:29 AM

The overall purpose of content marketing is to build and connect with your audience, get feedback to improve your product, grow loyalty though involving your customers in your evolution and then help your loyal, loving audience spread the word for you, bringing in a larger audience. Ultimately, this leads to you being top of mind and increasing your sales or supporters.

Rescooped by Luca Brigada from Personal Branding
Scoop.it!

Free tools for digital journalism, storytelling | Journalistopia

Free tools for digital journalism, storytelling | Journalistopia | Storytelling Content Transmedia | Scoop.it
I wanted to share a list of cool, free multimedia tools from a talk I presented last night at Florida International University during a meeting of the

Via José Carlos, Érica Ariano
more...
No comment yet.
Rescooped by Luca Brigada from Training, eBook, Social Media & Web Design
Scoop.it!

Free Tools to Design Infographics - Elearning!

“Infographics” are taking the learning world by storm. Now there are some free tools to help your learners acquire knowledge the “visual” way. First,...


Via massimo facchinetti, Marco Favero
more...
No comment yet.
Rescooped by Luca Brigada from Training, eBook, Social Media & Web Design
Scoop.it!

Small Business Social, How to Build Relationships With Content and Social Media | Social Media Examiner

Small Business Social, How to Build Relationships With Content and Social Media | Social Media Examiner | Storytelling Content Transmedia | Scoop.it
Social media marketing podcast 43: In this episode Jeff Korhan talks about social marketing and how you can implement it into your business

Via Fabrizio Faraco, Marco Favero
more...
Fabrizio Faraco's curator insight, June 3, 2013 2:25 AM

To learn how you can develop relationships with social media and content, I interview Jeff Korhan for this episode of the Social Media Marketing podcast.

 
Rescooped by Luca Brigada from screen seriality
Scoop.it!

Content is King! Amazon Invests Millions In Original TV Shows…But Why? - Brian Solis

Content is King! Amazon Invests Millions In Original TV Shows…But Why? - Brian Solis | Storytelling Content Transmedia | Scoop.it

Via Mattia Nicoletti
more...
Mattia Nicoletti's curator insight, June 1, 2013 8:20 AM

Amazon is developing new contents to leverage its ecosystem and for the same reason Fan Fiction will play the same role for ebooks.

Rescooped by Luca Brigada from Public Relations & Social Media Insight
Scoop.it!

Leaner, More Effective Content Marketing in 6 Steps | Business 2 Community

Leaner, More Effective Content Marketing in 6 Steps | Business 2 Community | Storytelling Content Transmedia | Scoop.it

In Silicon Valley, “lean” is the key to startup strategy. Could it also describe a more effective content marketing approach? The approach is iterative — it consists of repeating a process and shaping it with feedback until you reach an intended goal.

 

Lean marketers push campaigns live before they’re “perfect,” learn from the data that results, and use that knowledge to make improvements in their next campaign. Essentially, the model promotes learning as you go, saving time and resources in the process. Some marketers already practice lean content marketing — whether they know it or not. Fundamentally, it’s a more structured approach to shaping content through experimentation.

 

Still, looking at effective content marketing through the lens of lean methodology is particularly intriguing. Everyone wants to cut the fat from their work flows. The good news is that applying lean methodology to your content marketing efforts is pretty easy to do....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 31, 2013 1:14 PM

Here's how to get "lean" when it comes to content marketing.

Brian Zotter's curator insight, October 31, 2014 9:49 AM

Here is my great value add

Rescooped by Luca Brigada from Cross-media & Transmedia
Scoop.it!

8 Steps To Great Digital Storytelling - Edudemic

8 Steps To Great Digital Storytelling - Edudemic | Storytelling Content Transmedia | Scoop.it
Consider Digital Storytelling as the 21st Century version of the age-old art of storytelling with a twist: digital tools now make it possible for anyone to create a story and share it with the world.

Via Claudio Gentile
more...
Claudio Gentile's curator insight, May 31, 2013 6:09 AM

#Digital #storytelling in 8 passaggi.

Rescooped by Luca Brigada from Content Marketing & Content Strategy
Scoop.it!

Promote Your Content Like P.T. Barnum

Promote Your Content Like P.T. Barnum | Storytelling Content Transmedia | Scoop.it
To achieve high website traffic and increased new business, creating engaging, high-impact and highly shareable content is essential.

Via Stefano Principato
more...
Stefano Principato's curator insight, May 31, 2013 6:17 AM

To create content that gets widely read and ranked highly by search engines, use these characteristics as inspiration.

Rescooped by Luca Brigada from Media Education
Scoop.it!

“I promessi sposi 2.0”, - La Stampa

“I promessi sposi 2.0”, - La Stampa | Storytelling Content Transmedia | Scoop.it
La Stampa “I promessi sposi 2.0”, La Stampa Il progetto pilota, realizzato da Cross Library Services in collaborazione con l'azienda di sviluppo software torinese Celi e l'Unità di ricerca Human Language Technology della Fondazione Bruno Kessler...

Via P. Cesare Rivoltella
more...
P. Cesare Rivoltella's comment, May 24, 2013 4:18 PM
La soluzione si inserisce nel solco di quelle che dal 2010 si chiamano Digital Humanities, ovvero discipline umanistiche che grazie ai media digitali possono essere rivisitate e potenziate
Rescooped by Luca Brigada from Digital Presentations in Education
Scoop.it!

Flowboard: Storytelling And Presentation App For iPad

Flowboard: Storytelling And Presentation App For iPad | Storytelling Content Transmedia | Scoop.it

Flowboard is a storytelling and presentation app that allows creating side-scrolling publications with the help of photos, videos, text and photo galleries. Whether you are looking to tell your story in the form of your personal photo collection, wish to share ideas or require creating and presenting a presentation right from your iPad, Flowboard can help you get the job done without requiring the use of PowerPoint or Keynote.


Via Baiba Svenca
more...
Baiba Svenca's curator insight, May 29, 2013 1:56 PM

I have scooped Flowboard before but I thought you may like to read this article about creating presentations on your iPad (iOS 6 or higher) where you will find some great tips for working with Flowboard.

The app is free of charge.

 

Sabina Viezzoli's comment, May 30, 2013 4:27 PM
Thank you Baiba!
Lucia Keijzer's curator insight, June 10, 2013 3:00 AM

This may be a fantastic way to get students into tale-telling.

Rescooped by Luca Brigada from Assistente virtuale
Scoop.it!

Storytelling aziendale: cos'è e come può migliorare il tuo brand

Storytelling aziendale: cos'è e come può migliorare il tuo brand | Storytelling Content Transmedia | Scoop.it

In questo articolo imparerai cos'è lo storytelling aziendale e come questo possa migliorare l'immagine del tuo brand e la sua diffusione tra i consumatori


Via Roberta Longoni
more...
No comment yet.
Rescooped by Luca Brigada from Content Marketing & Content Strategy
Scoop.it!

Follow These 7 Guides for Successful Content Marketing

Follow These 7 Guides for Successful Content Marketing | Storytelling Content Transmedia | Scoop.it
Read these 7 recently published books to gain value and insight into producing successful content marketing. They all offer solid advice how to create effective content and most share a focus on ef...

Via Stefano Principato
more...
Stefano Principato's curator insight, May 29, 2013 7:47 AM

7 books. How to create successful content marketing projects.

Rescooped by Luca Brigada from organizationalstorytelling
Scoop.it!

16 Storytelling Tips for PR | Social Media Today

16 Storytelling Tips for PR | Social Media Today | Storytelling Content Transmedia | Scoop.it
I truly believe PR people are natural storytellers, because storytelling is PR; it connects organizations and people through a story

Via Kathy Hansen
more...
Kathy Hansen's curator insight, June 3, 2013 4:58 PM

... how to tell a better story about your organization.

Rescooped by Luca Brigada from Geek and Nerd Culture
Scoop.it!

KEN IL GUERRIERO in 8 Minuti e Mezzo

La prima serie di KEN IL GUERRIERO riassunta in 8 minuti e mezzo ( di meno non si è potuto, giuro !!! ). Estratto della puntata 4 di BLOOPERS e Altre Stronza...

Via Claudio Gentile
more...
Claudio Gentile's curator insight, June 3, 2013 5:33 AM

#kenshiro in 8 minuti! =)

Luca Brigada's comment, June 4, 2013 5:16 AM
Fantastico!! :D
Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
Scoop.it!

Good Characters And Cool Stuff—James Cameron On The Evolution Of Storytelling

Good Characters And Cool Stuff—James Cameron On The Evolution Of Storytelling | Storytelling Content Transmedia | Scoop.it

Anne Cassidy:  "James Cameron talks about the essence of storytelling, the role of tech in his films and his creative relationship with his audience and critics."


Via The Digital Rocking Chair
more...
Claudio Gentile's curator insight, June 4, 2013 4:35 AM

L'evoluzione dello #storytelling secondo James Cameron

Luca Brigada's comment, June 4, 2013 4:48 AM
Fantastica lui è un grande! :)
Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
Scoop.it!

Social Media Wars Told in 'Game of Thrones' Style [INFOGRAPHIC]

Social Media Wars Told in 'Game of Thrones' Style [INFOGRAPHIC] | Storytelling Content Transmedia | Scoop.it

Brian Anthony Hernandez:  "Social networks often put up their defenses against opposing social platforms. The social media wars are detailed in this Game of Thrones-themed infographic."


Via The Digital Rocking Chair
more...
Sandrine Delage (Borgé)'s curator insight, June 3, 2013 3:24 PM

Très drôle et instructif pour ceux qui aiment "Game of Thrones"

Fabio Gaist's comment, June 4, 2013 4:35 AM
Thanks. Shared on FB TW and LK!
Rescooped by Luca Brigada from Content Marketing & Content Strategy
Scoop.it!

Measuring the Impact of Your Content Marketing Strategy: The Pyramid Approach

Measuring the Impact of Your Content Marketing Strategy: The Pyramid Approach | Storytelling Content Transmedia | Scoop.it
"A year from now, what's different?" That's the exact question to ask yourself when you think of content marketing measurement. Content marketing is totally measurable, but it takes time to get rea...

Via Stefano Principato
more...
Stefano Principato's curator insight, June 2, 2013 5:57 AM

Content Marketing Pyramid for measurement.

Rescooped by Luca Brigada from Webinar, WebConference, WebMeeting, WebTraining, Telesummit, Riunioni online, TeleSeminar and...
Scoop.it!

7 Bad Storytelling Habits That We All Learned from Superhero Comics

7 Bad Storytelling Habits That We All Learned from Superhero Comics | Storytelling Content Transmedia | Scoop.it

Charlie Jane Ander:  "Today's escapist storytellers share a rich legacy, from classic TV to great SF novels. But most of us also guzzled superhero comics during our formative years" ...


Via The Digital Rocking Chair, LucaVanin
more...
Ken Morrison's comment, June 2, 2013 7:50 AM
This is very interesting. Thank you. I really like the insert of a battle seen because there is time for one and the simplification of female characters.
Andrea Deydén's curator insight, September 20, 2013 5:54 PM

La idea del "cambio ilusorio" de Stan Lee me sorprendió muchísimo. Lo demás fue medio "meh" porque, aunque tiene un punto en eso de los errores de narración, hay que ver que el público meta de los cómics (en especial los de antes) eran hombres adolescentes. Violencia + personajes femeninos de apoyo eran un home hit. 

Rescooped by Luca Brigada from Personal Branding
Scoop.it!

Storytelling & games

Uma introdução sobre a relação de jogos e suas histórias.

Via José Carlos, Érica Ariano
more...
No comment yet.
Rescooped by Luca Brigada from Personal Branding
Scoop.it!

Vodafone News - Vodafone Lab - Identità online: il nuovo curriculum vitae

Vodafone News - Vodafone Lab -   Identità online: il nuovo curriculum vitae | Storytelling Content Transmedia | Scoop.it
Quanto sappiamo di quello che i motori di ricerca raccontano di noi? Come facciamo a controllarlo e soprattutto perché è importante farlo? Lo abbiamo chiesto a Luigi Centenaro, Personal Branding Strategist.

Via Claudio Gentile
more...
Claudio Gentile's curator insight, May 31, 2013 5:03 AM

Un'interessante uintervista a @LuigiCentenaro e in cui ci parla del nuovo #curriculum vitae #personalbranding

Rescooped by Luca Brigada from Training, eBook, Social Media & Web Design
Scoop.it!

IMDB’s Top 50 Movies, Arranged By Genre

IMDB’s Top 50 Movies, Arranged By Genre | Storytelling Content Transmedia | Scoop.it

Jordan Kushins:  "Netflix has proven it’s possible to get incredibly granular when breaking down different types of films" ...


Via The Digital Rocking Chair, Marco Favero
more...
The Digital Rocking Chair's curator insight, May 31, 2013 4:57 AM

Who can resist a great infographic?

Scooped by Luca Brigada
Scoop.it!

La storia della tipografia in stop-motion | CAMP.

La storia della tipografia in stop-motion | CAMP. | Storytelling Content Transmedia | Scoop.it
Luca Brigada's insight:

Da Gutenberg a Nicolas Jenson, la tipografia raccontata in un bel video di Ben Barrett-Forrest.

more...
No comment yet.
Rescooped by Luca Brigada from Assistente virtuale
Scoop.it!

15 Key Facts about Content Curation

15 Key Facts about Content Curation | Storytelling Content Transmedia | Scoop.it

For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized t


Via Roberta Longoni
more...
No comment yet.
Rescooped by Luca Brigada from Training, eBook, Social Media & Web Design
Scoop.it!

86 revealing charts from the 2013 state of inbound marketing report


Via marketingIO, The Twinkie Awards, Brian Yanish - MarketingHits.com, Jose Maria Hernandez Montes, Rocío Villar Polo, Jesús Hernández, massimo facchinetti, Marco Favero
more...
marketingIO's curator insight, May 21, 2013 10:58 AM

And there are 150 tweetable stats to share as well: just click through to the post. We've already scooped this report, but if you haven't review it yet, this deck leaves you with no more excuses!!