In Silicon Valley, “lean” is the key to startup strategy. Could it also describe a more effective content marketing approach? The approach is iterative — it consists of repeating a process and shaping it with feedback until you reach an intended goal.
Lean marketers push campaigns live before they’re “perfect,” learn from the data that results, and use that knowledge to make improvements in their next campaign. Essentially, the model promotes learning as you go, saving time and resources in the process. Some marketers already practice lean content marketing — whether they know it or not. Fundamentally, it’s a more structured approach to shaping content through experimentation.
Still, looking at effective content marketing through the lens of lean methodology is particularly intriguing. Everyone wants to cut the fat from their work flows. The good news is that applying lean methodology to your content marketing efforts is pretty easy to do....
La Stampa “I promessi sposi 2.0”, La Stampa Il progetto pilota, realizzato da Cross Library Services in collaborazione con l'azienda di sviluppo software torinese Celi e l'Unità di ricerca Human Language Technology della Fondazione Bruno Kessler...
Flowboard is a storytelling and presentation app that allows creating side-scrolling publications with the help of photos, videos, text and photo galleries. Whether you are looking to tell your story in the form of your personal photo collection, wish to share ideas or require creating and presenting a presentation right from your iPad, Flowboard can help you get the job done without requiring the use of PowerPoint or Keynote.
Quanto sappiamo di quello che i motori di ricerca raccontano di noi? Come facciamo a controllarlo e soprattutto perché è importante farlo? Lo abbiamo chiesto a Luigi Centenaro, Personal Branding Strategist.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.