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Rescooped by Luca Brigada from Public Relations & Social Media Insight
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Content Marketing From Start to Finish (a B2B Marketer's Journey) - Business 2 Community

Content Marketing From Start to Finish (a B2B Marketer's Journey) - Business 2 Community | Storytelling Content Transmedia | Scoop.it
Watch out for product jargon and corporate speak...The task of marketing to a B2B buyer is complex, because you, the seller, must understand the buyer’s questions (AND the questions of other ‘influencers’ the main buyer relies on consulting) throughout the buying journey.Many B2B marketers seem to respond by complicating their language and message by wrapping it up in jargon laden corporate speak, especially in the middle and lower funnel, when they retreat quickly to the safety of “product speak” instead of focusing on getting the sequence of messaging right....
Via Jeff Domansky
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Jeff Domansky's curator insight, June 14, 2013 10:22 AM

Watch out for product jargon and corporate speak in your content....

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Connettere Esperienze attraverso il Networking

Connettere Esperienze attraverso il Networking | Storytelling Content Transmedia | Scoop.it

Le trasformazioni nel tempo e l'importanza del networking per costruire reti di persone 


Via Stefano Principato
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Stefano Principato's curator insight, June 12, 2013 3:50 AM

Persone con valori, interessi e vincoli comuni!

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Content Marketing Sweetens the Mix

Content Marketing Sweetens the Mix | Storytelling Content Transmedia | Scoop.it

How popular has branded content marketing become this year? In a recent article, Direct Marketing News reported that 66% of brands and 65% of agencies consider branded content marketing to be very important or most important to their overall marketing efforts. According to the following infographic, 70% of brands and 77% of agencies have used branded marketing for advertising purposes. Some 32% of brands said an increase in sales was "their preferred method of content marketing measurement," and some 30% of agencies said brand lift was theirs....


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Jeff Domansky's curator insight, June 21, 2013 3:49 PM

With the right approach, content marketing can deliver according to research.

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Why Content Curation and Crowdsourcing Will Change Everything | Internet Billboards

Why Content Curation and Crowdsourcing Will Change Everything | Internet Billboards | Storytelling Content Transmedia | Scoop.it

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, June 11, 2013 11:25 PM

Sometimes I post here some articles about future trends. This one by Tom George is interesting because explains the power of content curation and crowdsourcing in the future.

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Scrivere titoli straordinari per i propri post con il copywriting

Scrivere titoli straordinari per i propri post con il copywriting | Storytelling Content Transmedia | Scoop.it
Imparerai come creare post dai titoli straordinari tramite la scrittura persuasiva e il copywriting come i migliori blogger di successo.
Via Roberta Longoni
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Diventare registi della propria vita, con consapevolezza, coraggio e allenamento


Via Claudia Crescenzi, Stefano Principato
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Three Tips for Effective Content Marketing

Three Tips for Effective Content Marketing | Storytelling Content Transmedia | Scoop.it

Guest blogging is still as effective a tool as any to generate visibility and awareness for your brand website and it’s also a slow, yet efficient method to position your brand in comparison to the competition. However, it’s important to remember that you will want the best content to be uploaded to your very own website. In other words, don’t waste your copywriter’s talents on blog posts for other sites. While these may contain valuable links for your back linking profile and will help boost your writers’ authorship prowess, nothing will generate more of a buzz than good, potentially viral content on your very own site. As all top social media marketing agencies know, nowadays it’s becoming easier than ever to get the ball rolling in terms of virality – and it’s all thanks to social media. It’s almost free and it allows you to target your audience through increasingly refined methods. It’s also an excellent venue for potential client support issues that may arise, departing from a particular piece of content....


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Alison D. Gilbert's curator insight, June 11, 2013 1:48 PM

All bloggers want to provide relevant value and have their work go viral.

Alison D. Gilbert's comment, June 11, 2013 1:48 PM
I agree about the graphic.
Ali Anani's curator insight, June 11, 2013 9:13 PM

Relevance is the sweet zone between your interests and readers' interest

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Logorama

This is a short film that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes…

Via Claudio Gentile
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Claudio Gentile's curator insight, June 10, 2013 6:23 AM

#Logorama La vita dei Logotipi come non l'avete mai vista #animation #H5

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Are You Following These Content Marketing Commandments?

Are You Following These Content Marketing Commandments? | Storytelling Content Transmedia | Scoop.it

Effective Content Marketing requires Internet Marketing professionals to begin with understanding each of the following areas


Via Stefano Principato
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Stefano Principato's curator insight, June 10, 2013 3:32 AM

The objective and design of Internet Marketing campaigns must be based on the company’s Unique Selling Proposition (USP).

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Content Marketing Mistakes | Social Media Today

Content Marketing Mistakes | Social Media Today | Storytelling Content Transmedia | Scoop.it
The science of content marketing is much bigger than publishing an occasional blog. Custom content has grown into a 43.9 billion dollar industry, and even skeptics have to admit that it’s serious business.
Luca Brigada's insight:

Per sorridere e iniziare la settimana in modo contenuto....;)

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Stop Meeting and Start Working

Stop Meeting and Start Working | Storytelling Content Transmedia | Scoop.it

How many meetings are on your calendar today? Take a moment, and count them. Now, add up how much of your day will be spent in a conference room or on a call. Better yet, how much of your day is le...


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Prezi: Saying goodbye to IE8

Prezi: Saying goodbye to IE8 | Storytelling Content Transmedia | Scoop.it

Before I go any further, we have a pretty great way of solving this issue, and most of you need not fret, just scroll down to the section of this post marked "The Solutions," follow the link and be happy. If you want to know more about the why, read on.


Via Baiba Svenca
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Baiba Svenca's curator insight, June 7, 2013 1:18 PM

Those who use Internet Explorer 8 should read in this post why Prezi will no longer work on IE8 and what are the options for using other browsers instead.

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The Role of Curation in Content Marketing

Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.

 

"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."

 

Original Presentation on SlideShare:

http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing

 


Via Giuseppe Mauriello
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Adam Donkus's curator insight, May 9, 2013 10:21 AM

Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well.

Luke Hancock - H&H Social Design's curator insight, May 13, 2013 1:13 PM

Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda. 

 

The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy

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A lezione di content marketing dalle soap opera

A lezione di content marketing dalle soap opera | Storytelling Content Transmedia | Scoop.it
Milioni di persone incollate al televisore ogni giorno: ma come fanno? Ecco come le Soap Opera ci danno una bella lezione di content marketing!

Via Nicola Carmignani, Marco Favero
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Viral Content Creation

Viral Content Creation | Storytelling Content Transmedia | Scoop.it
Have you ever published content so popular that it went viral?

Via Stefano Principato
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Stefano Principato's curator insight, June 12, 2013 10:47 AM

No matter which type of content you create, it must resonate and strike an emotional chord with your audience. 

 
Jesse Soininen's comment, June 12, 2013 11:18 AM
Great insight Stefano! Joy to be your follower:)
Rescooped by Luca Brigada from Public Relations & Social Media Insight
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How to Use Pinterest (The Ultimate Guide to Pinterest) | Business 2 Community

How to Use Pinterest (The Ultimate Guide to Pinterest) | Business 2 Community | Storytelling Content Transmedia | Scoop.it

This is one of those social media resources that doesn't come along very often. It's superb. And it's free.... Do you want to dominate on Pinterest? This Pinterest resource book is for you. It covers the best Pinterest tips and guides around — for beginners and pros alike. Each chapter contains import ant links to hand-picked blog posts that will improve your pinning skills and teach you how to get more traffic with this social network. This book will be an ongoing project. It will continue to get better as more links get added, so bookmark this page and check back often! Are you ready to get more pins, likes, and followers on Pinterest? Let’s get started!...


Via Jeff Domansky
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Lynn O'Connell for O'Connell Meier's curator insight, June 11, 2013 11:40 PM

Free guide to Pinterest! From basic intro through techniques for business owners and ways to monetize. Chapters will be updated with new links as the site changes and new techniques are added.

Jeff Domansky's curator insight, June 12, 2013 10:53 AM

This is a do-it-yourself approach to Pinterest. Very interesting way to curate tips and share helpful resources. And it's free.

Ateliers @ssociatifs's curator insight, July 8, 2013 5:31 AM

Un réseau social qui gagne à être connu

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Curate Rich Visual Information Pages On Any Topic with Etceter

Curate Rich Visual Information Pages On Any Topic with Etceter | Storytelling Content Transmedia | Scoop.it

 

 


Via Robin Good, Riccardo Esposito, Marco Favero
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Lydia Gracia's comment, June 11, 2013 1:09 AM
Some months ago they were in beta version. Effectively they're Spanish. I will go into the tool attracted by the Visual personnalization of the content.
Andreas Kuswara's comment, June 11, 2013 4:37 AM
looks promising
Nick Mortel's curator insight, June 21, 2013 4:33 AM

add your insight...

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HBO - Making Game of Thrones

HBO - Making Game of Thrones | Storytelling Content Transmedia | Scoop.it
Visit the official Game of Thrones Production Blog to get exclusive behind the scenes access, watch videos and trailers, read cast interviews and get the latest news about the new HBO series premiering on 4/17.

Via Claudio Gentile
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Claudio Gentile's curator insight, June 11, 2013 1:28 AM

Il #diario ufficiale dei produttori di #GameOfThrones #transmedia  #hbo

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A Newbie’s Guide on Getting a Career as a Community Manager

A Newbie’s Guide on Getting a Career as a Community Manager | Storytelling Content Transmedia | Scoop.it

You probably know someone who is a community manager and curious as to how you could jump start your career in the same industry. You’re probably curious as to what tasks do these community managers do aside from being constantly logged in on Facebook as their Human Resource Manager might have given them “the license to Facebook”.

 

You might also be wondering as to how much  they’re making. These and many other frequently asked questions about community managers will be answered in this article.

 

Source: http://ijustdid.org/2013/06/community-managers-resource/


Via Jonha Revesencio
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Abimes Concept's comment, June 11, 2013 12:19 AM
Very good post thank's Jonha !
Jonha Revesencio's comment, June 19, 2013 7:16 AM
You're welcome :)
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How to create a captivating presentation

Presentations are a powerful medium that can quickly disseminate information and help teach people new ideas. Unfortunately not every slide deck is effective at

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Susan Kay Daniels's comment, June 24, 2013 6:42 PM
Thank you for this scoop. It has given me both inspiration and ideas! Warmly, Susan
Olga Boldina's comment, June 25, 2013 1:49 AM
Удач и успехов, Сьюзан!
Susan Kay Daniels's curator insight, January 5, 4:47 PM

Warmly,

Susan Daniels

http://goldenstarsocial.com

A Social Media MEGA Resource Center

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The New Storytellers: For-profit news startups look to harness latest tech, starting with mobile

The New Storytellers: For-profit news startups look to harness latest tech, starting with mobile | Storytelling Content Transmedia | Scoop.it
In the second of a two-part series looking at new journalism startups, special-to-OJR Bryan Koenig examines for-profit news outlets, with a particular focus on the mobile video service NowThis News.

Via A. Brian Dengler
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Fables, Myths And Narratives — Converting Our Stories Into Multi-Screen Experiences | Smashing UX Design

Fables, Myths And Narratives — Converting Our Stories Into Multi-Screen Experiences | Smashing UX Design | Storytelling Content Transmedia | Scoop.it
This article talks about 5 concepts of telling multi-screen stories and how we can use them to create exciting, digital experiences.

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, June 10, 2013 1:52 AM

social tv storytelling must move towards multi-screen experience. And in this great article by Senongo Akpem you can really go through the entire process. Inspiring.

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Come creare una Mailing List gratuitamente - Michele Papaleo | Social Media - Blogging - Wordpress

Come creare una Mailing List gratuitamente - Michele Papaleo | Social Media - Blogging - Wordpress | Storytelling Content Transmedia | Scoop.it
Scopri subito strumenti e servizi per creare gratuitamente la tua Mailing list personale!

Via Nicola Carmignani, Marco Favero
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La pubblicità ha il mal di web

La pubblicità ha il mal di web | Storytelling Content Transmedia | Scoop.it

«Per sopravvivere alla struttura open che impone la Rete le agenzie pubblicitarie non devono più pensare in termini di innovazione ma di trasformazione: c’è bisogno di clienti, manager e organizzazioni coraggiosi per ripensare il modello di business. Non più aziende che vendono tempo e idee dei loro impiegati, ma un sistema operativo che intercetti la creatività intorno al brand»

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Creating blockbuster worlds

Creating blockbuster worlds | Storytelling Content Transmedia | Scoop.it

For me, transmedia storytelling is the technique of sharing messages, concepts or narratives with a mass audience through the artful and well-planned use of multiple media platforms. Rather than repeating the same story in different media, you are using several media as a canvas and expressing yourself through all of them in concert. Optimally, you have structured the technology to allow for the audience to somehow participate in the narrative, whether that is to allow them to dialog with you about the story, or even contribute to it somehow.

 


Via Soraia Ferreira
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