Watch out for product jargon and corporate speak...The task of marketing to a B2B buyer is complex, because you, the seller, must understand the buyer’s questions (AND the questions of other ‘influencers’ the main buyer relies on consulting) throughout the buying journey.Many B2B marketers seem to respond by complicating their language and message by wrapping it up in jargon laden corporate speak, especially in the middle and lower funnel, when they retreat quickly to the safety of “product speak” instead of focusing on getting the sequence of messaging right....
Via Jeff Domansky
How popular has branded content marketing become this year? In a recent article, Direct Marketing News reported that 66% of brands and 65% of agencies consider branded content marketing to be very important or most important to their overall marketing efforts. According to the following infographic, 70% of brands and 77% of agencies have used branded marketing for advertising purposes. Some 32% of brands said an increase in sales was "their preferred method of content marketing measurement," and some 30% of agencies said brand lift was theirs....
Guest blogging is still as effective a tool as any to generate visibility and awareness for your brand website and it’s also a slow, yet efficient method to position your brand in comparison to the competition. However, it’s important to remember that you will want the best content to be uploaded to your very own website. In other words, don’t waste your copywriter’s talents on blog posts for other sites. While these may contain valuable links for your back linking profile and will help boost your writers’ authorship prowess, nothing will generate more of a buzz than good, potentially viral content on your very own site. As all top social media marketing agencies know, nowadays it’s becoming easier than ever to get the ball rolling in terms of virality – and it’s all thanks to social media. It’s almost free and it allows you to target your audience through increasingly refined methods. It’s also an excellent venue for potential client support issues that may arise, departing from a particular piece of content....
The science of content marketing is much bigger than publishing an occasional blog. Custom content has grown into a 43.9 billion dollar industry, and even skeptics have to admit that it’s serious business.
Luca Brigada's insight:
Per sorridere e iniziare la settimana in modo contenuto....;)
Before I go any further, we have a pretty great way of solving this issue, and most of you need not fret, just scroll down to the section of this post marked "The Solutions," follow the link and be happy. If you want to know more about the why, read on.
Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.
"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."
This is one of those social media resources that doesn't come along very often. It's superb. And it's free.... Do you want to dominate on Pinterest? This Pinterest resource book is for you. It covers the best Pinterest tips and guides around — for beginners and pros alike. Each chapter contains import ant links to hand-picked blog posts that will improve your pinning skills and teach you how to get more traffic with this social network. This book will be an ongoing project. It will continue to get better as more links get added, so bookmark this page and check back often! Are you ready to get more pins, likes, and followers on Pinterest? Let’s get started!...
Visit the official Game of Thrones Production Blog to get exclusive behind the scenes access, watch videos and trailers, read cast interviews and get the latest news about the new HBO series premiering on 4/17.
You probably know someone who is a community manager and curious as to how you could jump start your career in the same industry. You’re probably curious as to what tasks do these community managers do aside from being constantly logged in on Facebook as their Human Resource Manager might have given them “the license to Facebook”.
You might also be wondering as to how much they’re making. These and many other frequently asked questions about community managers will be answered in this article.
«Per sopravvivere alla struttura open che impone la Rete le agenzie pubblicitarie non devono più pensare in termini di innovazione ma di trasformazione: c’è bisogno di clienti, manager e organizzazioni coraggiosi per ripensare il modello di business. Non più aziende che vendono tempo e idee dei loro impiegati, ma un sistema operativo che intercetti la creatività intorno al brand»
For me, transmedia storytelling is the technique of sharing messages, concepts or narratives with a mass audience through the artful and well-planned use of multiple media platforms. Rather than repeating the same story in different media, you are using several media as a canvas and expressing yourself through all of them in concert. Optimally, you have structured the technology to allow for the audience to somehow participate in the narrative, whether that is to allow them to dialog with you about the story, or even contribute to it somehow.