Storytelling Content Transmedia
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Rescooped by Luca Brigada from screen seriality
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SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013

SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013 | Storytelling Content Transmedia | Scoop.it

Eddie Rehfeldt:  "Breaking News: the search for a better narrative format for the internet is now available. Ben Decker once said “the internet is not just another TV pipe” and this was made apparent at SXSWi in Austin last week."


Via The Digital Rocking Chair, Mattia Nicoletti
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Dr. Pamela Rutledge's curator insight, March 29, 2013 2:16 AM
The lines at SxSW definitely tell the story: this isn't just the year of the story, it's the decade of coordinated, additive and interactive storytelling across multiple media channels for everything from entertainment and branding to education and journalism. It all starts with the story.
cyneth's curator insight, April 2, 2013 7:47 PM

Create compelling content for multiple devices, immersive web-based experiences from data driven stories (infographics on visual video steroids) to interactive tablet documentaries. Eddie Rehfeldts report from SXSW - "There are mind-bending interactive story approaches available right now."

Yael BOUBLIL's curator insight, April 7, 2013 5:08 PM

Apprendre à raconter avec les spécificités du transmédia ...

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Storytelling in Web Design: 10 Great Examples

Storytelling in Web Design: 10 Great Examples | Storytelling Content Transmedia | Scoop.it

In “Storytelling in Web Design,” I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements..."


Via Karen Dietz, Robin Good
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Brad Tollefson's curator insight, March 28, 2013 3:58 AM

Excellent. 

Ruth Bass's curator insight, March 29, 2013 4:39 PM

add your insight...

Ruth Bass's curator insight, March 30, 2013 2:03 PM

add your insight...

Rescooped by Luca Brigada from screen seriality
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Content Marketing 2.0: Story + Narrative Connect People & Brands

Content Marketing 2.0: Story + Narrative Connect People & Brands | Storytelling Content Transmedia | Scoop.it
Improve your brand content marketing efforts with a strong understanding of storytelling and narrative, plus tips to use both to better connect with your top audiences.

Via Mattia Nicoletti
Luca Brigada's insight:

The art of telling brand story has been a central content marketing theme for some time. In Content Marketing Storytelling: Secrets from the Big Screen, Robert Rose writes, “The customer is not your hero … Your brand should always be the hero that will be transformed.” then John Hagel explains the difference between story and narrative.

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Charlotte Johnson's curator insight, March 19, 2013 8:28 PM

How do people feel about brands using content marketing and creating a narrative to help sell their brand? Do you think it makes them appear more human? Is it something consumers are likely to follow in our fast passed ‘on the go’ world? What kind of brands does this type of marketing suit?


I personally like narrative marketing and I think it brings personality to a brand, if done wrong it can become annoying but if done right I think it can cause customers to think about the brand in a different light and help widen their customer base and enhance their customer relationships.

 

What are your thoughts?

PHAM THU NGA's comment, March 19, 2013 8:59 PM
The article is beautiful written. Using content marketing and creating a narrative is also important tool to build up the brand. It helps to connect and deeper the relationship between the consumers and the brand. "Narratives are hugely powerful, and often ignored. They represent the pull-mechanism that draws out people and resources, despite the uncertainty that exists in the world. They shape the world around us." That's inspired. I also like the statement" The goal is to sell to people who believe what you believe.”
Jess Tracey's comment, March 20, 2013 6:44 AM
I think narrative marketing can be effective for certain brands, but is not necessarily suitable for all brands. I agree that it can help consumers identify more deeply with a brand, by allowing them to understand the brand and what they stand for, but this is only appropriate in some cases. I think narrative marketing is more suited to high-involvement product marketing rather than for low-involvement products. This is because consumers are more invested in the products they are buying when it is a high-involvement product, therefore they want to feel more connected to the brand.
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Transmedia Coalition: Storytelling in the Multi-Screen World by Mattia Nicoletti

Transmedia Coalition: Storytelling in the Multi-Screen World by Mattia Nicoletti | Storytelling Content Transmedia | Scoop.it

Mattia Nicoletti Screen seriality visionary, Tv explorer, Creative Marketer, Screenwriter, Technology idealist give an interesting theory about second screen for storytelling:


Via Mattia Nicoletti
Luca Brigada's insight:

 

"[...] In the last years I deeply studied the evolution of television and how technology is influecing it. Today they are more screens, more ways to interact, and, if it's all about storytelling, more opportunities to tell stories. For this reason [...] I am very honoured to have the chance to write here in createasphere my experiences and my ideas about “Storytelling in the Multi-Screen World”. Contents will be the key for the future of television and transmedia can elevate these contents to stories 2.0.[...]"

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Mattia Nicoletti's curator insight, March 4, 2013 4:29 AM

This my intro article for Transmedia Coalition community.

Here, I write a column about "Storytelling in the Multi-Screen World" where I will tell about evolution of multi-screen storytelling  through experiences, case studies, ideas.

I hope you will enjoy.

Mattia

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Storytelling for Social Change at Facebook

Storytelling for Social Change at Facebook | Storytelling Content Transmedia | Scoop.it

 The project includes a four-hour documentary, an hour-long redaction of the film, and multiple short films for use by NGOs in developing nations.


Via The Digital Rocking Chair
Luca Brigada's insight:

A very interesting new project of transmedia storytelling 

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The Digital Rocking Chair's curator insight, March 23, 2013 1:00 AM

Transmedia for good ....

surendra kumar's comment, March 23, 2013 6:08 AM
nice.........
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The Pixar Perspective on The Necessity of Trailers

The Pixar Perspective on The Necessity of Trailers | Storytelling Content Transmedia | Scoop.it

Josh Spiegel:  "Great movie trailers are something of a lost art. While we are overloaded with ads for every new big-budget movie these days, they’re getting more obnoxious, cacophonous, and ruinous" ...


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, March 20, 2013 4:15 AM

All the more reason to take a transmedia storytelling approach to film marketing :)

Louise Robinson-Lay's curator insight, March 21, 2013 5:05 AM

teaching about film can be enhanced with the use of trailers. Analyzing the importance off them, the structure of them and the key features is a great way in to film study.

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The New Digital Storytelling Series: Elaine McMillion

The New Digital Storytelling Series: Elaine McMillion | Storytelling Content Transmedia | Scoop.it

Elaine McMillion is a documentary storyteller based in Boston, Massachusetts. Her work focuses on contemporary social and cultural issues and strives to share stories from people and places that are often stereotyped by mass media.  


Via The Digital Rocking Chair
Luca Brigada's insight:

 

Mc Million about storytelling: "As an interactive storyteller, you need to have an understanding of user experience, design and coding, but most importantly you have to understand what makes a strong narrative. [...] So while it’s helpful to understand the technology, it’s essential to understand how stories are consumed, generated, shared, repurposed and controlled by online audiences. I think it’s important for an interactive storyteller to give up a level of control and work with your team to discuss the number of ways a story should and could be told. Some stories are best told through video, while others may be more powerful through audio and photos [...]"

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The Digital Rocking Chair's curator insight, March 15, 2013 5:08 AM

A look at the world of interactive storytelling, including: tools of the trade; putting a team together; the role of the audience; and finding funding.


Elaine McMillion says "As an interactive storyteller, you need to have an understanding of user experience, design and coding, but most importantly you have to understand what makes a strong narrative."

Joyce Valenza's curator insight, March 15, 2013 7:15 AM

add your insight...

Debbie Elicksen 's curator insight, March 18, 2013 1:32 PM

You need to have an understanding of user experience and narrative.

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Story + Engagement + Interaction = User Experience

"[...] i consumatori devono assumere il ruolo di cacciatori e di pazienti collezionisti, inseguendo frammenti di storia attraverso i canali mediatici confrontando le loro osservazioni nei gruppi di discussione on line per assicurare che chiunque investa tempo e fatica sarà poi ripagato da un'esperienza di intrattenimento più intensa." (Henry Jenkins Cultura Convergente Apogeo 2007)


Via Mattia Nicoletti
Luca Brigada's insight:

The trick is to start with the audience and really design an experience for them. The call for creating interactive storytelling experiences is loud and clear: start with the audience…give your audience a compelling experience, one that makes them want to go deeper. (Miriam Simun, “The Current State of Interactive Documentary”)

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Mattia Nicoletti's curator insight, March 3, 2013 2:33 AM

The author explains that in a transmedia project we have to focus on the creation process.

 

"The critical question is not whether a transmedia story will deliver a user experience, but rather, how a specific user experience can be created. The decisions a transmedia author makes in three key areas will determine the kind of experience the user will have:

Story design, which focuses on the design of the storyworld and story elements such as characters, settings, events, and plot.Audience engagement design, which focuses on the design of those aspects of the transmedia story involving the audience’s intellectual and emotional participation in the story.User interaction design, which focuses on how users mentally and physically interact with the story’s interface when navigating through the narrative."
Luca Brigada's comment, March 12, 2013 1:28 AM
This article explain what is a transmedia project.