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Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
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Seven Tips From Ernest Hemingway on How to Write Fiction

Seven Tips From Ernest Hemingway on How to Write Fiction | Storytelling Content Transmedia | Scoop.it

Mike Springer:  "Before he was a big game hunter, before he was a deep-sea fisherman, Ernest Hemingway was a craftsman who would rise very early in the morning and write."


Via The Digital Rocking Chair
Luca Brigada's insight:

I began this travel of storytelling with Hemingway never wrote a treatise on the art of writing fiction. He did, however, leave behind a great many passages in letters, articles and books with opinions and advice on writing. First rule: To get started, write one true sentence.

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Roger Ellman's comment, March 12, 2013 6:37 AM
Luca - so true. In this light If you need more to encourage this, I'd recommend Steven Pressfield's "The War of Art" and "Turning Pro" - they both expand, usefully and usably, on the just get started action.
Luca Brigada's comment, March 12, 2013 6:46 AM
Thank you for the suggest :)
Yael BOUBLIL's curator insight, April 7, 2013 5:01 PM

Toujours apprendre des plus grands ...

Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
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Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task!

Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task! | Storytelling Content Transmedia | Scoop.it

Nuno Bernardo is the founder and CEO of TV, film and transmedia production company beActive. He is also the author of a book, The Producer’s Guide to Transmedia. Here a part of this sentence about Transmedia project:


Via The Digital Rocking Chair
Luca Brigada's insight:

"[...]"I used the Mona Lisa metaphor to explain this problem when talking to one producer. It’s a fact that a big percentage of visitors of the Louvre go to the museum to see the famous Leonardo Da Vinci painting and only visit the corridors from the main entrance to the Mona Lisa room and back. But the Louvre has many other corridors and exhibition rooms that are not that popular: they are only seen by a small portion of the museum visitors.

My advice to that producer, at the time, was: focus on your Mona Lisa, the core story, characters and elements of your project, and the “corridors” that lead to that core element. Don’t try to set up the full Louvre with its dozens of rooms and corridors, especially if your resources are limited. Down the line, if you succeed with your initial approach, you will be able to add another room or another corridor. [....]"

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Content Marketing 2.0: Story + Narrative Connect People & Brands

Content Marketing 2.0: Story + Narrative Connect People & Brands | Storytelling Content Transmedia | Scoop.it
Improve your brand content marketing efforts with a strong understanding of storytelling and narrative, plus tips to use both to better connect with your top audiences.

Via Mattia Nicoletti
Luca Brigada's insight:

The art of telling brand story has been a central content marketing theme for some time. In Content Marketing Storytelling: Secrets from the Big Screen, Robert Rose writes, “The customer is not your hero … Your brand should always be the hero that will be transformed.” then John Hagel explains the difference between story and narrative.

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Charlotte Johnson's curator insight, March 19, 2013 8:28 PM

How do people feel about brands using content marketing and creating a narrative to help sell their brand? Do you think it makes them appear more human? Is it something consumers are likely to follow in our fast passed ‘on the go’ world? What kind of brands does this type of marketing suit?


I personally like narrative marketing and I think it brings personality to a brand, if done wrong it can become annoying but if done right I think it can cause customers to think about the brand in a different light and help widen their customer base and enhance their customer relationships.

 

What are your thoughts?

PHAM THU NGA's comment, March 19, 2013 8:59 PM
The article is beautiful written. Using content marketing and creating a narrative is also important tool to build up the brand. It helps to connect and deeper the relationship between the consumers and the brand. "Narratives are hugely powerful, and often ignored. They represent the pull-mechanism that draws out people and resources, despite the uncertainty that exists in the world. They shape the world around us." That's inspired. I also like the statement" The goal is to sell to people who believe what you believe.”
Jess Tracey's comment, March 20, 2013 6:44 AM
I think narrative marketing can be effective for certain brands, but is not necessarily suitable for all brands. I agree that it can help consumers identify more deeply with a brand, by allowing them to understand the brand and what they stand for, but this is only appropriate in some cases. I think narrative marketing is more suited to high-involvement product marketing rather than for low-involvement products. This is because consumers are more invested in the products they are buying when it is a high-involvement product, therefore they want to feel more connected to the brand.
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Social is coming of age in the marketing mix – a TV perspective

Social is coming of age in the marketing mix – a TV perspective | Storytelling Content Transmedia | Scoop.it

Helen Kellie is marketing director of SBS; she has extensive experience in marketing, brands and audience engagement in the media and consumer goods sectors in the UK, Europe and the US. Talking about the interaction social and tv she says:


Via Mattia Nicoletti
Luca Brigada's insight:

"[...] How we measure social success is also changing. It’s no longer sufficient to just measure the volume of interaction – number of Facebook fans, Twitter followers or YouTube watchers – it’s their level of engagement that counts. These days, I’m much more interested in, for example, the percentage of people who are talking about my show and number of tweets. [....]"

 

"[...]True Blood boasts more than 10 million Facebook fans, but only 191,000 – that’s only 1.8% – are talking about them (I didn’t say engagement was easy!). Compare this to Game of Thrones, which has only 2.9 million fans but approximately 158,000 of this number are talking about them. That’s an engagement rate of 5.5% [...]"

 

 

"[...] Game of Thrones and Hunger Games are both big examples with mega budgets to match. For social to have impact at this scale you have to invest in the pre-engagement as part of the show’s overall marketing investment. [...]"

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PRIMA IL WEB HA DINOSAURIZZATO I GIORNALI, ORA LA RETE ROTTAMA LA TELEVISIONE!

PRIMA IL WEB HA DINOSAURIZZATO I GIORNALI, ORA LA RETE ROTTAMA LA TELEVISIONE! | Storytelling Content Transmedia | Scoop.it

 Dopo il grande successo della serie "House of Cards"  prodotta da David Fincher e Kevin Spacey ora un player importante come  Amazon prova a lanciare soap originali per fruizione diretta via web-streaming una vera e propria rivoluzione nella produzione dei contenuti verso una sempre più transmedialità e fruizione multi-screen.

Luca Brigada's insight:

Interessante articolo tratto dal sito Dagospia che cavalca quello che potrebbe un futuro trend transmediale ovvero la produzione di web serie per un pubblico sempre più frammentato come il caso House of Cards prodotta da Netflix insegna.

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Transmedia Coalition: Storytelling in the Multi-Screen World by Mattia Nicoletti

Transmedia Coalition: Storytelling in the Multi-Screen World by Mattia Nicoletti | Storytelling Content Transmedia | Scoop.it

Mattia Nicoletti Screen seriality visionary, Tv explorer, Creative Marketer, Screenwriter, Technology idealist give an interesting theory about second screen for storytelling:


Via Mattia Nicoletti
Luca Brigada's insight:

 

"[...] In the last years I deeply studied the evolution of television and how technology is influecing it. Today they are more screens, more ways to interact, and, if it's all about storytelling, more opportunities to tell stories. For this reason [...] I am very honoured to have the chance to write here in createasphere my experiences and my ideas about “Storytelling in the Multi-Screen World”. Contents will be the key for the future of television and transmedia can elevate these contents to stories 2.0.[...]"

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Mattia Nicoletti's curator insight, March 4, 2013 4:29 AM

This my intro article for Transmedia Coalition community.

Here, I write a column about "Storytelling in the Multi-Screen World" where I will tell about evolution of multi-screen storytelling  through experiences, case studies, ideas.

I hope you will enjoy.

Mattia

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Mobile adoption in 2013: it’s time to stop calling it “second screen”

Mobile adoption in 2013: it’s time to stop calling it “second screen” | Storytelling Content Transmedia | Scoop.it
Mobile is pervasive, it's ubiquitous, it's everywhere. It's time we finally accept that mobile is more than a second screen. It's the new norm of computing. And that changes everything.

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, March 18, 2013 1:21 PM

Is second screen the real first screen? For advertising it will become the first one.

Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
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How Syfy Turns TV Shows Into Social Phenomenons

How Syfy Turns TV Shows Into Social Phenomenons | Storytelling Content Transmedia | Scoop.it

A very interesting interview with Craig Engler, senior vice president and general manager of Syfy Digital that he told how Syfy turns tv shows into social phenomenons:


Via The Digital Rocking Chair
Luca Brigada's insight:

"Ideally before any show begins production we'll sit down with our TV development team, the show's creators and our marketing and digital teams to kick around social ideas and discuss what we think makes the most sense for that particular show. We focus on ideas that complement the show's content, that will have a wide reach and that are technically feasible to achieve.

Our major emphasis is that any social TV content has to feel organic to the audience and authentic to the show, not like it's a force fit, because that's not fun for anyone. We'll discuss dozens of ideas and then hone in on the one that makes the most sense. Sometimes that's a variation on something we've done before, but most often it's something that no one has tried before. Those are the most gratifying."

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Henrik Safegaard - Cloneartist's curator insight, March 10, 2013 4:13 AM

We don't look at social as something we do, we look at social as part of who we are.

Pamela Bartar's curator insight, March 10, 2013 6:23 AM

added value ! ?....

Wesley Cox's curator insight, November 11, 2014 1:16 PM

They have been making shows that tend to be relateable.  It must get them more viewers to make more interesting, real shows 

Rescooped by Luca Brigada from Tracking Transmedia
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Tell Me Something: 50 Doc Filmmakers, An Art Project, A Creative Manual, An Inspiration Generator. On Kickstarter

A photography and creative advice book from fifty of the world's best documentary filmmakers.


Via siobhan-o-flynn
Luca Brigada's insight:

An interesting project Tell Me Something a photography and creative advice book from fifty of the world's best documentary filmmakers.

 

 

Ingredients: 50 doc filmmakers, 1 book photos, 1 ebook = Transmedia Project!

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siobhan-o-flynn's curator insight, March 19, 2013 11:48 AM

very cool looking project

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Hollywood screenwriter talks basics, archetypes - UTDailyBeacon.com

Hollywood screenwriter talks basics, archetypes - UTDailyBeacon.com | Storytelling Content Transmedia | Scoop.it

A very interesting conversation with Scott Myer, screenwriter. He said "[...] goal was to communicate important ideas about storytelling and to inspire them to think about their writing in new and different ways" .

Luca Brigada's insight:

"There's one message that I would send out to people: go out and do it, create it, film it, shoot it, put it out there, as I said earlier, it only takes one set of eyeballs to make a complete difference. If you're creative and you have an idea, put it into action, put it out there and see what happens because this is an incredible time we live in now with all the opportunities we have."

 

 

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Story + Engagement + Interaction = User Experience

"[...] i consumatori devono assumere il ruolo di cacciatori e di pazienti collezionisti, inseguendo frammenti di storia attraverso i canali mediatici confrontando le loro osservazioni nei gruppi di discussione on line per assicurare che chiunque investa tempo e fatica sarà poi ripagato da un'esperienza di intrattenimento più intensa." (Henry Jenkins Cultura Convergente Apogeo 2007)


Via Mattia Nicoletti
Luca Brigada's insight:

The trick is to start with the audience and really design an experience for them. The call for creating interactive storytelling experiences is loud and clear: start with the audience…give your audience a compelling experience, one that makes them want to go deeper. (Miriam Simun, “The Current State of Interactive Documentary”)

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Mattia Nicoletti's curator insight, March 3, 2013 2:33 AM

The author explains that in a transmedia project we have to focus on the creation process.

 

"The critical question is not whether a transmedia story will deliver a user experience, but rather, how a specific user experience can be created. The decisions a transmedia author makes in three key areas will determine the kind of experience the user will have:

Story design, which focuses on the design of the storyworld and story elements such as characters, settings, events, and plot.Audience engagement design, which focuses on the design of those aspects of the transmedia story involving the audience’s intellectual and emotional participation in the story.User interaction design, which focuses on how users mentally and physically interact with the story’s interface when navigating through the narrative."
Luca Brigada's comment, March 12, 2013 1:28 AM
This article explain what is a transmedia project.
Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
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The Transmedia Secret of Secret Cinema

The Transmedia Secret of Secret Cinema | Storytelling Content Transmedia | Scoop.it

Jon Vidar:  "The production that the Secret Cinema crew puts on is a true transmedia experience in the fullest sense of the definition from Henry Jenkins" 

 

"[...] La convergenza richiede ai media di ripensare i vecchi concetti di consumo [...] se i vecchi consumatori erano considerati soggetti passivi, i nuovi invece sono attivi" (Henry Jenkins Cultura Convergente 2007 Apogeo) 

 

e il consumatore diventa consum-attore protagonista del centro della scena come co-creatore di contenuti e sempre più immerso nell'esperienza che sarà sempre più transmediale.


Via The Digital Rocking Chair
Luca Brigada's insight:

The production that the Secret Cinema crew puts on is a true transmedia experience in the fullest sense of the definition from Henry Jenkins. "Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story."

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The Digital Rocking Chair's curator insight, March 7, 2013 5:14 AM

How to "completely immerse your audience into the world of the movie" ...

Pagina Uno's curator insight, March 7, 2013 10:12 AM

La maggior parte del l'idea alla base di Secret Cinema, è sorprendentemente semplice: immergere completamente il pubblico nel mondo del film, entrare in contatto con la storia in un modo più profondo.

 

Rescooped by Luca Brigada from screen seriality
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Are Apple and Google Being Forced Out Of TV? - Forbes

Are Apple and Google Being Forced Out Of TV? - Forbes | Storytelling Content Transmedia | Scoop.it
Go back six months and the world was eagerly awaiting an Apple TV. Google had the TV makers lined up to use the Google badge and everything looked fine. What went wrong?

Via Mattia Nicoletti
Luca Brigada's insight:

This article show Apple and Google strategy for smart tv:

 

"[...] Both have the web content (iTunes, apps,YouTube) to feed a TV stream. But both have gone curiously quiet about the TV side of their businesses, despite the fact that at Apple, Steve Jobs envisaged TV as the fourth leg of the Apple empire, behind Macs, the iPhone and iPod/iTunes. [...]"

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Mattia Nicoletti's curator insight, March 10, 2013 4:24 PM

This article shows us how Apple and Google strategies about tv. It seems that they are not focus on them, but...

 

Google owns YouTube, and we never have to forget it. Potentially YouTube contents if organized can originate ton of channels.

 

On the other side Apple it is maybe focusing on mobile because mobile screens will be the future (we have to consider that iTunes agreements for contents are strong).

Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
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The New Digital Storytelling Series: Elaine McMillion

The New Digital Storytelling Series: Elaine McMillion | Storytelling Content Transmedia | Scoop.it

Elaine McMillion is a documentary storyteller based in Boston, Massachusetts. Her work focuses on contemporary social and cultural issues and strives to share stories from people and places that are often stereotyped by mass media.  


Via The Digital Rocking Chair
Luca Brigada's insight:

 

Mc Million about storytelling: "As an interactive storyteller, you need to have an understanding of user experience, design and coding, but most importantly you have to understand what makes a strong narrative. [...] So while it’s helpful to understand the technology, it’s essential to understand how stories are consumed, generated, shared, repurposed and controlled by online audiences. I think it’s important for an interactive storyteller to give up a level of control and work with your team to discuss the number of ways a story should and could be told. Some stories are best told through video, while others may be more powerful through audio and photos [...]"

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The Digital Rocking Chair's curator insight, March 15, 2013 5:08 AM

A look at the world of interactive storytelling, including: tools of the trade; putting a team together; the role of the audience; and finding funding.


Elaine McMillion says "As an interactive storyteller, you need to have an understanding of user experience, design and coding, but most importantly you have to understand what makes a strong narrative."

Joyce Valenza's curator insight, March 15, 2013 7:15 AM

add your insight...

Debbie Elicksen 's curator insight, March 18, 2013 1:32 PM

You need to have an understanding of user experience and narrative.

Rescooped by Luca Brigada from Tracking Transmedia
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Mobile APPeal: Why The Future Is Mobile [Infographic]

Mobile APPeal: Why The Future Is Mobile [Infographic] | Storytelling Content Transmedia | Scoop.it
In this infographic, we take a look at how mobile is taking over the world and what that means for mobile application developers.

Via siobhan-o-flynn
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siobhan-o-flynn's curator insight, March 14, 2013 9:05 PM

very useful details

Matmi's curator insight, March 26, 2013 6:38 AM

The future is most definitley mobile. Due to the rapid increase in smatrphone ownership and the average user spending up to 127 minutes a day or more using mobile apps it's absolutely vital for brands to capitalise on this and go mobile . If a brand doesnt go mobile they face being left behind in this uncertain economy. Mobile apps are not just a fad - they are serious revenue generating tools. Want to know Matmi can help you? Get in touch!

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The Future of TV Starts With Split Screens

The Future of TV Starts With Split Screens | Storytelling Content Transmedia | Scoop.it
We split screens into multiple TV channels, different views in video games, a TV/Internet combo and soon, a full-screen of more than one show at once.

Via Mattia Nicoletti
Luca Brigada's insight:

"[...]Split-screen gaming was a cool innovation in some games that allowed each person to see his or her own perspective. If you were racing cars, you'd each get to view the track from your vehicle. [...]"

"

[...]The funny part is, this screen setup was more popular ten years ago when our TVs were much smaller. But now most players connect with neighborhood friends and far away friends through games with an Internet connection — so each player gets the whole screen to themselves. More mainstream games on both Kinect and Wii still use the split screen functionality.[...]"

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Mattia Nicoletti's curator insight, March 12, 2013 2:41 AM

How the screens will change our future?

Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
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Serious business of gaming

Serious business of gaming | Storytelling Content Transmedia | Scoop.it

"[...] la cultura della convergenza  rappresenta un cambiamento nei modi in cui pensiamo i nostri rapporti con i media, che il cambiamento comincia dal nostro rapporto con la cultura popolare; [...] le abilità che acquistiamo attraverso il gioco possono avere conseguenze su come impariamo, lavoriamo, partecipiamo [...] e ci connettiamo con gli altri in una parte o nell'altra del mondo" (Henry Jenkins Cultura Convergente Apogeo 2007) 


Via The Digital Rocking Chair
Luca Brigada's insight:

Gamification is "the use of game mechanics and game design techniques in non-game contexts" (mashable.com) and it's a huge trend in marketing right now, as well as an idea that is being embraced in health, education and non-profit sectors.

 

Examples of gamification are:

- Badges to reward participation (e.g foursquare)

- Assigning missions and using levels of achievementImposing time limits Points

- Rewards and leaderboardsMaking everyday tasks fun by turning them into a game.

 

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Gina Anderson CEO Mopi16 's curator insight, May 2, 2013 10:07 AM

I keep reading blogs and white papers about the power of gamification. The researcher in me wants ot pin point the draw and see which use has the most impact for retention and learning. From our initial research, I suspect an element of public recognition may be key.

Gina Anderson CEO Mopi16 's curator insight, May 2, 2013 10:08 AM

I keep reading blogs and white papers about the power of gamification. The researcher in me wants ot pin point the draw and see which use has the most impact for retention and learning. From our initial research, I suspect an element of public recognition may be key.

Danny Ong's curator insight, September 24, 2013 1:26 AM

In this article, it is shown how people applies gaming-related concepts into their daily activities. Therefore, if we could apply the same concepts when it comes to businesses, plenty of improvement will be seen among the people. One of the example is Foursquare giving people achievements if they had logged into several places using Foursquare. If this concept is applied to the business people, there might had a chance they are motivated by the rewards that will be given if they done an excellent job.

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Opportunities for Gamification in ECommerce

Opportunities for Gamification in ECommerce | Storytelling Content Transmedia | Scoop.it
Techniques to promote your online business through the gamificación and convert the buyer in a player with experience levels.

Via Pekka Puhakka
Luca Brigada's insight:

An article about the opportunities of gamification in e-commerce:



"[...]A good way of getting your customers to talk well about you, promote your stores, and make the “game” go on beyond your store, is to extend some kind of game dynamics to social media. For example, you can offer some kind of reward, badge, points, or even going up one level to users who upload a picture/video of a product bought in your store or tweet about it using a specific hashtag [...]."

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