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President Obama Applies Storytelling Principles

President Obama Applies Storytelling Principles | Storytelling Content Transmedia | Scoop.it
One of the best ways to improve your performances level is to watch great presenters and analyze what’s good about their speeches. That way you can apply their best practices to your own future performances.
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Spotify Plans To Take On Netflix And HBO With Streaming Video Service

Spotify Plans To Take On Netflix And HBO With Streaming Video Service | Storytelling Content Transmedia | Scoop.it
The next Game Of Thrones could be on Spotify.

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, March 26, 2013 5:53 AM

when the worlds collide.

YouTube wants to become Spotify and now Spotify wants to become Netflix.

 

 

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What is a Story?: Conflict - The Foundation of Storytelling - Script Magazine

What is a Story?: Conflict - The Foundation of Storytelling - Script Magazine | Storytelling Content Transmedia | Scoop.it
In exploring 'what is story?', Jerry Flattum dives into the importance of conflict to move our story to a higher quality.

Via José Carlos
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Mentre debuttano i primi show in diretta, YouTube si dice pronto ad aumentare l’investimento in canali originali

Mentre debuttano i primi show in diretta, YouTube si dice pronto ad aumentare l’investimento in canali originali | Storytelling Content Transmedia | Scoop.it
Mentre divampa la diatriba sull’effetto degli ultimi algoritmi di discovery dei contenuti appena caricati nel sostenere i vecchi livelli di visualizzazioni – e mentre la concorrenza, dal redivivo Yahoo a Hulu a Netflix, si organizza con...

Via Marco Esposito
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Pourquoi PowerPoint est mal utilisé dans vos présentations ...

Pourquoi PowerPoint est mal utilisé dans vos présentations ... | Storytelling Content Transmedia | Scoop.it
dilibert presentation. A notre époque, la Slidology est un art qui touche tous les métiers. Que vous soyez Ingénieur en traitement des eaux usées ou Directeur de clientèle d'une agence de pub, la qualité de votre pitch est un ...

Via Giselle Hardt
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SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013

SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013 | Storytelling Content Transmedia | Scoop.it

Eddie Rehfeldt:  "Breaking News: the search for a better narrative format for the internet is now available. Ben Decker once said “the internet is not just another TV pipe” and this was made apparent at SXSWi in Austin last week."


Via The Digital Rocking Chair, Mattia Nicoletti
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Dr. Pamela Rutledge's curator insight, March 29, 2013 2:16 AM
The lines at SxSW definitely tell the story: this isn't just the year of the story, it's the decade of coordinated, additive and interactive storytelling across multiple media channels for everything from entertainment and branding to education and journalism. It all starts with the story.
cyneth's curator insight, April 2, 2013 7:47 PM

Create compelling content for multiple devices, immersive web-based experiences from data driven stories (infographics on visual video steroids) to interactive tablet documentaries. Eddie Rehfeldts report from SXSW - "There are mind-bending interactive story approaches available right now."

Yael BOUBLIL's curator insight, April 7, 2013 5:08 PM

Apprendre à raconter avec les spécificités du transmédia ...

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Storytelling in Web Design: 10 Great Examples

Storytelling in Web Design: 10 Great Examples | Storytelling Content Transmedia | Scoop.it

In “Storytelling in Web Design,” I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements..."


Via Gregg Morris, Karen Dietz, Robin Good
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Brad Tollefson's curator insight, March 28, 2013 3:58 AM

Excellent. 

Ruth Bass's curator insight, March 29, 2013 4:39 PM

add your insight...

Ruth Bass's curator insight, March 30, 2013 2:03 PM

add your insight...

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Dim sum western...Sergio Leone in salsa Hong Kong

Dim sum western...Sergio Leone in salsa Hong Kong | Storytelling Content Transmedia | Scoop.it
Per gli estimatori del vero western questo video potrebbe essere una sorta di insulto ma, nel suo genere, e nel suo scopo soprattutto, vorrebbe essere un omaggio al genere.
Luca Brigada's insight:

Gli Spaghetti Western si trasformano - in questa opera di Marco Spamberg, giovane creativo di base a Hong Kong dove ha creato, insieme ad altri artisti, l'agenzia di transmedia storytelling Haexagon.

Godetevi questo Noodle Western o, appunto, Dim Sum Western (Dim Sum per chi non lo sapesse e' il pranzo domenicale tipico cinese con decine di portate da condividere intorno a grandi tavoli rotondi).

 

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The Pixar Perspective on The Necessity of Trailers

The Pixar Perspective on The Necessity of Trailers | Storytelling Content Transmedia | Scoop.it

Josh Spiegel:  "Great movie trailers are something of a lost art. While we are overloaded with ads for every new big-budget movie these days, they’re getting more obnoxious, cacophonous, and ruinous" ...


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, March 20, 2013 4:15 AM

All the more reason to take a transmedia storytelling approach to film marketing :)

Louise Robinson-Lay's curator insight, March 21, 2013 5:05 AM

teaching about film can be enhanced with the use of trailers. Analyzing the importance off them, the structure of them and the key features is a great way in to film study.

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AQUADRO - PILLOLE #5 - COME E' NATO AQUADRO

AQUADRO un film di Stefano Lodovichi (2013, HD, col, 96 min) fino al 14 APRILE in FREE STREAMING su www.cubovision.it Il produttore TOMMASO ARRIGHI, il regis...
Luca Brigada's insight:

Interessante progetto transmediale Aquadro qui il video che spiega la genesi del progetto.

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Max Giovagnoli: Transmedia Storytelling e Comunicazione, per Apogeo Feltrinelli

Max Giovagnoli: Transmedia Storytelling e Comunicazione, per Apogeo Feltrinelli | Storytelling Content Transmedia | Scoop.it

Uscirà il 20 marzo il  nuovo saggio di Max Giovagnoli ”Transmedia Storytelling e Comunicazione”, edito in Italia da Apogeo/Feltrinelli. Dalla prefazione: “Il 2012 è stato l’anno del transmedia in tutto il mondo. Nove blockbuster su dieci tra i maggiori successi internazionali delle ultime stagioni sono opere transmediali (Harry Potter, Twilight, The Hobbit, Assassin’s Creed, Il Cavaliere Oscuro, Spiderman, Star Wars, Lost, The Avengers)

Luca Brigada's insight:

"si tratta di un saggio e un manuale insieme, che esplora per intero la catena industriale della creazione di progetti transmediali: dalla costruzione della storia alle tecniche di storytelling, dalla scelta delle piattaforme alla promozione e distribuzione di contenuti" (Max Giovagnoli)

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What’s the Value of Transmedia Storytelling for Organizations?

What’s the Value of Transmedia Storytelling for Organizations? | Storytelling Content Transmedia | Scoop.it

Henry Jenkins definisce così la narrazione transmediale: "[...] ciò che chiamo "narrazione transmediale" e che si riferisce a una nuova estetica emersa in risposta alla convergenza tra media [...] la narrazione transmediale è l'arte della creazione di mondi.." (Henry Jenkins Cultura Convergente Apogeo 2007)


Via The Digital Rocking Chair
Luca Brigada's insight:

An interesting article by James Carter is a dramatist, experience designer and producer about what is storytelling and its value:

 

"Transmedia is the art of sharing a narrative over multiple media platforms (print, online, stage, film, social networks), where unique content is delivered through each platform. For example, Fringe, the hit television show, used transmedia to expand its storyworld and reward its biggest fans. [...]"

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The Digital Rocking Chair's curator insight, March 9, 2013 1:08 AM

Some great lessons for all of us ... not just arts organizations.

Milos Crafts's curator insight, March 9, 2013 4:58 AM

I love this image!

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SXSW: Forget Stories. Your Brand Needs a Narrative.

SXSW: Forget Stories. Your Brand Needs a Narrative. | Storytelling Content Transmedia | Scoop.it
If you’ve spent any time at all recently reading PR and marketing blogs, you know that storytelling is a top trend, and for good reason.  Building storytelling into the communications mix delivers ...

Via José Carlos
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TechSoup.org's curator insight, March 18, 2013 4:46 PM

Beyond (or maybe underneath?) stories: narratives!

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InstaBRAND: The Rise of Visual Storytelling in a Content Marketing ...

InstaBRAND is an 37 page eBook written by Christian Adams for brand and social media managers on the growing trend and importance of crafting a visual storytell

Via José Carlos
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Joyce Valenza's curator insight, March 18, 2013 7:12 AM

add your insight...

Rescooped by Luca Brigada from Story and Narrative
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Magnetic Poetry kit for the internet: Storytelling site Storybird adds poetry app

Magnetic Poetry kit for the internet: Storytelling site Storybird adds poetry app | Storytelling Content Transmedia | Scoop.it

"Storybird, the Toronto-based website that lets users add text to professionally created art to tell a story, launched a poetry HTML5 app this week.

 

The idea is somewhat similar to those Magnetic Poetry Kits: Users slide preselected words on top of artwork to create a poem. “The whole process takes less than a minute on your phone or tablet,” Storybird posted on its blog Thursday.

 

Storybird CEO Mark Ury told me that about 20 percent of the works that users created on Storybird were poetry,”so we knew we had demand.”


Via Gregg Morris
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4 Elements of Epic Storytelling

4 Elements of Epic Storytelling | Storytelling Content Transmedia | Scoop.it
Epic storytelling has a certain formula that can produce a killer product.

Via José Carlos
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Rescooped by Luca Brigada from Storytelling & Presentations
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52 Presentation Tips by SOAP

http://soappresentations.com/52_tips/ SOAP Presentations wants to help you achieve exceptional performances in 2013, so we're giving you this eBook of 52 Presentation Tips...


Via Baiba Svenca, Giselle Hardt
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Carmen Arias 's curator insight, January 16, 2013 1:17 PM

Thanks !!!

Sylvain Briol's curator insight, January 22, 2013 2:52 AM

I guess it's an art, in a way ^^

Luca Brigada's comment, March 25, 2013 7:16 PM
You are welcome and thanks for link :)
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Luso On Planet by SOAP Presentations

http://soappresentations.com/ Segment: Consulting Industry Context: Corporate Presentation
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Rescooped by Luca Brigada from Just Story It! Biz Storytelling
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Tell Your Personal Story & Build Your Brand

Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.

Via Karen Dietz
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Willinton Javier Ortiz's curator insight, March 9, 2013 2:38 PM

Para construir tu marca personal, cuenta tu historia.

Karen Dietz's comment, March 10, 2013 2:22 PM
Louisa, Marty and Willinton - I ams thrilled you found this so helpful! Many thanks for your comments. Story on :)
ozziegontang's curator insight, March 10, 2013 7:22 PM

Just read what Karen has shared.

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Pubblicità Italia | Al via il primo Brand Storytelling Forum

Pubblicità Italia |   Al via il primo Brand Storytelling Forum | Storytelling Content Transmedia | Scoop.it
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Luca Brigada's insight:

Il 19 aprile  l’Osservatorio di Corporate Storytelling dell’Università di Pavia in partnership con l’Executive Master in Relazioni Pubbliche dell’Università IULM, e con la partnership tecnica di Anthea Communications, organizza presso l’aula Magna dell’Università IULM il primo Brand Storytelling Forum, un evento dedicato allo storytelling e alla narrazione d’impresa quali fattori critici di successo di una strategia di branding, qualunque ne sia il suo oggetto prevalente (prodotto, corporate, employer).

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Storytelling for Social Change at Facebook

Storytelling for Social Change at Facebook | Storytelling Content Transmedia | Scoop.it

 The project includes a four-hour documentary, an hour-long redaction of the film, and multiple short films for use by NGOs in developing nations.


Via The Digital Rocking Chair
Luca Brigada's insight:

A very interesting new project of transmedia storytelling 

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The Digital Rocking Chair's curator insight, March 23, 2013 1:00 AM

Transmedia for good ....

surendra kumar's comment, March 23, 2013 6:08 AM
nice.........
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AQUADRO Official Trailer #1 - un film di Stefano Lodovichi

AQUADRO (2013, HD, 96min) - La prima volta non si scorda mai. Per maggiori informazioni potete trovare la pagina fb, canale youtube e Dal 15 marzo 2013 freestreaming su http://www.cubovision.it/

Luca Brigada's insight:

Il primo trailer di Aquadro nuovo progetto transmediale di Max Giovangoli.

 

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AQUADRO - PILLOLE #4 - PROGETTO TRANSMEDIALE

AQUADRO un film di Stefano Lodovichi (2013, HD, col, 96 min) fino al 14 APRILE in FREE STREAMING su www.cubovision.it MAX GIOVAGNOLI, transmedia producer di ...
Luca Brigada's insight:

Max Giovagnoli racconta Aquadro progetto transmediale realizzato con gli studenti dello IED.

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Marzo è il mese del transmedia storytelling italiano: ecco tutti gli appuntamenti : NEXT TV

Marzo è il mese del transmedia storytelling italiano: ecco tutti gli appuntamenti : NEXT TV | Storytelling Content Transmedia | Scoop.it

Articolo tratto dal sito Next.Tv, sito di news quotidiano sulla tv del futuro che segnala  il nuovo libro di Max Giovagnoli “Transmedia Storytelling e Comunicazione” transmedia producer italiano.e direttore del corso di sceneggiatura in Rai.

 


Il libro è dedicato agli autori e ai fan dei new media e del cinema, ai creativi dell'advertising e della comunicazione, ai professionisti del marketing e ai producer della nuova televisione, ai game designer e agli esperti dei social network, agli studenti e ai ricercatori dei media, dei processi culturali e delle nuove frontiere della scrittura creativa.


"Un'istantanea precisa e completa sulle sfide che si offrono agli autori transmediali di oggi" (Henry Jenkins, University of Southern California)

"Uno scrittore con una intensa competenza transmediale. Una lezione che farà presto il giro del mondo" (Jeff Gomez, transmedia producer Avatar, Tron, Pirati dei Caraibi, Transformers)

Luca Brigada's insight:

 Max Giovagnoli autore del libro “Transmedia Storytelling e Comunicazione” transmedia producer italiano  afferma a proposito dello storytelling: “Il 2012 è stato l’anno del transmedia in tutto il mondo. E la storia non cambia se si passa dal cinema ai videogames, alle serie tv, ai comics, alle news o alle campagne di advertising dei più importanti brand mondiali (Coca Cola, BBC, Nike…). Noi siamo già, il pubblico delle narrazioni transmediali.  E fare transmedia significa raccontare storie su più mezzi di comunicazione creando grandi progetti distorytelling e comunicazione”

 

Il giorno dopo l’uscita del libro, il 21 marzo, si terrà a Milano (in Corso Venezia 47) l’evento internazionale dedicato allo storytelling e alle grandi narrazioni mondiali dei “media incrociati”: il Transmedia Storytelling Workshop, seconda edizione dell’appuntamento organizzato da CartoonLombardia in collaborazione, quest’anno, con ASSEPRIM.

 

 

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