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My Predictions for Digital Advertising in 2014 by Zach Coelius

My Predictions for Digital Advertising in 2014 by Zach Coelius | Storytelling Content Transmedia | Scoop.it
I have done these predictions for a number of years now and they are a lot of fun. Please don't hesitate to comment or let me know what you think.1. Better ad formats. One aspect of the online ad

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YouTube is Vaudeville 2.0

YouTube is Vaudeville 2.0 | Storytelling Content Transmedia | Scoop.it

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The Digital Rocking Chair's curator insight, October 15, 2013 10:42 PM


Jim Stewartson:  "Alternate reality games, transmedia, viral marketing, second screen apps, augmented reality, and countless other experimental forms of Internet storytelling are this century’s equivalent of the nickelodeon, a bunch of techniques that, in isolation, are gimmicks but as the building blocks for a new, integrated storytelling format, represent the shape of things to come."

Nicko Gibson's curator insight, October 16, 2013 6:07 AM
"The only people who watch commercials are the ones who can’t figure out their DVRs. "     "The only companies who pay for TV commercials are the ones who can’t figure out the Internet."
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Brand + Journalist = building relations of trust + transparency

Brand + Journalist = building relations of trust + transparency | Storytelling Content Transmedia | Scoop.it
Brand journalism is the new buzzword. You may be asking “Brand and journalism? One as nothing to do with the other…”. Technically you right. Brand management is about connecting brands and customer...

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How to Create Share-Worthy Content That’s Optimized for Search Engines | Totally Limitless

How to Create Share-Worthy Content That’s Optimized for Search Engines | Totally Limitless | Storytelling Content Transmedia | Scoop.it
Image credit: Shutterstock   To get a high ranking in online searches, your website needs to be optimized for the major search engines.

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Why transmedia?

Why transmedia? | Storytelling Content Transmedia | Scoop.it

Fiona Milburn:  "Worldwide, transmedia is still an emerging concept. This is especially so here in New Zealand where I’m often asked 'what is transmedia?' followed by, 'so, why transmedia?"


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The Digital Rocking Chair's curator insight, July 3, 2013 3:56 AM

In answer to a common question ....

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trendwatching.com's Infographic of the Trend Briefing on “PRETAIL”

trendwatching.com's Infographic of the Trend Briefing on “PRETAIL” | Storytelling Content Transmedia | Scoop.it

Consumers are turning to crowdfunding sites to "pre-chase" innovative and exciting new products. Consumers pro-actively suggest to the crowd what it is they would like to see introduced or built. 


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Personal storytelling: costruire e narrare la propria identità online

Personal storytelling: costruire e narrare la propria identità online | Storytelling Content Transmedia | Scoop.it

Spunti e riflessioni su costruire e narrare la propria identità online.


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Stefano Principato's curator insight, July 5, 2013 11:43 PM

Diventare un referente autorevole sui temi di propria pertinenza.

Marco Gabrielli's curator insight, July 6, 2013 2:15 AM

Perché narrare se stessi online...

 

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Resurrecting Multimedia from the mire of Transmedia

Resurrecting Multimedia from the mire of Transmedia | Storytelling Content Transmedia | Scoop.it

Mike Jones:  "Words come and go, in and out of fashion. And when the topics of discussion are screen-production, screen-media, technology and narrative, words can fall out of fashion very quickly."


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The Digital Rocking Chair's curator insight, June 30, 2013 10:44 PM

Mike Jones, "Transmedia projects are just peanut butter" ... need I say more?

XYEYE's curator insight, July 1, 2013 7:45 AM
...and hear we go again, something I said a while ago: why are we calling it so many buzzwords when in realities it multimedia, at least that's where is started and in that it defines it more completely on so many levels!
John Fellows's curator insight, July 2, 2013 6:25 PM

multi-new-trans media madness
Create and express... 

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Narrativas transmedia

Scolari, Carlos, Narrativas transmedia. Cuando todos los medios cuentan, (Barcelona), Deusto, 2013, Cap. 1.

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Googliamoci! Come costruirsi una buona reputazione...e trovare lavoro

Presentazione di Cristina Maccarrone, Anna Martini e Lorenzo Pulici - Googliamoci! Come costruirsi una buona reputazione...e trovare lavoro.


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Stefano Principato's curator insight, June 27, 2013 1:33 AM

I social network (in particolare LinkedIn, Twitter, ma anche Facebook, Pinterest e Google+) sono strumenti che permettono di condividere contenuti e competenze personali

Patrizia Splendiani's curator insight, June 27, 2013 2:09 AM

Google dice ciò che sei...

Se sei un tipo "social" oppure "a-social" o ancora "anti-social"...

E se sei social che persona sei?

Affidabile o no?

Quali caratteristiche mostri di avere?

Il tuo vicino di casa ti lascerebbe le chiavi del proprio appartamento "a fiducia"?

Le domande da farsi-ti potrebbero essere davvero tante per capire quale sia la tua reputazione sul web.

Già perchè come ti ho già detto molte e molte volte, oramai gli HR che si occupano di "scouting" e gli "head hunter" che "cacciano" talenti impiegano un nano secondo a capire chi sei veramente!

Il web parla per te...

Detto ciò, se cerchi lavoro o vuoi migliorare quello attuale, ecco alcuni preziosi consigli sull'argomento "reputation" e ricerca attiva di lavoro...

Buona navigazione inter-attiva!!! ;-)

Beppe Andrianò's curator insight, June 28, 2013 11:49 AM

Per gli amici, le amiche e i nipoti che un giorno dovranno essere valutati anche per quello che scrivono online.. 

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Freelance: 10 Vantaggi di usare Linkedin in Modo Efficace

Freelance: 10 Vantaggi di usare Linkedin in Modo Efficace | Storytelling Content Transmedia | Scoop.it
Linkedin è uno dei social network spesso sottovalutato da molti liberi professionisti, non solo come utilizzo ma anche come aggiornamento e dinamiche di ingaggio clienti.

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Stefano Principato's curator insight, June 25, 2013 6:14 AM

Alcuni vantaggi che si possono ottenere usando Linkedin in modo efficace.

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Infographic: The State of Content Marketing 2013 | Marketing Technology Blog

Infographic: The State of Content Marketing 2013 | Marketing Technology Blog | Storytelling Content Transmedia | Scoop.it

Fantastic infographic from the folks at Wishpond on The State of Content Marketing 2013. Every client we’re working with has a content strategy driving traffic and attention to their site through search and social media. Why?...


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Jeff Domansky's curator insight, June 21, 2013 3:52 PM

Good look at the state of content marketing and some useful steps to back it up.

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The Ideal Transmedia Parallel Production Process

The Ideal Transmedia Parallel Production Process | Storytelling Content Transmedia | Scoop.it

Gary Hayes:  "Alongside my day job for the past couple of years and various labs and seminars I have been involved in, one thing that keeps coming up is 'why is the process for making multiplatform so complicated" ...


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Molly Large's curator insight, July 5, 2013 11:49 AM

"Writing" occurs in multiple platforms across multiple media styles, and it's all valid. This graphic does a great job of comparing the writing and development process across genres. 

Charlie Dare's curator insight, July 13, 2013 3:36 PM

Useful comparisons and levels of production development ~

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Why Netflix Will Open Its Library In France & Germany In 2014?

Why Netflix Will Open Its Library In France & Germany In 2014? | Storytelling Content Transmedia | Scoop.it
VoD giant Netflix are looking for additional markets in Europe to launch their service. That's Netflix executives have visited France and Germany last week.

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TV and Film Producers Talk Making the Switch to Web Series: 'It Feels Indie'

TV and Film Producers Talk Making the Switch to Web Series: 'It Feels Indie' | Storytelling Content Transmedia | Scoop.it

'A hastily assembled panel this morning of television and film producers now working on digital series turned into one of the most interesting presentations at TCA so far, one that affirmed that web TV is the closest thing the medium has to an indie. Jane Espenson and Jeff Greenstein, the producers of "Husbands," Stuart Cornfeld and Mike Rosenstein, the executive producers of "Burning Love" and Ryan Lewis, the executive producer of "Chosen" were also present to talk about their ongoing online projects. While all of these web series fall under the aegis of a large brand -- "Husband," having been initially funded by Espenson, is now at CW Seed, while "Burning Love" is at Yahoo! and "Chosen" at Crackle -- a theme that came up again and again was the freedom that the medium offered as opposed to network television or studio films. 

"The problem is the development process -- it's impossible," said Greenstein, a producer on "Desperate Housewives," "Friends" and "Will & Grace" of network TV. "There are so many people who want to put their grubby fingerprints on your imagination. I have no patience for that anymore." "It's soul-crushing to work on something you don't like -- that's really what powers the whole thing," agreed Cornfeld, a producer and business partner at Ben Stiller's Red Hour Productions....'

IAN A. MOSLEY/TCA 

...

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In the Social Media Era, Content is Again King

In the Social Media Era, Content is Again King | Storytelling Content Transmedia | Scoop.it
The proliferation of social and mobile is resulting in a seismic shift in online behavior from being based on search and owned media to a model of sharing and discovery. Over one billion people now

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Stefano Principato's curator insight, July 9, 2013 11:55 PM

Remember the hear + say rule: hear what your customers are saying, but you have a lot tosay yourself. Be social!

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The Art of Visual Storytelling Tour with Alex Buono

The Art of Visual Storytelling Tour with Alex Buono | Storytelling Content Transmedia | Scoop.it
THE VISUAL STORYTELLING TOUR delivers an intense educational overview of the artistic elements and core principles of cinematography.

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sittablog - contrabbandi sul confine tra immagini e pensieri: Il web 3.0: dalle scatole al contenuto

sittablog - contrabbandi sul confine tra immagini e pensieri: Il web 3.0: dalle scatole al contenuto | Storytelling Content Transmedia | Scoop.it
Per il nostro paese vedo impellente la necessità dell'avvento del "Web 3.0", quello che, metabolizzate le tecnologie, riporta l'attenzione sui contenuti e sui linguaggi.

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A Quick Guide to Creating Infographics

A Quick Guide to Creating Infographics | Storytelling Content Transmedia | Scoop.it
Infographics are a red hot content marketing commodity. This guide to creating infographics will show you — from start to finish — what you need to create data visualizations that capture your customers’ attention.

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Stefano Principato's curator insight, July 5, 2013 8:46 PM

Here are four free resources you might consider using.

Denis Marsili's curator insight, July 5, 2013 10:34 PM

GOOD!

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Fare personal branding con Google Plus

Fare personal branding con Google Plus | Storytelling Content Transmedia | Scoop.it

Anche se avete già un account Google, che magari utilizzate per altri servizi, ciò non significa che abbiate già abilitato il vostro profilo pubblico su Plus. In quel caso, andando alla URL del social essendo già loggati a Google, vi verrà richiesto di eseguire l’upgrade.


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Stefano Principato's curator insight, July 1, 2013 6:44 AM

In questo post voglio approfondire il discorso per quanto concerne tutte le altre funzionalità messe a disposizione da Plus per aumentare la vostra visibilità.

Mr Tozzo's curator insight, July 2, 2013 1:35 AM

Come utilizzare Google+ per il proprio brand

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SerialClub e i suoi simili, la vita “social” delle serie TV - Nerd Magazine

SerialClub e i suoi simili, la vita “social” delle serie TV - Nerd Magazine | Storytelling Content Transmedia | Scoop.it

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Come monitorare i Social Media: alcuni semplici consigli

Come monitorare i Social Media: alcuni semplici consigli | Storytelling Content Transmedia | Scoop.it

In ogni campagna di web marketing è necessario stare bene attenti alla pianificazione iniziale delle attività.

Ciò significa che ogni singolo step, dall’analisi della situazione iniziale, alla decisione delle strategie e delle tattiche, alla verifica dei risultati, deve essere preventivamente valutato per limitare il pericolo di commettere errori che influiscano sulla tua web reputation.


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Stefano Principato's curator insight, June 28, 2013 1:23 AM

In questo articolo vorrei darti alcuni consigli su come gestire i tempi di monitoraggio dei social media sui quali hai una presenza, e su come pianificare la produzione e propagazione dei tuoi contenuti.

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Five Rules for Better Content Curation

Five Rules for Better Content Curation | Storytelling Content Transmedia | Scoop.it
To maximize your online impact, choose your content strategically and follow these best practices for sharing and curation.

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5 Things Video Games Do Better Than Any Other Forms of Art

5 Things Video Games Do Better Than Any Other Forms of Art | Storytelling Content Transmedia | Scoop.it

Winston Rowntree:  "What the hell can games do that books and interpretive dance can't? A lot, it turns out."


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Sandrine Delage (Borgé)'s curator insight, June 23, 2013 10:17 AM

Ce dessin illustre la notion d'"expérience utilisateur" !

OomphMediaGarage's curator insight, June 23, 2013 7:03 PM

Gaming is a great way to experience a story in a variety of ways, often choosing the story you would like to experience based on a set of given boundaries. Kind of like a choose your own adventure book, but typically with better graphics. that is not to say, however, that gaming replaces books, performance art, theatre, etc. Convergence isn't replacement.

malek's curator insight, June 28, 2013 12:12 PM

Step Outside the Narrative, true.

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The Future of Mobility [Infographic]

The Future of Mobility [Infographic] | Storytelling Content Transmedia | Scoop.it

An astounding 80 percent of the world’s population now has a mobile phone—and 84 percent is unwilling to go a single day without their phone. About 45 percent of Americans say they can’t go more than a few hours without checking their phones. In 2012 there were five billion mobile phones in the world—1.8 billion of these were smart phones.

 

Facebook now reaches 76 percent of the smartphone market, and it accounts for 23 percent of total time spent using apps each month.

The next five most used applications are Google apps, and they account for 10 percent of app usage time. One of the latest smartphone trends is that things are getting less touchy but more sensitive. Gestures and other non-tap inputs are on the rise. Casting a sidelong glance, for example, can pause a video. Some apps are being developed that will switch from manual to voice to text to gesture, depending on what you are doing...


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Christel Binnie's curator insight, July 10, 2013 7:09 PM

80 percent of the world’s population now has a mobile phone, and other interesting facts.

sophiedesc's curator insight, July 19, 2013 4:21 AM

Mobile Commerce: 

 

> "Mobile Shopping accounted for 11% of e-commerce in the 4th quarter of 2012 (up from 3% 2 years earlier)."

> Roughly 58% of smartphone users have made purchases on their smartphones.

> These Mobile Shoppers typically use smartphones for 50 to 60% of the Shopping."

Katie Muirhead's curator insight, August 20, 9:17 AM

Seeking to manage our attention and avoid distraction is one thing, but first we need to be aware of where our attention is going. As smartphones are increasingly used, this infographic highlights in just what way we use our phones. 1 in 5 people check their phone every ten minutes... something tells me that the smartphone may be one of the biggest sources of modern distraction!