'A hastily assembled panel this morning of television and film producers now working on digital series turned into one of the most interesting presentations at TCA so far, one that affirmed that web TV is the closest thing the medium has to an indie. Jane Espenson and Jeff Greenstein, the producers of "Husbands," Stuart Cornfeld and Mike Rosenstein, the executive producers of "Burning Love" and Ryan Lewis, the executive producer of "Chosen" were also present to talk about their ongoing online projects. While all of these web series fall under the aegis of a large brand -- "Husband," having been initially funded by Espenson, is now at CW Seed, while "Burning Love" is at Yahoo! and "Chosen" at Crackle -- a theme that came up again and again was the freedom that the medium offered as opposed to network television or studio films.
"The problem is the development process -- it's impossible," said Greenstein, a producer on "Desperate Housewives," "Friends" and "Will & Grace" of network TV. "There are so many people who want to put their grubby fingerprints on your imagination. I have no patience for that anymore." "It's soul-crushing to work on something you don't like -- that's really what powers the whole thing," agreed Cornfeld, a producer and business partner at Ben Stiller's Red Hour Productions....'
Infographics are a red hot content marketing commodity. This guide to creating infographics will show you — from start to finish — what you need to create data visualizations that capture your customers’ attention.
Anche se avete già un account Google, che magari utilizzate per altri servizi, ciò non significa che abbiate già abilitato il vostro profilo pubblico su Plus. In quel caso, andando alla URL del social essendo già loggati a Google, vi verrà richiesto di eseguire l’upgrade.
In ogni campagna di web marketing è necessario stare bene attenti alla pianificazione iniziale delle attività.
Ciò significa che ogni singolo step, dall’analisi della situazione iniziale, alla decisione delle strategie e delle tattiche, alla verifica dei risultati, deve essere preventivamente valutato per limitare il pericolo di commettere errori che influiscano sulla tua web reputation.
An astounding 80 percent of the world’s population now has a mobile phone—and 84 percent is unwilling to go a single day without their phone. About 45 percent of Americans say they can’t go more than a few hours without checking their phones. In 2012 there were five billion mobile phones in the world—1.8 billion of these were smart phones.
Facebook now reaches 76 percent of the smartphone market, and it accounts for 23 percent of total time spent using apps each month.
The next five most used applications are Google apps, and they account for 10 percent of app usage time. One of the latest smartphone trends is that things are getting less touchy but more sensitive. Gestures and other non-tap inputs are on the rise. Casting a sidelong glance, for example, can pause a video. Some apps are being developed that will switch from manual to voice to text to gesture, depending on what you are doing...
Fantastic infographic from the folks at Wishpond on The State of Content Marketing 2013. Every client we’re working with has a content strategy driving traffic and attention to their site through search and social media. Why?...
Gary Hayes: "Alongside my day job for the past couple of years and various labs and seminars I have been involved in, one thing that keeps coming up is 'why is the process for making multiplatform so complicated" ...