"The idea of storytelling has become an increasingly important theme in marketing and communications — the power of a good story is, of course, an alluring thing. A good story can align every employee in a company and every citizen in a country. Stories can inspire us, unite or divide us, and can therefore ultimately change the world. Ed Gillespie’s recent piece on the Guardian Sustainable Business hub highlights some instructive examples of this observation playing out in the worlds of politics and business."
Via Gregg Morris