Storytelling Cont...
Follow
Find tag "study"
621 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Luca Brigada from screen seriality
Scoop.it!

Nielsen Confirms Second-Screen Use is Rising

Nielsen Confirms Second-Screen Use is Rising | Storytelling Content Transmedia | Scoop.it
Nielsen Confirms Second-Screen Use is Rising. NEW YORK, June 17: Almost half of smartphone owners and tablet owners are using their devices for second-screen interaction while watching television, Nielsen reveals in its latest survey..

Via Mattia Nicoletti
more...
No comment yet.
Rescooped by Luca Brigada from Social TV & Second Screen Information Repository
Scoop.it!

White paper: How the second screen changes the television experience

White paper: How the second screen changes the television experience | Storytelling Content Transmedia | Scoop.it

Via Nicholas Barr
more...
Nicholas Barr's curator insight, May 9, 2013 5:06 AM

The poor translation makes reading this quite hard going. However, pages 11 - 22 contain some interesting analysis. The crux of this paper is that, within France, Social TV offers only a limited opportunity for advertisers. Currently, it is a niche market. Driving audiences towards social interactions means steering them away from the main screen towards second-screen devices. Moreover, the most obvious time for second-screen engagement is during commercial breaks. As such, broadcasters risk undermining their core ad sales and alienating their majority audience by trying to chase these early adopters.

Rescooped by Luca Brigada from screen seriality
Scoop.it!

Adobe Digital Marketing Blog | If Content is King, Video is Heir to the Throne

Adobe Digital Marketing Blog | If Content is King, Video is Heir to the Throne | Storytelling Content Transmedia | Scoop.it

Via Mattia Nicoletti
more...
No comment yet.
Rescooped by Luca Brigada from screen seriality
Scoop.it!

Digital TV, movie streaming reaches tipping point | Advanced Television


Via Mattia Nicoletti
more...
No comment yet.
Rescooped by Luca Brigada from screen seriality
Scoop.it!

The Data Digest: The Multitasking Behaviors Of US Online Youth | Forrester Blogs

The Data Digest: The Multitasking Behaviors Of US Online Youth | Forrester Blogs | Storytelling Content Transmedia | Scoop.it

Via Mattia Nicoletti
more...
No comment yet.
Rescooped by Luca Brigada from screen seriality
Scoop.it!

Les clés de la social TV par NPA conseil | Observatoire des Smart TV

Les clés de la social TV par NPA conseil | Observatoire des Smart TV | Storytelling Content Transmedia | Scoop.it

NPA conseil a livré ses « Clés de la social TV » , c’est l’une des premières études développées sur ce sujet tant évoqué.


Via Pierre-Laurent CONSTANT , Mattia Nicoletti
more...
No comment yet.
Rescooped by Luca Brigada from screen seriality
Scoop.it!

TV viewers multitasking, using '2nd screens' more - Arts & Entertainment - CBC News

TV viewers multitasking, using '2nd screens' more - Arts & Entertainment - CBC News | Storytelling Content Transmedia | Scoop.it
Online video is on the rise globally and TV viewers are increasingly multitasking — perhaps searching the web or using social media — during their tube time, a new survey suggests.

Via Gary Hayes, Mattia Nicoletti
more...
Jeni Mawter's comment, April 10, 2013 9:22 PM
Second screen, third screen, fourth screen too. Caught myself watching 8 screens at my gym workout this morning.
Jeni Mawter's curator insight, April 10, 2013 9:23 PM

Writers of children's and young adult fiction need to create content for multiple screens.

Donald McClendon's curator insight, April 11, 2013 5:18 PM

Doing this right now!

Rescooped by Luca Brigada from screen seriality
Scoop.it!

Q1, 2013: Are we on track? An update to the definitive research "The 2nd Screen: Transforming video consumption"

Q1, 2013: Are we on track? An update to the definitive research "The 2nd Screen: Transforming video consumption" | Storytelling Content Transmedia | Scoop.it

The first 3 months of 2013 has been explosive for 2nd Screen.  Apps have improved, new apps have continued to launch, clear evidence of growth in the revenue associated with the market can be seen, and the convergence of 2nd Screen companion experiences and 2nd Screen viewing experiences has continued.


Via Nicholas Barr, Ludovic Bostral, Mattia Nicoletti
more...
No comment yet.