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The Future of Mobility [Infographic]

The Future of Mobility [Infographic] | Storytelling Content Transmedia | Scoop.it

An astounding 80 percent of the world’s population now has a mobile phone—and 84 percent is unwilling to go a single day without their phone. About 45 percent of Americans say they can’t go more than a few hours without checking their phones. In 2012 there were five billion mobile phones in the world—1.8 billion of these were smart phones.

 

Facebook now reaches 76 percent of the smartphone market, and it accounts for 23 percent of total time spent using apps each month.

The next five most used applications are Google apps, and they account for 10 percent of app usage time. One of the latest smartphone trends is that things are getting less touchy but more sensitive. Gestures and other non-tap inputs are on the rise. Casting a sidelong glance, for example, can pause a video. Some apps are being developed that will switch from manual to voice to text to gesture, depending on what you are doing...


Via Lauren Moss, massimo facchinetti
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Rein Hof's curator insight, July 8, 2013 12:19 PM

Voor een ieder die zich nog afvraagt waarom mobile content belangrijk is.. 

Mobile is dé manier om in cotact te blijven. En of je nu een commercieel bedrijf bent wat graag een product aan de man brengt, of je bent dienstverlener of overheid. Het maakt niet meer uit. Geen mobile ontent, geen engagement. Niet meer boeien en binden. Tja.. Wie kan zich dat nu nog permiteren? 

Christel Binnie's curator insight, July 10, 2013 10:09 PM

80 percent of the world’s population now has a mobile phone, and other interesting facts.

sophiedesc's curator insight, July 19, 2013 7:21 AM

Mobile Commerce: 

 

> "Mobile Shopping accounted for 11% of e-commerce in the 4th quarter of 2012 (up from 3% 2 years earlier)."

> Roughly 58% of smartphone users have made purchases on their smartphones.

> These Mobile Shoppers typically use smartphones for 50 to 60% of the Shopping."

Rescooped by Luca Brigada from screen seriality
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Digital Video Advertisers Up Budgets, Shift Spend From Display and TV

Digital Video Advertisers Up Budgets, Shift Spend From Display and TV | Storytelling Content Transmedia | Scoop.it
Advertising - As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those ...

Via Mattia Nicoletti
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Adobe Digital Marketing Blog | If Content is King, Video is Heir to the Throne

Adobe Digital Marketing Blog | If Content is King, Video is Heir to the Throne | Storytelling Content Transmedia | Scoop.it

Via Mattia Nicoletti
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Rescooped by Luca Brigada from Training, eBook, Social Media & Web Design
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[Infografica] Come le apps mobile hanno cambiato il mondo

[Infografica] Come le apps mobile hanno cambiato il mondo | Storytelling Content Transmedia | Scoop.it
Non c'è dubbio che l'entrata nel quotidiano delle applicazioni destinate a dispositivi mobili  abbia rappresentato un vero punto di svolta, consentendo di effettuare più semplicemente alcune operaz...

Via Guglielmo Cornelli, Marco Favero
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We like big screens but we are in love with small screens - Screendome

We like big screens but we are in love with small screens - Screendome | Storytelling Content Transmedia | Scoop.it

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, April 16, 2013 11:35 AM

The small screen is the new big screen.