Storytelling Content Transmedia
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Rescooped by Luca Brigada from Training, eBook, Social Media & Web Design
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Content Marketing: cos'è!

Content Marketing: cos'è! | Storytelling Content Transmedia | Scoop.it

In questo articolo introduciamo il concetto di content marketing. Il marketing è sempre più conversazionale grazie ai social network e meno invadente: i consumatori vogliono essere parte integrante del processo. In altre parole i consumatori vogliono poter scegliere quale pubblicità seguire.


Via Stefano Principato, Marco Favero
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Stefano Principato's curator insight, May 28, 2013 5:29 AM

Il Content Marketing non è niente altro che una strategia di Marketing che si pone come obiettivo quello di attrarre e fidelizzare nuovi clienti attraverso la creazione e lo sharing di contenuti.
I Brand in pratica diventano una sorta di editori di se stessi e pubblicare contenuti, che devono interessare, incuriosire e far interagire i consumatori. 

WOOI Web Agency's curator insight, May 31, 2013 6:16 AM

Un articolo che illustra bene quanto può essere importante per un brand creare buoni contenuti per farsi conoscere e costruire una community...e anche per la SEO

Rescooped by Luca Brigada from Diventa editore di te stesso
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Self publishing e memevertising: la nuova frontiera del marketing virale (anche per i tuoi libri)

Self publishing e memevertising: la nuova frontiera del marketing virale (anche per i tuoi libri) | Storytelling Content Transmedia | Scoop.it

Via ROBERTO P. TARTAGLIA
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ROBERTO P. TARTAGLIA's curator insight, May 2, 2013 6:58 AM

In principio fu il Gangnam Style: grandi brand come Red Bull, Abercombie, Vodafone eM&M’s capirono al volo che la straordinaria viralità del meme poteva essere sfruttata per ottenere grande visibilità con poco sforzo creativo.

 

E così nacquero pupazzetti lego ballerini, eventi Red Bull, magliette M&M’s con il faccione del cantante coreano, fino ad arrivare allo spot dei pistacchi ballerini trasmesso durante il Super Bowl 2013.

 

Adesso siamo nel pieno dell’era Harlem Shake: Pepsi, Axe, Google e Facebook hanno già sfornato la propria originale declinazione del fenomeno virale del momento.

 

la tendenza in atto nel marketing virale è quella di cavalcare l’onda lunga dell’ultimo meme. Una strategia che è stata già ribattezzata memevertising.

 

I meme di Internet offrono ai brand l’opportunità di inserirsi in un discorso ad alto tasso di partecipazione ed emotività col minimo sforzo creativo ed economico.

 

La conferma viene da Kevin Mathers, Managing Director della divisione UK diYouTube:

 

“Chi fa marketing è interessato a stabilire un contatto emotivo col proprio pubblico e questo significa toccare temi che hanno molta risonanza. I brand che hanno preso parte al meme dell’Harlem Shake sono stati capaci di esporsi ad un pubblico molto ampio”.

 

Potresti fare lo stesso per pubblicizzare i tuoi libri, che ne dici?

 

 

Leggi tutto: http://www.ninjamarketing.it/2013/05/02/memevertising-la-nuova-frontiera-del-marketing-virale/

Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
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What’s the Value of Transmedia Storytelling for Organizations?

What’s the Value of Transmedia Storytelling for Organizations? | Storytelling Content Transmedia | Scoop.it

Henry Jenkins definisce così la narrazione transmediale: "[...] ciò che chiamo "narrazione transmediale" e che si riferisce a una nuova estetica emersa in risposta alla convergenza tra media [...] la narrazione transmediale è l'arte della creazione di mondi.." (Henry Jenkins Cultura Convergente Apogeo 2007)


Via The Digital Rocking Chair
Luca Brigada's insight:

An interesting article by James Carter is a dramatist, experience designer and producer about what is storytelling and its value:

 

"Transmedia is the art of sharing a narrative over multiple media platforms (print, online, stage, film, social networks), where unique content is delivered through each platform. For example, Fringe, the hit television show, used transmedia to expand its storyworld and reward its biggest fans. [...]"

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The Digital Rocking Chair's curator insight, March 9, 2013 1:08 AM

Some great lessons for all of us ... not just arts organizations.

Milos Crafts's curator insight, March 9, 2013 4:58 AM

I love this image!

Rescooped by Luca Brigada from screen seriality
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Social is coming of age in the marketing mix – a TV perspective

Social is coming of age in the marketing mix – a TV perspective | Storytelling Content Transmedia | Scoop.it

Helen Kellie is marketing director of SBS; she has extensive experience in marketing, brands and audience engagement in the media and consumer goods sectors in the UK, Europe and the US. Talking about the interaction social and tv she says:


Via Mattia Nicoletti
Luca Brigada's insight:

"[...] How we measure social success is also changing. It’s no longer sufficient to just measure the volume of interaction – number of Facebook fans, Twitter followers or YouTube watchers – it’s their level of engagement that counts. These days, I’m much more interested in, for example, the percentage of people who are talking about my show and number of tweets. [....]"

 

"[...]True Blood boasts more than 10 million Facebook fans, but only 191,000 – that’s only 1.8% – are talking about them (I didn’t say engagement was easy!). Compare this to Game of Thrones, which has only 2.9 million fans but approximately 158,000 of this number are talking about them. That’s an engagement rate of 5.5% [...]"

 

 

"[...] Game of Thrones and Hunger Games are both big examples with mega budgets to match. For social to have impact at this scale you have to invest in the pre-engagement as part of the show’s overall marketing investment. [...]"

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Rescooped by Luca Brigada from World's Best Infographics
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Infographic: Why marketers choose certain colors

Infographic: Why marketers choose certain colors | Storytelling Content Transmedia | Scoop.it
This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.

Via Jeff Domansky
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WEDCBiz's curator insight, May 22, 2013 10:21 AM

Not that all of us agree with painting our daughters' rooms pink, but still, color is something we should consider when branding our small businesses.

Ali Anani's curator insight, May 23, 2013 12:16 AM

A must reading to know your feelings and feelings of others

Alison D. Gilbert's curator insight, May 23, 2013 5:12 PM

Red is a color that stimulates the appetite for food. Blue suppresses it.

Rescooped by Luca Brigada from The Web Design Guide and Showcase
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Storytelling in Web Design: 10 Great Examples

Storytelling in Web Design: 10 Great Examples | Storytelling Content Transmedia | Scoop.it

In “Storytelling in Web Design,” I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements..."


Via Gregg Morris, Karen Dietz, Robin Good
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Brad Tollefson's curator insight, March 28, 2013 3:58 AM

Excellent. 

Ruth Bass's curator insight, March 29, 2013 4:39 PM

add your insight...

Ruth Bass's curator insight, March 30, 2013 2:03 PM

add your insight...

Rescooped by Luca Brigada from Just Story It! Biz Storytelling
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Tell Your Personal Story & Build Your Brand

Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.

Via Karen Dietz
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Willinton Javier Ortiz's curator insight, March 9, 2013 2:38 PM

Para construir tu marca personal, cuenta tu historia.

Karen Dietz's comment, March 10, 2013 2:22 PM
Louisa, Marty and Willinton - I ams thrilled you found this so helpful! Many thanks for your comments. Story on :)
ozziegontang's curator insight, March 10, 2013 7:22 PM

Just read what Karen has shared.