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Rescooped by Luca Brigada from screen seriality
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My Predictions for Digital Advertising in 2014 by Zach Coelius

My Predictions for Digital Advertising in 2014 by Zach Coelius | Storytelling Content Transmedia | Scoop.it
I have done these predictions for a number of years now and they are a lot of fun. Please don't hesitate to comment or let me know what you think.1. Better ad formats. One aspect of the online ad

Via Mattia Nicoletti
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INFOGRAPHIC: Inside The Massive Mobile Video Ecosystem

INFOGRAPHIC: Inside The Massive Mobile Video Ecosystem | Storytelling Content Transmedia | Scoop.it
One of the few types of mobile content that monetizes reliably and drives premium ad rates. ;

Via Mattia Nicoletti
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Mobile adoption in 2013: it’s time to stop calling it “second screen”

Mobile adoption in 2013: it’s time to stop calling it “second screen” | Storytelling Content Transmedia | Scoop.it
Mobile is pervasive, it's ubiquitous, it's everywhere. It's time we finally accept that mobile is more than a second screen. It's the new norm of computing. And that changes everything.

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, March 18, 2013 1:21 PM

Is second screen the real first screen? For advertising it will become the first one.

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Second-screen advertising is another piece of growing social mobile ecosystem

Second-screen advertising is another piece of growing social mobile ecosystem | Storytelling Content Transmedia | Scoop.it
Second-screen advertising represents another piece of the ever growing social mobile ecosystem with Facebook Home new insights and opportunities for advertisers

Via Nicholas Barr, Mattia Nicoletti
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Le contenu est l’avenir du marketing et des présentations | Storytelling & Présentations

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