Storytelling Content Transmedia
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Rescooped by Luca Brigada from screen seriality
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My Predictions for Digital Advertising in 2014 by Zach Coelius

My Predictions for Digital Advertising in 2014 by Zach Coelius | Storytelling Content Transmedia | Scoop.it
I have done these predictions for a number of years now and they are a lot of fun. Please don't hesitate to comment or let me know what you think.1. Better ad formats. One aspect of the online ad

Via Mattia Nicoletti
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Rescooped by Luca Brigada from Social TV & Second Screen Information Repository
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White paper: How the second screen changes the television experience

White paper: How the second screen changes the television experience | Storytelling Content Transmedia | Scoop.it

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Nicholas Barr's curator insight, May 9, 2013 5:06 AM

The poor translation makes reading this quite hard going. However, pages 11 - 22 contain some interesting analysis. The crux of this paper is that, within France, Social TV offers only a limited opportunity for advertisers. Currently, it is a niche market. Driving audiences towards social interactions means steering them away from the main screen towards second-screen devices. Moreover, the most obvious time for second-screen engagement is during commercial breaks. As such, broadcasters risk undermining their core ad sales and alienating their majority audience by trying to chase these early adopters.

Rescooped by Luca Brigada from screen seriality
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Twitter Partnership With Fuse Flips Social TV Scenario, Placing ...

Twitter Partnership With Fuse Flips Social TV Scenario, Placing ... | Storytelling Content Transmedia | Scoop.it
We KNEW Twitter was coming for you, TV – and we told you so. And now that day has arrived. In a new partnership announced today, Twitter is officially, aggressively moving to forever flip the Social TV phenomenon by ...

Via Mattia Nicoletti
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Rescooped by Luca Brigada from Public Relations & Social Media Insight
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Twitter Analytics Tools: 3 Tools to help your business

Twitter Analytics Tools: 3 Tools to help your business | Storytelling Content Transmedia | Scoop.it

There are some fantastic twitter analytic tools that will help you maximize the benefit from using twitter. In this article Kristi gives us 3 great ones that are worth checking out. Ready to get deeper insights into your Twitter activity, hashtags, and trends in order to enhance your Twitter marketing? If so, then these three Twitter analytics tools will be the perfect fit!...


Via Jeff Domansky
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Ali Anani's curator insight, May 28, 2013 12:16 AM

There are so many available tools. The selected tools here are among the best.

Chris Agro's curator insight, May 28, 2013 11:46 AM

Learn more about your followers on Twitter.

Doug Hecker's curator insight, May 28, 2013 6:58 PM

Twitter can make a difference in your business, here are some anyaltics to help get a better picture of looking at the data.

Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
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A little bird told me...

A little bird told me... | Storytelling Content Transmedia | Scoop.it

Fiona Milburn:  "As a creative practitioner, you're probably familiar with twitter as a key social media platform for marketing your projects to today’s internet-savvy audiences.But did you know it’s also a great storytelling tool?"


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Shwetal Randive's curator insight, May 5, 2013 3:38 AM

Creative uses of Twitter - A storytelling tool

Marci Segal, MS's curator insight, May 5, 2013 8:24 AM

Educators using twitter with students?  Ya think?

Mervi Rauhala's curator insight, May 6, 2013 2:16 PM

If you like Twitter and storytelling, read this!